Olena

Olena Gorduz
Work Experience

Media Buyer - Prof Team
Planning, executing, and optimizing media
campaigns in Facebook
Developing and optimizing e-commerce
strategies to boost sales and conversions.
Analyzing campaign performance metrics to
make data-driven decisions.
A/B testing ad creatives and copy to enhance
Young and proactive media buyer and
e-commerce developer who stays click-through rates and conversions.
ahead of the trends in the marketing Collaborated with the creative team to design
world. With a keen eye for emerging engaging ad creatives that resonated with target
strategies and a passion for driving audiences
results, I thrive in dynamic January 2024 — April 2024
environments where innovation is key.

Developer- Traffic Devils
Customized themes and features with developers.
Contact
Integrated apps and APIs to enhance store
[open contact info](look above in the "contact info" section) functionality.
[open contact info](look above in the "contact info" section) Taking part of implementing custom features.
Krakow, Poland
Improved website performance and conversion
rates
November 2023 - January 2024

Education 2022 - Present time
Junior Media Buyer - Team Up
Jagiellonian University
Planned and managed Facebook ad campaigns
European Studies,
Faculty of International Relations
for various projects, ensuring strategic execution
and Politics Taking part of audience research to target the
right people and maximize ad effectiveness.
Created and optimized ad campaigns based on
Languages performance data, adjusting budgets and creative
English - B2 content as necessary .
Polish - B2 Monitored ad spend and ensured that campaigns
Ukrainian - native
Russian - native stayed within budget while delivering maximum
return on ad spend (ROAS).
Analyzed key performance metrics, generated
detailed reports, and provided actionable insights
to clients.
June 2023 — November 2023
 Skills

Advanced Facebook advertising and Experience in theme customization and app

campaign optimization. integration.

Creative ad design and copywriting. E-commerce best practices and conversion

Proficiency in Shopify store setup and rate optimization.

configuration. Responsive design and mobile optimization