Наталiя

Nataliia Kostina

E-mail: [open contact info](look above in the "contact info" section)
Phone: [open contact info](look above in the "contact info" section) (WhatsApp, Telegram)
LinkedIn: [open contact info](look above in the "contact info" section)
About me:

Highly skilled professional in sites administration and content management. Currently in search of applying achieved skills on a position of SEO junior at an agency or a product company.
Work experience:

2020-2022, RicaMare Company, sites admin & content manager.

As a site admin I was responsible for:

• website management with e-commerce platforms (OpenCart, WordPress, Magento and Bitrix 1C) and website security using SSL;
• the operation of payment processing systems and order delivery systems;
• analysis of sales data, customer behavior and website performance metrics using Google Analytics;
• website promotion, Google Ads, email newsletters, social media marketing;
• troubleshooting technical issues such as spam, server return codes, payment processing and order errors, setting up a sitemap using Google Search Console, Netpeak Spider.

2018-2020, Jewelry factory UMAX, site admin & content manager

As a content-manager I provided the following functions:

• сreating attractive and informative content for webshops, optimized for SEO requirements: publishing, editing and managing text, video and graphic (photos, baners) data using the CMS platform and Photoshop editor;
• layout of new pages and campaigns, formatting existing pages using HTML and CSS coding;
• creating promotions and sales in the webshop as well as strategies that align with the brand's goals, identifying target keywords/topics, and outlining content listing, improvement website usability and navigation;
• communicate and collaborate with cross-functional teams including copywriter, designers, developers, and marketers to align content strategy with business objectivs.
Education:

03/2024 – Projector Foundation, course of SEO Beginning

• Technical optimization of website using Screaming frog, PageSpeed Insights
• Keyword research using Ahrefs, Google Keyword Planner tools
• On-Page Optimization: title tags, meta descriptions, headings, and content
• Content Creation
• Linkbuilding strategies
• Analytics and Tracking
• Engine optimization of a real project https://splinecloud.com/

1998 - Kharkov Technical University of Radio Electronics, software specialist
Hard skills:

B1 English
Computer literacy (Microsoft Office, Google Docs)
Adobe Photoshop user
HTML and CSS coding
working with Google Analytics, Google Ads, Google Search Console
Soft skills:

High adaptability
Teamworking
Time management
Problem-solving