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VADIM
MALYUTA
CMO | Head of Marketing | Growth & Product Marketing Executive

DETAILS PROFESSIONAL SUMMARY

ADDRESS Marketing executive with 11+ years of experience driving growth
Kyiv through product strategy and go-to-market execution across fintech,
Ukraine crypto, SaaS, IT, startups, FMCG, creative agencies, and real
estate. Proven track record of launching and scaling products,
PHONE building marketing organizations, and expanding businesses across
international markets. Combines strategic marketing leadership with
[open contact info](look above in the "contact info" section)
strong commercial and product thinking to drive customer acquisition,
EMAIL revenue growth, and profitability.

[open contact info](look above in the "contact info" section)

SKILLS EXPERIENCE

Marketing Strategy & GTM
Head of Marketing, KYT Group Prague

Nov 2024 — Present

Product Marketing • Developed and executed marketing, go-to-market, and growth
strategies for three fintech startups across European markets:
a crypto exchange, cross-border money transfer platform, and
Growth Strategy
crypto payment card.
• Owned marketing strategy across B2C, B2B, and B2B2C
Performance Marketing models, driving customer acquisition, revenue growth, partner
enablement, and international expansion.
Brand & Positioning • Led product marketing and go-to-market initiatives,
contributing to product strategy, positioning, pricing, value
propositions, customer journeys, and product launches.
P&L & Budget Management • Partnered with executive leadership on commercial
strategy, unit economics, revenue forecasting, profitability, and
marketing investment decisions, aligning growth initiatives with
business objectives.

LANGUAGES • Built and led the marketing organization from the
ground up, including team hiring, development, KPI frameworks,
performance management, processes, agencies, and external
Ukrainian, native partners.
• Owned full-funnel growth across SEO, PPC, Paid Social, PR,
Email, Affiliate, Partnerships, Influencer, Content, and Referral
English, C1 channels, supported by analytics and CRO.
• Built and launched three fintech startups from the ground up,
Russian, proficient establishing their marketing foundations, go-to-market strategies,
positioning, acquisition channels, and scalable growth strategies.
• Led market research, customer segmentation, competitor

analysis, and product-market fit validation to identify growth
opportunities and inform product, positioning, and expansion
strategies.
TOOLS
Head of B2C Marketing, LetsExchange, Remote
XFamily
Google Analytics · Google Ads · Mar 2024 — Oct 2024
Google Search Console · Looker
Studio · SimilarWeb · Hotjar · • Developed and executed the B2C marketing strategy for
Ahrefs · CRM · Jira · Confluence LetsExchange, a global crypto exchange platform, focusing on
· Excel · PowerPoint · Keynote customer acquisition, activation, retention, and re-engagement.
· Slack · Trello · Mailchimp · • Led market research, user segmentation, and customer journey
Snov.io analysis to identify growth opportunities and inform product and
marketing decisions.
• Developed growth and lifecycle marketing initiatives
across acquisition, activation, retention, and re-engagement-
, partnering with Product, Development, and Design teams to
optimize the customer journey.
• Led CRM and lifecycle marketing initiatives, including email and
push communications, to drive engagement and retention.
• Defined and monitored marketing and retention KPIs, using
analytics and user data to identify optimization opportunities and
reduce churn.

Chief Marketing Officer, Strategist, Chernivtsi, Luzern,
SapientPro New York

Jan 2024 — Jul 2024

• Developed marketing and growth strategies for four key
accounts across Ukraine, Switzerland, New York, and a startup,
aligning initiatives with business objectives and growth targets.
• Led marketing and growth strategy for SDS Management, a
Swiss startup, covering positioning, acquisition strategy, digital
channels, and growth initiatives.
• Led market research and competitive analysis to identify growth
opportunities and inform marketing and business decisions.
• Managed a team of designers and creative resources, overseeing
creative direction, prioritization, and execution across marketing
initiatives.
• Planned and optimized digital marketing campaigns and social
media strategies, leveraging audience insights and performance
data to drive awareness, engagement, and customer acquisition.

Chief Marketing Officer, CLARYFI Varna

Aug 2023 — Dec 2023

• Developed and implemented the marketing strategy for an
online casino startup, defining positioning, target audiences,
acquisition channels, communication strategy, and budgets.
• Scaled website traffic from launch to 1M+ monthly visitors,
driving international growth across Europe, LATAM, Canada, and
the Philippines.
• Increased customer acquisition 3x across international
markets, including Portugal, Czech Republic, Hungary, Romania,
Brazil, Argentina, and Venezuela.
• Led market, competitor, customer journey, and benchmark
analysis to identify growth opportunities and inform strategic
decisions.

• Managed the marketing team and cross-functional initiatives-
, aligning marketing efforts with product development and
business growth.
• Optimized the acquisition mix across Affiliate, SEO, PPC, Direct
Buying, CPA/CPM Networks, Social, Search, and Influencer
channels to improve acquisition efficiency.
• Monitored ROI and marketing KPIs, using performance data to
optimize channel allocation and growth strategy.

Senior Global Marketing Strategist, WhiteBIT Valencia

Aug 2022 — Aug 2023

• Developed and executed global marketing strategies across
9 international markets — Nigeria, Turkey, Georgia, Poland,
Australia, the UK, France, Germany, and Spain — in collaboration
with management and international teams.
• Successfully launched the product in three international
markets — Nigeria, Turkey, and Georgia — adapting the
go-to-market approach to local market dynamics and customer
needs.
• Led qualitative and quantitative market research and
competitive analysis to identify market trends, customer needs,
and growth opportunities.
• Developed and executed digital marketing campaigns across
international markets to drive product awareness, customer
acquisition, adoption, and retention.
• Analyzed campaign performance and customer data to develop
data-driven recommendations and optimize marketing activities.
• Collaborated cross-functionally with Product and other teams
to translate customer insights and market feedback into product
and marketing improvements.

Head of Marketing / Brand Manager , City One Kyiv
Development (previously UDP)
May 2016 — Aug 2022

• Developed and executed marketing and brand strategies
across a diverse portfolio of real estate and lifestyle businesses,
including residential complexes, a ski resort, fitness centers, and
kindergartens.
• Led market analysis, audience research, positioning,
and go-to-market planning to support project launches and
commercial objectives.
• Managed marketing budgets, resource allocation, ROI, and
performance reporting, providing strategic insights to senior
management and stakeholders.
• Led and developed the marketing team, establishing processes,
priorities, and performance standards aligned with business
objectives.
• Partnered with Sales on integrated marketing strategies
focused on lead generation, customer acquisition, and property
sales.
• Oversaw digital marketing and CRM, including websites,
SEO/SEM, social media, and online advertising, optimizing lead
generation and customer engagement.
• Managed large-scale events with up to 4,000 attendees
and developed strategic partnerships and international exhibition
initiatives.

Digital Strategist , HOSHVA Digital & PR Kyiv

May 2015 — Oct 2015

• Developed digital marketing strategies and campaigns for
B2C and B2B clients, covering customer acquisition, conversion,
retention, and lead generation.
• Led market, competitor, and audience research to identify
growth opportunities and inform marketing strategies and
channel selection.
• Led strategic sessions with clients, translating business
objectives into digital strategies, creative briefs, and actionable
marketing plans.
• Developed and optimized media, social media, and email
strategies, using performance data and audience insights to
improve engagement and campaign results.

Account Manager, Enjoy Promo Kyiv

Feb 2015 — May 2015

• Prospected and acquired new clients through cold and warm
outreach, promoting and selling products and services.
• Managed client relationships and ongoing projects, ensuring
effective communication and delivery.
• Conducted client presentations and prepared proposals to
support new business development.

EDUCATION

Masters Degree, International Economics, Kyiv
Taras Shevchenko National University of Kyiv
Sept 2010 — Jun 2016

Master's Degree, Digital Marketing, European Kyiv
University
Sept 2022 — Dec 2023

Master's Degree, Management, WSB Dabrowa Gornicza
University
Sept 2022 — Jul 2024