Крістіна

Kristina Melnyk
Product Designer | Design Lead | Product Manager

Summary

Product Designer and Design Lead with 4+ years in UI/UX. I design
complex B2B and consumer products (SaaS, CRM, FinTech, crypto, AI) for
web and native iOS/Android, run research and usability tests, and build
design systems in Figma. I led a team of 4 designers and work as a Product
Manager. My background is in marketing and sales, so I design for business
results. I presented a product to investors and partners at Web Summit.

Latest Experience
Grosseto/Florence, Italy
[open contact info](look above in the "contact info" section) Product Manager&Lead Designer | Apollo Tech
Jan 2026 – present · Remote
[open contact info](look above in the "contact info" section) Studio
Own full-cycle digital products, from defining product logic to launch and scale

Behance LinkedIn Telegram
Turn business goals and user needs into clear requirements, priorities and
buildable solutions for developers

Skills & Tools Make product decisions with business goals and metrics in mind

Organized the user research process within product analytics: user interviews
F igma (Auto Layout, Components, Variants, and full-scale research to uncover weak points and improvement opportunities

Libraries) Lead design and own its quality and consistency; work closely with developers
U ser Flows U sability Testing and review the shipped result against the approved design

Plan work, track progress and keep the team aligned from idea to release
Information Architecture HT ML&CSS
AI tools (Claude, Higgsfield) Lead Product Designer | dilizy.ai Jul 2025 – present · Remote

W eb/Mobile Design W ireframing G rew from Product Designer to Lead Product Designer; lead design of an AI
product across web app, desktop app and landing pages, and design its features
Responsi ve & Adaptive Design and user flows from first concepts to final UI

U ser Research and Interviews Led and mentored a team of 4 designers: set quality standards, kept the team
aligned and made sure design decisions support business goals. Helped
B 2B / SaaS / FinTech
designers grow through critique, regular feedback and sharing UX/UI best
Jira, Notion, ClickUp, Trello practices, so they work with more confidence and independence

Represented the company at Web Summit: presented the product to potential
investors and partners and talked with them about its value

Education
Analyze user behavior in Google Analytics and an in-house tool connected to it,
ONAFT 2015-2021 and use the data to improve the product

Master's degree in Engineering Set up the design workflow for the team: task intake, design reviews and handoff
to development

Run user interviews and usability tests to validate design decisions before and
Languages
after release

English C2 Work closely with product and developers on priorities and implementation, and
review builds against the approved designs
Italian B1
UI/UX Designer (also CMO) | Digital iT Advisor Jul 2024 – Jun 2025 · Remote
Polish A2
Designed educational platforms from scratch, from wireframes to final U I

Ukrainian C2
Improved UX/UI of a CRM system and created a custom CMS

Redesigned a marketplace for better usability and adapted it for a mobile app

Courses Adapted a crypto platform for mobile and new requirements, improved navigation
Mate academy 2024 and monetization

Designed cross-platform products for web and mobile, keeping the experience
UI/UX Design
consistent across devices

Hillel 2023 Worked on products for Asian, European and US markets, adapting design to
Web design different audiences and cultural contexts
Hillel 2020 Earlier: UI/UX Designer at Space Cinema (2023–2024) and CUBE
Social Media Marketing (2022–2023), Web Designer at PUDRA (2022–2023)