Sofiia

Sofiia Cherkashyna
Performance Media Buyer | Affiliate & Lead Generation |
Meta Ads Scaling

Summary
Performance Media Buyer with 2+ years of experience in ROI-driven traffic
acquisition across Meta, TikTok Ads, and Taboola.
Specialized in Affiliate Marketing and Lead Generation (Finance, Crypto), with a
proven track record of scaling campaigns from small budgets to $1,000–
$3,000/day across multiple GEOs.
Strong focus on full-funnel performance: from ad engagement to conversion,
[open contact info](look above in the "contact info" section) identifying bottlenecks between clicks, landing page views, and leads.
Experienced in A/B testing, creative optimization, and performance scaling under
[open contact info](look above in the "contact info" section) high CPM conditions, consistently maintaining stable CPL in competitive
environments.
Poland Skilled in working with complex ad setups, tracking systems, and campaign
stability optimization.

Skills Education
Traffic Sources: Meta GIIM, Ukraine Bachelor’s Degree in Linguistics and
(Facebook/Instagram), Google Ads, 2019 - 2022 Language Education

TikTok Ads, Taboola.

Performance Marketing: Campaign Experience
scaling, ROI-driven optimization, CODIFY Media Buyer — Freelance / Private projects
February 2024 – Launched, managed and scaled advertising
CPL/CTR/CPA improvement, A/B campaigns on Meta, TikTok, and Taboola for
March 2026 | Poland
Finance, Crypto, and Home Services verticals.
testing.
Scaled daily budgets from $5 to $1,000–$3,000
Technical Skills: Google Analytics, while maintaining stable CPL in competitive
markets.
Canva, Photoshop, Google Docs, Optimized performance (CTR, CR, CPL) through
rigorous A/B testing of creatives and pre-landers.
Proton Docs.
Ensured account stability using Adspect and
Analytics & Optimization: Full-funnel NoipFraud cloaking solutions.
Collaborated with affiliate managers to enhance
analysis (CTR, CPC, LPV, CR), traffic quality and conversion rates.

identifying bottlenecks and improving Hegelmann Fleet SAS Junior Accountant
conversion rates. November 2022 – Managed financial reporting, journal entries, and
January 2024 | Poland reconciliations using Excel and RDSfarm.
Advanced Tools: Adspect, NoipFraud Reconciled supplier accounts and improved data
accuracy for management decisions.
(cloaking techniques), AdsPower

(anti-detect browsers), Proxy IGOCHEM CRM Manager
management, Proton Mail (secure March 2022 – October
Developed customer retention strategies and
2022 | Katowice,
managed social media content plans (IG/FB).
communication) Poland
Produced visual marketing materials and aligned
Soft Skills: Analytical mindset, digital campaigns with sales goals.

problem-solving, and adaptability in Audi Hungaria Zrt. HR Coordinator & Translator
high-competition markets. June 2021 – December Provided translation and administrative support for
2021 | Gyor, Hungary onboarding Ukrainian employees.

Language Tutor (English & Ukrainian)
September 2019 – Developed personalized language learning
English: B2 (Upper-Intermediate) Present programs and engaging materials.

Ukrainian: Native

Russian: Native