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Work experience

Director of Strategic Development & Marketing

from 04.2008 to now (17 years 11 months)
Veres Group of Companies, Київ (Сільське господарство, агробізнес)

Key Functions
•Developed corporate and commercial strategies
•Expanded distribution and sales channels
•Managed product portfolio and launched new categories
•Launched multiple brands and export directions
•Led investment and innovation projects
•Conducted market and competitive analysis
Key Achievements:
•Achieved up to 40% market share in sauces, canned food, and grocery categories
•Launched several brands reaching up to 15% share in subsegments
•Initiated ready-to-eat product categories
•Prepared M&A projects exceeding €40M

Deputy General Director for Development and Marketing

from 12.2006 to 04.2008 (1 year 5 months)
Ukrinterproduct Corporation, Lauffer NV (fmcg food production, retail), Донецьк (Харчова промисловість)

Responsibilities:
• Marketing and sales management
• Brand and product category development
• Sales and incentive strategy development
• Development of proprietary retail chains
• Export and foreign economic activity
Achievements:
• Launch of a premium brand and achievement of a 22% market share
• Sales growth in key businesses +14% of plan
• 26% share in the low-price sauce segment
• Launch of sub-brands and achievement of a market share of up to 41%

Director of the Marketing and Development Department of the Company

from 12.2004 to 12.2006 (2 years)
Trading group (LLC "MedTerm", LLC "MIRS") + distribution trade, Одеса (Оптова торгівля, дистрибуція, імпорт, експорт)

Responsibilities:
• Business planning and strategic development
• Brand, sales, and distribution management
• Business restructuring and network development
• Budgeting and media planning
Achievements:
• Sales growth of up to +19% for premium brands
• Advertising budget optimization (-34%)
• Development of new sales channels and growth of +27%

Education

British Open University (OU), London

Business School, marketing and management, Київ
Higher, from 2001 to 2004 (3 years)

The Business School program (OUBS – AMBA, EQUIS, AACSB) consisted of 8 modules.
Specialization: TOP - and crisis management; effective management and promotion of B2B/B2C products; management - distribution, sales, marketing, development, logistics, organizational structure, business processes, budgeting, financial flows; bringing companies, directions, brands to market leaders.
Other areas: Sales performance, a systematic approach to sales management, promotion technologies, the main management tasks for managers, crisis management in the complex of risk management methods, the formation of a leader in business.

Additional education and certificates

More than 30 training programs and courses/Western Europe

from 1996 to 2021 marketing, strategic and operational management, pro

Knowledge and skills

• • Business and market strategy Strategic & operational marketi
• Strategic & operational marketing
• Sales development
• Brand management
• New product and category launch
• Business planning and investment analysis
• Development of export sales
• Turnaround and crisis management
• Team and project management
• Budgeting and financial planning

Language proficiencies

English — above average

Disability

2nd degree.
War invalid. I have the opportunity to move freely around Ukraine and travel abroad on business trips. No restrictions on work!

Additional information

Senior executive with 22+ years of experience in strategic development, marketing, and sales channels in FMCG and distribution. Proven track record in corporate strategy, brand launches, category development, export expansion, and crisis management. Strong background in business planning, portfolio management, and investment projects.
Core Competencies
Business and market strategy
Strategic & operational marketing
Sales channels development
Portfolio and brand management
New product and category launch
Business planning and investment analysis
Export development
Turnaround and crisis management
Team and project management
Budgeting and financial planning