Contact information

You can get this candidate's contact information from https://www.work.ua/resumes/10547336/

Work experience

Chief Marketing Officer

from 04.2025 to now (1 year 7 months)
Універсум Клінік, Київ (Медицина, охорона здоров'я, аптеки)

Launched patient acquisition for new business line.
Conducted market research for the Kyiv region; developed and executed a marketing strategy to bring a non-profitable clinic to break-even (200% revenue growth within 3 months).
Achieved profitability for a dental clinics chain: increased client base by 100% and boosted revenue 4.5x within 1.5 years.
Сreated a marketing department and processes from scratch.
Worked on launching new products for B2B2C corporate сlients and client acquisition.

Chief Marketing Officer

from 05.2024 to 04.2025 (1 year)
Новий Зір (Ексімер), мережа офтальмологічних центрів, Київ (Медицина, охорона здоров'я, аптеки)

Led marketing operations for a nationwide network of ophthalmology clinics, increasing new patient acquisition by 10-20% monthly.
Stabilized and accelerated revenue growth (up to 15% YoY) by implementing marketing activities, making key performance metrics predictable.
Enhanced digital marketing performance, increasing client base and optimizing CAC to under 15% of a first customer visit through website optimization and new ad channels.
Strengthened brand positioning in key regional markets, launching 5 new medical services and increasing brand awareness and trust across target audiences.

Chief Marketing Officer

from 02.2023 to 12.2023 (11 months)
Grace Clinics, Київ (Медицина, охорона здоров'я, аптеки)

Provided research of European market of potential customers, developed marketing strategy (for Ukrainian and Austrian clinics).
Created yearly budget.
Launched new business lines and services, price information.
Provided clients acquisition and retention using Meta, GDN, SEО, YouTube, TikTok, email and viber marketing etc. (up to 65% clients growth monthly). Worked on marketing funnel and sales pipeline improvement to increase effectiveness.
Created call center for both clinics.
Provided human capital hiring (doctors, managers, administrators, marketing managers), training and motivating.
Created kpi system for marketing and sales and call center managers.
Systematized and improved business processes.
Took part in a medical informational system implementation (employees trained, checked financial reports, prepared technical tasks for PowerBI reports – marketing, sales).
Increased average revenue up to 60% monthly.

Chief Marketing Officer

from 06.2016 to 02.2023 (6 years 9 months)
Anacosma Clinic, Київ (Медицина, охорона здоров'я, аптеки)

Created opportunities for scaling of the business (before war started) - annual clients growth up to 30%. Took part in business scaling and transformation.
Set the long-term marketing vision in line with the company vision, planned out the mid-term marketing mix (digital channels), coordinated short-term marketing tactics.
Created and implemented a new short term marketing strategy considering altered market (after war started). Sales planning. Due to all marketing and sales crises management activities revenue increased up to 15% monthly.
Adapted sales system to a new context: implemented a new kpi system for 4 departments (marketing, сall center, doctors, client managers), сreated sale scripts; sales team training.
Built and managed a marketing budget.
Recruited, led and motivated marketing team, developed the KPI system and cross-functional collaborations between departments.
Managed rebranding process, worked on increasing brand awareness.
Built marketing funnel, worked on its effectiveness improvement on every stage (ad campaign, website's usability and conversation ect.).
Mobile app implemented, integrated with CRM.
Planned and organized international medical congresses (up to 400 participants from all over the world): strategy, marketing and sales, team management, achieved profitability goals.

Education

Kyiv Polytechnic Institute

Publishing, Journalism, Київ
Higher, from 2004 to 2010 (6 years)

Additional education and certificates

Business School МІМ-Kyiv, Marketing Management

2013-2014, 8 months

Kyiv Mohyla Business School, Management: the art of decisions making

2019, 6 months

Kyiv Mohyla Business School: Business Reputation Management (PR&GR)

2014, 1 week

Kyiv Mohyla Business School: Digital Marketing Management

2015, 1 week

Kyiv Mohyla Business School: Strategic Marketing

2017, 1 months

Deloitte Academy in Ukraine, Program «CEO of the Future»

2021, 3 months

Kyiv Mohyla Business School: Business Strategic Idea

2021, 2 months

Laba Business School: Head of sales

2022, 5 months

Webpromoexperts Academy: Head of Digital Marketing

2023, 8 months

Harvard Business School Online: Entrepreneurial Marketing

2025, 2 months

Kyiv Mohyla Business School: AI for Managers: From Routine Automation to Value Creation

2026, 2 days

Knowledge and skills

• Стратегічний маркетинг
• Управління відділом продажу
• Кризовий менеджмент
• Digital-маркетинг
• Управління маркетингом
• Leadership
• Team management

Language proficiencies

• English — above average
• Ukrainian — fluent