Володимир

VOLODYMYR ALOKHIN
Senior Marketing & Growth Specialist

[open contact info](look above in the "contact info" section) [open contact info](look above in the "contact info" section) Ukraine in

ABOUT ME
T-shaped Growth & Marketing professional with 8+ years of experience in B2B, SaaS, and infrastructure.
Skilled in building scalable marketing systems, automating workflows, and aligning marketing with
business goals through measurable performance and data-driven decision-making. Autonomous,
hands-on, and business-minded.

WORK EXPERIENCE

2025 - present PRODUCT MARKETING MANAGER

Leafio.ai – AI-driven automation for enterprise retail (US & EU).
Owned product marketing and go-to-market for AI solutions targeting
enterprise retail in the U.S. and Europe.

Scope & Responsibilities / Key Results:
Own and execute the U.S.-focused go-to-market strategy for AI solutions in enterprise retail
Define positioning, differentiation, KPIs, and MVP-level analytics
Launch and scale SEO, PPC, and webinar-led demand generation
Drive cross-functional GTM execution with Product and Sales
Establish GTM and analytics foundation aligned with U.S. enterprise retail buying context

2024 - 2025 MARKETING & GROWTH MANAGER

IT infrastructure provider (Global)
Rebuilt growth and marketing function from scratch for a global server
provider, shifting it to a data-driven, performance-based model.

Scope & Responsibilities:
Owned acquisition strategy across paid, organic, and partner channels
Designed and built a multi-channel growth system (Affiliate, SEO, PPC, Email, Content)
Owned performance marketing and CAC efficiency across core channels
Implemented end-to-end marketing analytics with clear KPI and ROI tracking
Led funnel optimization initiatives in close alignment with Sales, Product, and Tech teams

Key Results:
Launched an affiliate program, driving 35% of new clients within 6 months
Rebuilt Google Ads structure, reducing CAC and improving lead quality
Improved end-to-end funnel performance through CRO and cross-functional alignment
2020 - 2024 MARKETING & GROWTH LEAD

All-in-one SEO & marketing SaaS platform (Netpeak Group)
Owned growth and lead generation across B2B and B2C, combining strategy,
execution, and team leadership.

Scope & Responsibilities:
Owned global marketing strategy and GTM in the US & EU
Led B2B and B2C growth across all channels
Built and scaled marketing and lead generation teams
Owned marketing analytics, ROMI, and budget efficiency

Key Results:
Achieved 20% lead-to-client conversion on B2B product launch (vs ~3% market benchmark)
Built and scaled an affiliate channel, driving 15% YoY growth with the lowest CAC
Led enterprise integrations (SAP, Salesforce, Datarade)
Built lifecycle and outbound email campaigns that drove 30% client growth during peak periods
Optimized channel mix, cutting inefficient spend and scaling profitable channels

🔒
2020 CHIEF MARKETING OFFICER

SaaS Martech Company (Under NDA)
Executive role responsible for global marketing strategy and market entry
in the US & EU.

Scope & Responsibilities / Key Results:
Built marketing department from scratch (team, KPIs, martech)
Defined positioning and messaging across multiple verticals
Launched GTM campaigns in Western markets, driving early traction
Aligned Sales & Product around ICP and full-funnel strategy
Introduced data-driven decision-making for budget and growth planning

SKILLS
Growth & GTM Strategy · B2B Marketing · Product Marketing · Performance, Affiliate & SEO
Funnel Optimization (CRO) · Market & Competitor Research · Analytics & Automation
Cross-functional Leadership · Sales & Marketing Alignment

EDUCATION

2003 - 2008 MSC IN INFORMATION TECHNOLOGY & MANAGEMENT
Kryvyi Rih Technical University
Faculty of Information Technologies
Specialization: Control Systems and Automation