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Iryna Storozhuk
Business | Data Analyst

 I have considerable experience (10+ years) in managing projects and products in
Contacts various fields and at different levels of complexity: from corporate events to
Strasbourg, Grand-Est, France organizing and developing a business "from scratch"
[open contact info](look above in the "contact info" section) (WhatsApp/Telegram)  Experience in preparing and delivering project presentations. Participation in
[open contact info](look above in the "contact info" section) negotiation processes
Linkedin  I have skills in the techniques of planning, budgeting, control, final evaluation
and analysis of projects and product life cycle management
Technical Profile:
I consider options for full or part-time employment, most preferably remote work
• DA Tools & programming
languages: Google Sheets, The latest post-graduate specialized education in the field of IT:
SQL (DBeaver, BigQuery) 2024 - Completed online education in the specialty of Data Analyst (GoIt,
Python and JupyterNotebook educational company, Ukraine)
(Pandas, Matplotlib, Seaborn) 2023 - Completed online education in the specialty of Software Product Manager
• BI Tools: Tableau, Power BI, (University of Alberta, Canada)
LookerData Studio, Amplitude 2023 - Completed training on Business Analysis Essentials (EFive Training, trainer
Roman Sakharov, Ukraine)
• Tools of PM: MS Project,
Asana, JIRA, Confluence,
Trello, Figma, Miro
Data and business analysis Project Experience in the field of IT
• Microsoft Office 365
 Unit Economics, Product metrics & Onboarding Funnel (SaaS)
• Google Workspace
• Google Analytics, The Essence of the project: data preparation, extraction and analysis, calculation to
Google Ads evaluate product KPIs: СR, MRR, ARPPU, LTV, churn rate, etc.; conducting
• Graphic design: Adobe segmentation and cohort analysis of users. Visualization of reports in Tableau to
Photoshop, Canva effectively communicate results and support decision-making based on the
received data.
• Social media: Facebook,
Instagram, LinkedIn, Project goal: identifying user behaviour patterns across cohorts, pricing plans and
YouTube subscription levels, improving business strategy and increasing product
• Communicaton: Skype, performance.
Zoom, Slack, WhatsApp • Data variability analysis, audience engagement and retention metrics.
Team
Competencies: Cohort analysis (GameDev)
Project Management The Essence of the project: analysis of player behaviour and tracking of key activity
Data & Business analysis metrics: DAU, WAU, MAU and their ratios. Conducting cohort analysis based on
Agile Practices player activity time, tracking its engagement and retention.

Scrum, Kanban Project goal: optimization of game design and monetization based on data-driven insights
Presentations and gained from iterative analysis in Google Sheets.
Negotiation  Marketing Analytics: Ads analysis (Retail)
Strategic and tactical
The Essence of the project: analysis of advertising campaigns in the retail domain using DA
planning
tools: SQL (BigQuery) and Google Looker Studio and evaluation of marketing KPIs:
Project planning, impressions, clicks, conversions, CTR, CPM and ROAS.
execution and analysis
Project goal: evaluation of the effectiveness of advertising companies and channels, types
Budgeting and financial
control and groups of ads, target audience segments, optimization of marketing and
advertising strategies.
Effective communication
Conflict and problem
solving
Soft skills Work Experience, Business and Research activities
I am a very determined and 2022-2023 Strasbourg Business School of the University of Strasbourg, France
responsible person, able to Position: researcher
learn quickly, attentive to The last areas of research: Management of software products and projects.
details, open to everything Business and data analysis in the field of IT.
new, friendly and
2014-2023 Co-founder of the family company, Kyiv, Ukraine
communicative
- catering service, organization of various events
- e-commerce
Languages
English: B2 2011-2014 All Motion Group Ltd (allmotion.com.ua, bonappetit.kiev.ua), Kyiv, Ukraine
French: B1+ Рosition: Head of Department, Project/Account manager
Russian: C2 - brand, corporate and promo events
Ukrainian: native • Participated in the creation and organisation brand, corporate and promo events.
• Managed efficient workflows by creating effective schedules and delegating work based
on personnel strengths and knowledge.
• Created reports, presentations and other materials for the clients. Participated in the
negotiation process
• Built relationships with clients and community to promote long-term business growth.
• Implemented project management techniques to increase team productivity.
• Created and developed "from scratch" a new line of business (catering) with an average
project profitability of 42%.
2008-2012 National University of Economics, Kyiv, Ukraine
Department of Marketing
Position: Docent, Senior Lecturer
2002-2007 Silver Print Ltd (printing production), Kyiv, Ukraine
Рosition: Executive Director, Head of Supply
Worked closely with organizational stakeholders to guide operational strategy.
Aligned vision of strategy, goals, and objectives of the company to achieve
consistently high results.
Exercised appropriate cost control to meet budget restrictions and maximize
profitability.
Oversaw purchasing process and linked demand planning to manufacturing and
fulfillment needs.
Created and implemented a quality control system in the company.

Education
2008 PhD in Economics
(European Certificate of Comparability ENIC-NARIC № 855374)
National University of Economics, Kyiv, Ukraine
Department of Marketing, specialty: economics and business management
2002-2006 Postgraduate studies
National University of Economics, Kyiv, Ukraine
Department of Marketing, specialty: Economics and business management
2001 Master of Economics
(European Certificate of Comparability ENIC-NARIC № 855374)
National University of Economics, Kyiv, Ukraine
Department of Personnel Management, specialty: Human resources
management (HR), teacher of economics

Additionally
 I am the author of 10 articles on economic issues in scientific and professional national
journals
 Title of the scientific work: The marketing complex of Enterprise.
Year of defense: 2008