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Work experience

Head of marketing

from 01.2023 to now (1 year 4 months)
WorkTime SaaS, USA, Київ (IT)

•Organizing effective work of the marketing team;
•developing marketing strategy, planning and budgeting;
•digital marketing (Paid Advertising, Social Media, SEO, Affiliate, MSPs, etc.);
•advertising concepts, scripts, headlines and slogans;
•product improving, new growth points

Chief Marketing Officer

from 11.2021 to 01.2023 (1 year 2 months)
Anri-Pharm Group, Київ (Медицина, охорона здоров'я, аптеки)

• Organizing effective work of the marketing department;
• developing marketing strategy, planning and budgeting;
• advertising campaigns;
• digital marketing;
• crisis management in wartime conditions;
• product launch
• participation in international exhibitions

Chief Marketing Officer

from 09.2017 to 10.2021 (4 years 1 month)
LearnProPoker, Limitless Chess, Improve My Chess (eBusiness/SaaS, USA), Киев (IT)

• Marketing strategies, business planning, budgeting, development strategies;
• benchmarking;
• advertising concepts, naming, headlines and slogans;
• digital marketing;
• crisis management;

Chief Marketing Officer

from 07.2014 to 09.2017 (3 years 2 months)
TM Hello Sweetie, Киев (Харчова промисловість)

•Benchmarking;
•creating the brand Hello Sweetie (brand essence, naming, branding, positioning);
•creating the unique commercial offer;
•creating the integrated marketing strategy;
•digital marketing;
•test launch of the product;
•operational management.

General manager

from 04.2009 to 05.2014 (5 years 1 month)
Pyjama Restaurant&Lounge, C.A.F.E. cafe, VinoVero, etc. (The restaurant branch), Kharkiv (Готельно-ресторанний бізнес)

• Creating the restaurant concepts, business planning, budgeting, development strategy of the company;
• running the construction, arranging and decorating interiors;
• development of marketing communications;
• recruiting and organizing effective staff work;
• operative management of the restaurants.

Chief Executive Officer

from 12.2003 to 06.2014 (10 years 6 months)
Paravoz Group Advertising Agency (www.paravoz-group.com), Kiev (Маркетинг, реклама, PR)

• Creating marketing and advertising concepts, positioning;
• regional developing and expanding the field of activity of the company;
• negotiations; working with counterparts;
• producing commercials;
• marketing consulting.

Chief Marketing Officer

from 12.2003 to 11.2005 (1 year 11 months)
Domino Group, luxury clothing (www.dominogroup.ua), Дніпро (Роздрібна торгівля)

• Forming advertising and marketing strategies of the company;
• development of marketing communications;
• running the advertising campaigns;
• creating the concept of the corporate edition and running editorial staff.

Head of Marketing department

from 09.2002 to 12.2003 (1 year 3 months)
Victoria Hotel Center, Донецьк (Готельно-ресторанний бізнес)

• Stimulating sales by means of marketing and advertising campaigns;
• market analysis and research;
• regulating the assortment of services given;
• strategic planning of marketing activity

Education

Donetsk National Technical University

Faculty of Economics and Management, Donetsk
Higher, from 1997 to 2002 (4 years 8 months)

Master's degree in economics. Graduated with honours

Additional education and certificates

Traffic Arbitrage, ArbitrageUp

December 2022-February 2023

Youtube for business

MEDUZA, September-October 2021

SMM-Professional, Damir Khalilov

December 2019-February 2020

PPC Pro, WebPromoExperts

July-August, 2019

Online Business Lab

May, 2019

Instagram Pro, WebPromoExperts

December, 2018

Digital Marketing Strategy, Coursera

June, 2018

SEO-intensive, Seo-akademiya

February, 2016

Social Media Marketing, Damir Khalilov

September, 2013

Master of Management, Ivan Fateev

October, 2012

Products and Technologies, Roberto Grandi

November, 2011

Marketing and Sales: interaction today and tomorrow, Andrei Dligach

March, 2011

Sales: Organizing and Promoting, Arsenal Consulting

March, 2003

Offensive Marketing, Sergey Kuchinsky

November, 2002

F&B Marketing, Thomas Himmins Schmitt

September, 2002

Knowledge and skills

Language proficiencies

• English — fluent
• French — beginner

Additional information

QUALIFICATIONS
•Operational project management, crisis management;
•forming marketing and advertising strategies of a company;
•digital marketing (Affiliate, Google Ads, YouTube Ads, Facebook Ads, MGID, TikTok Ads, Funnels, Chat bots, Messengers, Email-marketing, Alternative traffic sources);
•strategic planning based on analysis and forecasting according to the activity of a company and the situation in the market; marketing planning, budgeting;
•developing new product/field from scratch (including technological process) and market promoting; launching new projects, increasing sales;
•running the market research: market analysis, general situation at the market, production factors, promotion, competition, consumers, prospective development options
•brand development and brand promotion; positioning
•advertising concepts. Scripts for commercials. Titles and slogans;
•organizing the work of marketing and advertising departments; production management
•optimizing the work of a company: structure, functions, rewarding plans, staff motivation, corporate culture, analysis of the work done;
•PC expert user (MS office, internet, graphics);
•fluent English, Russian and Ukrainian, basic knowledge of French.


HOBBIES
Advertising concepts, branding, design, photography, intellectual cinema, reading.

OTHER
Driver’s License (Category B)