Andrii

Andrii Lavrinenko
[open contact info](look above in the "contact info" section)

Experienced Product Manager with a proven track record of success in optimizing product performance,
enhancing user experiences, and driving revenue growth. Adept at leading cross-functional multinational
English-speaking teams, implementing data-driven strategies, and fostering innovation.

Total Experience
● 4 years in Product Management
● 12 years working with agile tech teams
● 9 years of Android Engineering

2022-2023: Product Manager for Travelist
Gulliver.co.il
Kyiv, Ukraine

Spearheaded the revamp of a multi-product (flights / packages / hotels) metasearch travel iOS/Android app &
responsive website with 2 million yearly active users and yearly revenue exceeding 1 million EUR.

Impact
● Archived a +19% increase in conversion rate through a comprehensive product overhaul, prioritizing essential
features based on traveler usage patterns and adopting modern mobile UX patterns.
● Followed by an additional +30% improvement through experimentation with a cross-functional team, including
3 engineers, 1 designer, 1 QA and 1 DevOps.

Responsibilities
● Introduced product OKRs for team accountability, regularly reporting business results to stakeholders.
● Defined and monitored 100 behavioral metrics and product KPIs, established dashboards and alerts for user
behavior analysis.
● Implemented product-led strategies, introducing A/B experimentation workflow for continuous learning and
improvement.
● Utilized behavior economics, competitive analysis, user insights, and analytics for ideation, conducting
structured brainstorms around identified pain points.
● Formulated hypotheses, analyzed A/B test results, and planned iterations, empowering the team to measure
impact and enabling safe asynchronous feature rollouts.
● Addressed value and viability risks, defined wireframes, scope, and detailed specifications.
● Translated requirements for the engineering team, ensuring clear communication with designer and
developers to meet user needs.
● Prioritized backlog of features based on RICE.
● Oversaw agile work execution and project management through sprints.
● Conducted product demos for stakeholders, ensuring transparency and collaboration.

Tool set
● User data analysis and discovery
○ FullStory
○ Google Analytics
○ Grafana
○ Zoom Analytics
● A/B Experimentation
○ Google Optimize
○ VWO
○ GrowthBook
● Project Management
 ○ Jira
○ Trello
● Wireframes and Designs
○ Figma
○ Zeplin
● Internal documentation
○ Microsoft Sharepoint

2020-2022: Product Manager in Marketing Messaging
Booking.com
Amsterdam, Netherlands

Building the best platform experience for 15+ marketing and dev teams to let them quickly and easily autonomously
launch the cross-platform campaigns (marketing and transactional) targeting the right segment of travelers, to be
delivered at the right time, maximizing the business impact. As well as being responsible for the overall travelers'
notification product experience across mobile & desktop web and apps. Passionate about the company mission of
empowering people to experience the world.

● Led and aligned a diverse set of roles and perspectives within the team including mobile app developers,
designers, frontend/backend engineers, as well as machine learning specialists.
● Defined the product vision and quarterly OKRs with the team. Communicated clearly the strategy, roadmaps,
priorities, experiments, and decisions across a wide spectrum of audiences ranging from partner teams to
executive levels. Identified dependencies and collaboration opportunities across the teams, reducing the
redundant work and improving the outcomes.
● Conducted regular user interviews and surveys to identify the needs and inform the product strategy.
● Led the optimization of the notification opt-in experience across Android and iOS Booking.com mobile apps.
Used competitor analysis to inform a productive brainstorming with the team. Prioritized the ideas based on
the user needs, reach, confidence, effort, and impact. Worked with engineering, copy and design for the
implementation. Validated the outcomes through A/B testing. That resulted in a 10+ million increase in the
targetable audience size.
● The maintenance and engineering cost cut by half with merging 2 separate push sending tools.
Requirements from the team using an alternative tool were collected. Prioritized migration for only the most
frequently used features, saving time on not reaching the feature parity with no extra benefits. Now all push
send campaigns are using the unified Targeting tool.
● Doubled the overall app campaign's reachable audience through identifying and bringing underserved
travelers' audience to the Targeting tool.
● Launched the high-volume notification sends to the full audience in a single day instead of distributed
across multiple days. Black Friday campaign was one example of when the targeting tool was pushed to the
limits and single-day send has empowered the marketing campaign to reach its max business impact.
● Identified opportunities for expanding the guest marketing beyond emails and notifications into SMS and
Facebook Messenger channels.
● A good set of metrics is essential to reach success and measure it through the A/B tests. The project to fill the
gap in the notification reception and interaction report has ensured that every team running experiments on
push notifications has a reliable set of metrics to make a decision upon their feature.
● Regularly translated objectives into user stories with the clear acceptance criteria. Introduced the structured
format for the JIRA tickets that helped to get the dependencies resolved before the ticket was picked up by
the devs. Highlighting the business and user objective the team is working towards and a problem on its way
(to inspire and see a big picture), how the success of the solution is defined (to ensure an unambiguity), and
what are the potential follow-ups (to keep the solution future-proof). Leaving the solution space defined by the
team and to be discussed during the grooming, eliminating the need for asking the redundant, repetitive
questions to clarify the requirements.
● Introduced regular demos, sharing the team's newly built features with the track and commercial teams.
Commercial teams appreciate the environment open for feedback and start using the features as soon as they
are available, maximizing their outcomes. At the same time, it ensured that devs can feel closer and more
compassionate with the end users.
● Organized a knowledge sharing session between the sister brands of Booking Holdings around notifications
tooling. That has enabled the track to better design the tech implementation and build a more future-proof
re-usable product.
● Worked closely with the App Marketing / App Acquisition teams.
 2019-2020: Part-time Product Manager
Booking.com
Amsterdam, Netherlands

Evolved the marketing mobile app notifications journey for the Booking.com app users.

● Designed the mock-up Figma prototypes and collected an early feedback through UserTesting.com in order
to validate the need for a set of mobile notification experiences earlier.
● The former marketing metric has been driven by the last-click attribution and was used in the track for many
years. It had the flaws of overestimating the impact due to the re-attribution causing the track to move not in
the most ROI-positive direction with unreasonably high annoyance to the travelers. I worked together with the
Data Analysts, challenged the status quo and prioritized the project to identify better metrics to estimate the
marketing cost we are bringing down.
● Regularly presented an overview of the team accomplishments and future objectives on the cross-track
and cross-brand meetings.
● On a regular basis monitored the user reviews keeping an eye on any notification-related problems that
enabled the team to quickly mitigate them or report to the relevant teams improving the experience faster.
Inquired Customer Service teams about the common complaints the users have reported regarding the
notifications and used as an additional input for the user feedback.
● Conducted regular postmortems for the team, ensuring the follow-ups on the learnings from the experiments.
That helped the team build upon previous work more quickly.
● Identified new lines of experimentation for Room Upgrades notifications that resulted in a conclusive impact
on the primary conversion metric.
● Onboarded a new product team by sharing the past learnings and tools relevant to the notifications — as part
of track restructuring.

2012-2019: Android developer
Estafeta, MobiWolf, GlobalLogic, Cogniance, Booking.com

● Developed 5 different native Android apps with the user in mind, both from scratch and optimized existing
products in an agile manner. Ensured the high app usability.
● Java, Kotlin, Python, SQL technologies.
● Mentored developers and QAs around the test automation.
● Thanks to the past background, I have a deep understanding of technology, speaking common language with
the devs while delivering the most relevant results for the business and travelers.
● Not afraid to get my hands dirty with running queries when necessary for the analysis and prioritization to
make the best decision.

Education
● Bachelor's degree in Mathematics from Taras Shevchenko University of Kyiv, Ukraine (2009-2013).