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Work experience

Strategic Marketing and Development Director

from 04.2008 to now (17 years 4 months)
Group of companies «Veres», Київ (Харчова промисловість)

RESPONSIBILITIES:
1. Defined the general concept of business development and sales
2. Provided development of the company's development strategy with a focus on increasing profits
3. Researched markets, developed sections of corporate and commercial strategy, participated in business planning
4. Analyzed the investment attractiveness of market segments
5. Built an effective system of sales and brand distribution using both the current customer base and attracting new customers
6. Optimized sales in terms of channels and expanding the customer base
7. Analyzed, coordinated and expanded the assortment matrix
8. Determined target product categories for expanding the assortment
9. Developed and introduced new product groups (instant food products)
10. Managed project groups in the field of investments and innovations
11. Developed and launched new brands
12. Developed and implemented a production planning system with the participation of marketing and strategic development
13. Developed and supervised the implementation of marketing programs and advertising campaigns in the RF, Ukraine, Belarus, Kazakhstan
14. Took an active part in the development of export sales
15. Participated in the development of marketing and trade marketing campaigns to increase sales
16. Prepared long-term sales forecasts
SIGNIFICANT ACHIEVEMENTS:
1. Developed almost all (7) strategies and policies of the Group, including business strategy, commercial, investment, export, marketing, brand strategy, product strategy in difficult economic conditions. I have cases
2. Developed and implemented a production planning system with the participation of the marketing service and the strategic development department
3. Developed and implemented a sales promotion process and a system for assessing its effectiveness and defended a project to develop the production of semi-finished products and instant products of the TM "Sily poyly"
4. Increased the active client base by 31% with a general market decline with a growth rate of 7-9% per year
5. Achieved an increase in sales in Ukraine - by 42%, abroad (export) by 36.7%
6. Organized a department for managing agricultural lands of the State Corporation.
7. Unified 40,000 hectares. in 5 farms with a budget of €15,000,000
8. Achieved up to 40% market share in the product categories of sauces, canned goods and groceries
9. Prepared cost estimates for the purchase of 3 enterprises in Moldova, Russia, India for over €40,000,000
10. Reduced the promotion budget by 17% due to the optimal and targeted choice of information channels and sales promotion
11. Launched 3 new brands TM "6 sotok", "Geos", "Katygoroshko", taking up to 15% of the market in the relevant subsegments
12. Achieved a 19% share of fresh mushrooms in the grocery retail markets of Ukraine
14. Developed 13 business processes and KPIs for the operational and strategic marketing department

Deputy General Director in Marketing and Strategic Development

from 12.2006 to 04.2008 (1 year 4 months)
International Holding "Ukrinterproduct“, a part of Company Lauffer N.V., Netherlands), Донецьк (Харчова промисловість)

RESPONSIBITIES:
1.Market research and analysis
2.Strategies and business-planning development
3.Commodity portfolio management
4.Business structure reorganization
5.Marketing planning, development and introduction of marketing strategy
6.The marketing plan development
7.Formation of competitive, marketing, price, promotion strategies
8.Design management
9.Estimation and the enhancement business directions efficiency analysis
10.Company production advancement
11.Branding
12.Business directions development control and analysis
13.Sales plans and sales promotion development, management and control, action plans, motivational programs working out and management
14.Increase in a sales volume and expansion of seller's markets
15.Trade channels development and management
16.Conclusions to the market of new products
17.Non-standard approaches in modern business skills
18.Trade channels development and management
19.Regional representations and regional policy of sales management
20.Effective development and management of relations with a dealer network
21.Sales efficiency estimation of an existing commodity portfolio and the offer on its optimization
22.Adjusts the budget and supervises financial reports
23.Budget drawing up, optimization and control of the budget execution.
ACHIEVEMENTS:
1.Got 37 % of the market of Eastern Ukraine (5 areas) in low segment bakery products
2.Introduced ТМ «Luchiano»
3.Has got 22 % in the premium segment, opened 3 boutiques
4.Provided Holding Сcompany’s sales growth in 4 business directions + 14 % to the plan
5.Got 14 % market share in premium segment with ТМ «Slavolia». Has got recognition of brand «Slavolia» (95-100 % recognition)
6.Got 26 % market share in low segment of sauces and mayonnaises. got +3 % growths all over Ukraine
7.Provided recognition of a brand «Urozai» (Crop) from 35 to 63 %
8.Reorganized Marketing department
9.Developed the system of strategic and operational marketing planning in Corporation
10.Take a stand on the market, having occupied 25 % of the segment of fast preparation products
11.Introduced to the market 2 new categories of fast preparation products and a sub brand «Mivina Domashnia», occupied 41 % of the market
12.Won 14 % in the Ukrainian sub segment of soya sauces market (ТМ «Navarro»)
13.With marketing actions provided +38 % sales growths to export of products (ТМ «Bim Bim»)
14.Developed and implemented advertising campaign f $4.32 million
15.Developed 4 commercials
16.Has got 40 % reduction in constant clients outflow due to effective marketing actions
17.Organized constantly operating system of training and retraining of middle-level managers

Marketing Department Director

from 12.2004 to 12.2006 (2 years)
Holding «Palma Group S.A.», Management Company, Одеса (Оптова торгівля, дистрибуція, імпорт, експорт)

RESPONSIBITIES:
1.Planning and implementation of a full spectrum of marketing activity on the market with the objective to achieve revenue and share targets, build brand equity and develop local marketing organization;
2.Lead annual marketing planning process resulting in proposal of category / brand strategies and formulation of key brand projects;
3.Install key marketing systems and processes within the local marketing organization; train and develop local junior marketing personnel;
4.Lead consumer and marketing understanding process, detect consumer, market and competitive trends;
5.Lead and manage development of key business projects in accordance with approved annual plan.
ACHIEVEMENTS:
1.Provided (by means of marketing efforts) + 11 % growth to the national sales plan of exclusive ТМ «Tabco» (Australia).
2.Got (by means of personal efforts) 20 % market share of manufacturers of auxiliary substances and raw materials: Parteck®, Merck KGaA, Blanver Farmoquimica Ltd, TM DANISCO
3.Took active part and supervised M&A project of "Medpharmcom" and «Proteck Pharma» on marketing and strategic issues.
4.Provided with the management in front office + 19 % increase in sales ТМ ROSENTHAL, WEDGWOOD, HAVILAND, WMF, WUSTHOF, SCHOTT, ZWIESEL 1872, RIEDEL, BODUM, ROBBE and BERKING.
5.By personal efforts at negotiations and working out original POSM premium class TM: ROSENTHAL, BODUM, ROBBE and BERKING got + 28 % to cumulative business plans ($1, 1.000.000)
6.Optimized thus the advertising budget (-53 %).
7.Achieved unification of a retail network to one format
8.Got by means of personal efforts at negotiations + 27 % for the account of development of new trade channels.
9.As the result of project implementation got +16 % sales growths to to cumulative plans of two companies.
10.Got 23% reduction of costs within the project of new products development

Strategic Development & Marketing Director

from 06.2001 to 12.2004 (3 years 6 months)
Group of companies "Technology" (JSC "Technology", JSC "Kiev Vitamin Plant", JSC “LUGAL", JVC "Pharmatec", Joint-Stock Company ", Київ (Хімічна промисловість, фармацевтика)

RESPONSIBILITIES:
1.Analyses and research of the Ukrainian market;
2.Developing, implementing and management of all above and below the line marketing activities;
3.Ensure an integrated marketing strategy planning;
4.Work in conjunction with all product managers in the division to grow the category;
5.Responsible for all marketing activities across the division;
6.Channel marketing - trade marketing;
7.Budget planning and control;
8.Organization of campaigns and events for partners.
9.Marketing strategies management;
10.Business planning and budget control;
11.Objectives setting and control over their implementation;
12.Promotion and advertising campaigns, planning and control
13.Buying efficiency analysis;
14.Pricing policies management;
15.Personnel training
16.Investigation and analyses of the market conditions and study of prospects for the company;
17.Marketing strategies management
18.Advising the company on the market conditions and prospects and product planning;
19.Informing clients and doctors on various aspects of products purchase and usage;
20.Communication with key people, industry managers, government officials, and clients.
21.Promotion and advertising of the company's products;
22.Introducing new technologies of treatment to customers and potential customers
23.Field Force management, training and control
CHIEVEMENTS:
1.Got 43% annual growth (+13% to the plan) and 47% of sales volume.
2.Started new kinds of products (the packing and laminated cardboard, shoe boxes, polygraphist production)
3.By personal efforts in development and production got +17 b2b sales volumes of Corporation.
4.Launched project group of 126 people from 12 departments, 2 Scientific and Research Institutes, developed 106 new for the company brand-generating products. Put into production 13 OTC products. Provided 6 % national market share of the Company among Ukrainian products.
5.Got + 17 % sales growth in a sub segment of vitamins in the pharmaceutical market of Russia
6.Introduced 4 pharmaceutical ТМ to the market.
7.Created external service of "InterChem" - 19 people.
8.Developed and implemented 6 regional advertising campaigns
9.In segments cosmetic and hygienic products in retail nets got 2, 5 % of Ukrainian sales volumes.
10.Provided 30 % sales growth of cumulative production of the Company as the result of introducing new product categories, their advertising and promotional support.
11.Got support of more than 150 leaders of opinion (academics of Academy of Medical Sciences of Ukraine, professors of higher educational establishments and scientific research institute, directors of Ttreatment and Prevention institutions, Scientific and Methodology Centers)

Education

British Open University

•MBA, Business School,, London
Higher, from 2001 to 2004 (3 years)

The Business School program (OUBS – AMBA, EQUIS, AACSB) consisted of 8 modules.
Specialization: TOP - and crisis management; effective management and promotion of B2B/B2C products; management - distribution, sales, marketing, development, logistics, organizational structure, business processes, budgeting, financial flows; bringing companies, areas, and brands to market leaders.
Other directions: Sales performance, a systematic approach to sales management, promotion technologies, the main management tasks for managers, crisis management in a complex of risk management methods, the formation of a leader in business.

Knowledge and skills

• Управління командою
• Управління проектами
• Брендінг
• Фінансова грамотність
• Управління проєктами
• Стратегічний розвиток
• Розробка стратегій та бізнес-планування
• Управління товарними та марочними портфелями
• Виведення нових продуктів
• Управління комплексом маркетингу
• Антикризисное управление
• Активний продаж
• Комунікабельність
• Прямий продаж
• FMCG-продаж
• Продаж B2B

Language proficiencies

English — above average

Disability

2nd degree.
Iнвалід війни. Маю можливість вільного пересування Україною та поїздок у відрядження за кордон. Без обмежень у роботі!

Additional information

I have the opportunity to move FREELY around Ukraine and abroad. I have 22+ years of proven work experience in various managerial positions.
branches, the organization of advertising companies, the opening of new business lines, the formation of company portfolios, the management of a full complex of operational and strategic marketing
My skills:
• the ability to define clear goals,
• the ability to determine the necessary resources to achieve them,
• speed of thinking together with lightning reaction to threats,
• the ability to work under great pressure and in a stressful situation,
• skills to manage subordinates' moods,
• ability to rationally use minimal resources of opportunities
• methodological and administrative support for the functions of the Development Department
• development and implementation of plans aimed at the development of the company
• operational management of the company's activities, control of the company's work • organization and launch of new projects
• conducting negotiations with state structures, financial organizations, etc.
• development and control of operational production plans in accordance with the adopted strategy;
• optimization and control of business processes in the management company and structural units in order to increase the efficiency of their work;
• diagnosis of all production and commercial processes;
• planning and ensuring strategic development of the company;
• protection of the rights and interests of the enterprise, representative functions;
• assessment of business processes and development of optimization measures;
• control of the budget process.