Contact information

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Work experience

Influencer Marketing Manager

from 04.2020 to now (4 years 2 months)
NDA, Київ (Маркетинг, реклама, PR)

Note: Located in Greece.
For contact please use [open contact info](look above in the "contact info" section) Telegram/WhatsApp
LinkedIn - [open contact info](look above in the "contact info" section)
For calls - [open contact info](look above in the "contact info" section)

Responsibilities and Accomplishments:

- Sourced partners through diverse social media channels (Instagram, Facebook, YouTube, TikTok, Twitch) in the competitive LATAM Market (Brazil), ensuring maximum brand exposure.
- Negotiated and structured deals for partners, driving conversions and bolstering brand awareness.
- Secured favorable terms for the company by finalizing agreements and bargaining for the most cost-effective marketing integration solutions.
- Spearheaded content creation efforts, including developing technical tasks and scripts for influencers, resulting in engaging and impactful promotional materials.
- Maintained relevant and compelling promotional resources; offered consultation and support to existing partners, fostering long-term, successful relationships.
- Analyzed advertising campaigns and partner performance metrics, presented reports, and proposed recommendations for daily optimization, significantly improving overall effectiveness.
- Ensured partner compliance with contractual obligations, mitigating risks and safeguarding the company's interests.
- Promptly informed partners of new conditions, changes, promotions, and functions, fostering open communication and fostering a positive working environment.
- Managed partner's data in internal systems, delivering comprehensive weekly and monthly results reports to facilitate data-driven decision-making and track partnership growth.

References:
Manana Hambardzumyan SMM Team Leat Win Media
WhatsApp: [open contact info](look above in the "contact info" section)
Email: [open contact info](look above in the "contact info" section)

Head of Sales

from 04.2012 to 02.2023 (10 years 10 months)
Exterium, Київ (Роздрібна торгівля)

Ukrainian eCommerce retailer with more than 10K+ SKUs in a product catalog, and 75K+ orders delivered.

Responsibilities:

- Analysing market trends and competitor activity
- Customer relationship management
- Sales planning
- Developing new strategies
- Sales performance management
- Reporting and analysis
- Monitor sales activity
- Identifying new sales opportunities

Education

International Christian University

Management, Київ
Higher, from 2004 to 2008 (4 years)

Additional education and certificates

"Контекстная реклама". UAMASTER - School of Digital Advertising.

2020

Knowledge and skills

Language proficiencies

• English — fluent
• Ukrainian — fluent
• Russian — fluent

References

Manana Hambardzumyan

Manana Hambardzumyan

SMM Team Lead Win Media, Win Media

Additional information

With over four years of experience as an Influence Marketing Manager in the Gambling/Betting vertical, I have excelled in leveraging social media traffic to drive brand exposure and conversions. Specializing in fixed deals, I have consistently secured favorable terms for my company and nurtured strong relationships with partners through expert negotiation, content creation, and comprehensive campaign analysis.
Throughout my career, I have demonstrated an unwavering commitment to fostering open communication, ensuring partner compliance, and delivering data-driven insights to drive growth. My passion for marketing and expertise in social media have allowed me to excel in highly competitive markets, providing exceptional value to the organizations I've served.