Brian

Brian Ball - Marketing Magician
2115 Buckingham Rd, Los Angeles CA 90016 | (310) 529-7010 | [open contact info](look above in the "contact info" section)

Why I’m applying
To use my exceptional Marketing and analytics expertise to help your organization make more informed decisions.

Work Experience
Snowball Money San Francisco, CA
Operations 06/2021 - 12/2022
· Created user acquisition campaigns that grew total app users by 30x
· Developed game mechanics to drive user retention which resulted in a 20 point uptick in DAU
· SEM Keyword strategy boosted quality scores, lowered CPC's, and ranked us first page for short and
long-tail keywords in the Apple App and Google Play stores
· Launched a new airdrop product that drove TXN revenue for the app and doubled wallet holders for the
partner token

WebMD Los Angeles, CA
Marketing Manager 01/2020 - 06/2021
· Implemented programmatic Marketing campaigns to function as an SDR demo setting tool that led to
unprecedented sales month causing team to surpass monthly projections by 20%+ amid pandemic.
· Wordpress Admin and Dev for series of LP’s focused on inbound lead conversion campaigns
· Starting from scratch, developed and set new brand identity in collateral overhaul. Developed
entirely new suite of Marketing Materials for reps to utilize
· Inception and execution of new Marketing channel program which converted at nearly an 80% reduced CPL

Internet Brands (Demandforce) Los Angeles, CA
Marketing Research & Analytics Manager 04/2019 - 1/2020
· Expert in Salesforce KPI reporting to track and evaluate overall Marketing performance, as well as
ad-hoc report creation for Business Development, Sales, and Product teams
· Paramount in the development of a current customer survey program to mine data on user perceptions
of our solutions. This was then coupled with usage data within our portal to help better understand our
core competencies, bring areas of improvement to light, and increase definition behind our ICP. This data
directly affected change for our Technical Support, Sales, Product, and Customer Success teams
· Spearheaded SEM strategy overhaul via Google Ad’s to drive PPC quality scores, lower CPC and implement
competitive short and long-tail keyword strands. My initiative lowered overall CPC by 18% and resulted in
over 80% higher quality scores across all keywords
· Inception and development of programmatic demo set tool which boosted SDR productivity by 36%
Internet Brands (Net Driven) Los Angeles, CA
Marketing Manager 12/2017 - 04/2019
· Lead a team of Marketers & worked with 15+ key partners and trade associations to execute on co-op
advertising efforts via email marketing campaigns and the development of print & digital collateral
· Upon leaving position I attributed 77 won opporunities ($250,000+) in current client rev gen upsells
via a single drip campaign spanning from Feb - April 2019, coorelating to over 5% of annual gross revenue
· Performed due diligence, facilitated representation and provided show materials for 23 trade shows
throughout Q1 & Q2 of this year
· Quantitative analysis of ROI for all EMC and tradeshow initiatives through the establishment of
success metrics, KPI’s and Salesforce attribution models

Expertise
· Google Analytics - Advanced Certificaiton Valid 10/2020 - 10/2023