Максим

Maksim Chystiakov

Digital marketing manager | Product marketing manager
About me:
I'm a T-shaped marketing specialist with a deep understanding of user acquisition and performance marketing principles, brand strategy, promo materials
design, and UX.
I consider myself a category of employees who can be flexible, quick in making decisions, take responsibility, and benefit the company.
In every company I've worked with, I liked researching the product (services), optimizing customer acquisition in synergy with the product, and finding new
sources to attract users.

I hope that my previous experience and skills could contribute to the promotion of your products Thank you for
your time and consideration of my CV!

My work instrumental:
Google Ads, Analytics, Search Console, Tag Manager, META Ads Manager, Business Manager, Pixel, Audiences, AppsFlyer, Serpstat, Semrush,
SimilarWeb, LiveDune, MixPanel, RoiStat, Google Analytics, Branch, Adjust, Figma, and basic: HTLM/CSS, SQL
Worked in highly competitive niches on EU/CIS/JP/UK/IN/AU markets

Main achievements:
Successfully managed budget from 1k$/daily up to 20k$/daily Built and
managed a team from scratch with up to 8 people
Work experience:
Unikoom - Marketing lead
04.2022 - 11.2023
Key responsibility:
 Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
 Design, build and maintain our social media presence
 Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
 Identify trends and insights, and optimize spend and performance based on the insights
 Brainstorm new and creative growth strategies
 Plan, execute, and measure experiments and conversion tests
 Collaborate with internal teams to create landing pages and optimize the user experience
 Evaluating end-to-end customer experience across multiple channels and customer touch points
 Manage Instruments of conversion points and optimize user funnels
 Collaborate with agencies and other vendor partners
 Testing of product and marketing hypotheses Infiuence management
 Participation in the creation of new products
 Development of strategies for promotion of campaign products

Achievements:

Brought the campaign application to payback after two months of monetization and raised its issue in the ranking to the top 10 in the USA. Created and
established cooperation with personal managers in all effective advertising platforms (META/Google/ASA), which deepened the understanding of the
work of competitors and what the user needs in advertising.
Leadsdoit - Product marketing manager
01.2021 - 04.2022
Key responsibility:
 Participation in brainstorms to generate new ideas
 Analysis of received data and adjustment of processes based on data
 Work with multiple traffic sources to get the maximum profit Interaction with traffic, developers, Android&iOS teams
 Analytics and research of possible products for Company Analytics of existing products
 Testing of product and marketing hypotheses Infiuence management
 Participation in the creation of new products

WhyKingz - Digital Marketing Manager
02.2020 - 01.2022
Key responsibility:
 Work with conversion rate optimization, using “hypotise principle”
 Launching social media networks from scratch, promotion and purchase of traffic for the
 Development of the tone-of-voice project and its visual component
 The attraction of bloggers/infiuencers and work with them
 Managing team, research, and development
 Creation of media and content plans
 Budget and reports management
 Setting up internal traffic purchase
 Work with outsourced agencies
 Conversion rate optimization
Lucky-labs - Digital Marketing Manager
03.2019 – 02.2020
Key responsibility:
 Search, purchase, and testing of new traffic sources
 Management and optimization of advertising campaigns
 Regular analysis of procurement results
 Search and control of work of contractors
 Setting tasks and a brief for the creative team
 Development of selling creatives for landings, writing texts, etc.
 Optimization of traffic sources, tracking payback and increasing its volumes
 Managing affiliate partners' traffic

Achievements:
Successfully launched the project in the high-competitive market with positive ROI from the start

Lucky-labs - Junior Marketing Manager
09.2018 – 03.2019
Key responsibility:
 Communication with existing partners
 Analysis of competitors and trends in affiliate marketing
 Launching advertising campaigns on platforms (twitter/fb/inst/google/tiktok)
 Document management, writing technical specifications
 Monitoring the implementation of tasks at all stages
 Research partners on forums and social networks
 Setting tasks and a brief for the creative team
 Monitoring of traffic quality
Aimbulance - Project manager
03.2018 – 09.2018
Key responsibility:
 Meeting and interacting with clients to discuss and determine their needs
 Participation in the development of tender proposals
 Setting tasks for the team from the client's brief
 Project management from the idea stage to release
 Evaluation of the work of each team member
 Adaptation, staff training

Achievements:
 Managing a team of 8 people
 Effective management of different projects from scratch to release

Other work experience:
 Curator of the fulfilment project "27.ua" 12.2017 – 03.2018
 Supervisor online store "27.ua" 12.2016 – 12.2017
 Call center supervisor online store "Rozetka 01.2016 – 12.2016
 Sales manager online store "Rozetka" 01.2013 – 01.2016
 Call center manager online store "Rozetka" 09.2012 – 01.2013
Education:
Kharkiv National Automobile and Road University. Faculty - computer technologies and mechatronics. Specialty -
automation and computer-integrated technologies

Additional education:
Setters Education - SMM strategy KAMA -
Project management

Language skills:
English ─ upper-intermediate; Ukrainian - native

Hobbies:
Reading of fiction and professional literature Popularization
of Ukrainian content
Ghibli studio & tattoo lover
Video games

Contact me:
phone: +380(63-713-92-94)
mail: [open contact info](look above in the "contact info" section)(preferred) telegram:
@MaksChy