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Media buyer, PPC Specialist
- City of residence:
- Kyiv
- Ready to work:
- Remote
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VITALII DOSKOCH
MEDIA BUYER
[open contact info ](look above in the "contact info" section) | [open contact info ](look above in the "contact info" section) | tg: vaalgad
SUMMARY
Performance-driven Media Buyer with 10+ years of experience creating and scaling profitable ad campaigns across EU,
US and AU markets. Skilled in paid traffic strategy, creative testing and funnel optimization to consistently deliver strong
ROI. Experienced in AI-powered marketing automation, workflow building and custom tool development. Detail-oriented,
adaptable and results-focused.
PROFESSIONAL EXPERIENCE
Media Buyer, Undisclosed Company (NDA) Nov 2025 – Present
• Launch and manage Facebook Ads campaigns for gambling vertical.
• Test creatives and ad copies to identify top-performing variations.
• Optimize campaigns daily to improve ROI and reduce CPA.
• Analyze performance metrics and scale winning campaigns.
Media Buyer, UnlimClicks Jun 2025 – Nov 2025
• Plan, launch, and manage Facebook Ads campaigns for sweepstakes offers.
• Conduct audience research and segmentation to maximize campaign performance.
• Create and test multiple ad creatives and copies to identify top-performing variations.
• Optimize campaigns daily to improve ROI and reduce CPA.
• Monitor performance metrics and adjust targeting, bids, and budgets as needed.
• Ensure compliance with Facebook Ads policies to maintain account health.
Media Buyer, SearchSkills Jul 2024 – Dec 2024
• Created and managed advertising campaigns in Meta platforms, achieving consistent positive ROI.
• Selected and tested target audiences, improving conversion rates through precise targeting.
• Conducted A/B tests of creatives, audiences, and GEO targeting to optimize performance.
• Designed and implemented static and dynamic creatives for various campaigns.
• Worked with tracking tools and analytics systems to refine strategies.
Media Buyer, Freelancer Jan 2020 – Jun 2024
• Researched products and partnerships, driving profitable campaigns in multiple verticals.
• Managed ad campaigns across various platforms, consistently maintaining positive ROI.
• Conducted A/B tests for creatives and landing pages, improving conversion rates.
• Built AI-powered marketing automation workflows to streamline campaign operations.
• Developed custom landing pages and multi-step conversion funnels.
• Implemented traffic filtering and cloaking systems for campaign optimization.
• Managed affiliate campaigns across gambling, health and digital product verticals.
Media Buyer, OfferWall Jul 2017 – Jul 2019
• Planned and managed ad campaigns in the gambling and binary options verticals.
• Developed creatives and tested various ad formats to maximize engagement.
• Optimized campaigns to achieve ROI targets while controlling CPL and CPA.
• Conducted competitor research and market analysis to improve targeting.
• Ensured compliance with advertising regulations in high-risk verticals.
Head of Marketing Department, SORP.AE Jul 2016 – Jul 2017
• Led the marketing department, optimizing workflows and team performance.
• Expanded traffic sources and improved cost efficiency, reducing CPL.
• Achieved and exceeded KPI targets through data-driven strategies.
Freelancer — PPC Specialist Apr 2015 – Jun 2016
• Set up and optimized Google Ads and Facebook Ads campaigns to maximize ROI.
• Built keyword lists and negative keyword sets, improving targeting precision.
• Managed bids and budgets to improve cost efficiency.
• Created compelling ad copy and headlines, enhancing click-through rates.
• Conducted A/B testing and audience optimization for better results.
PPC Specialist, SeoProfy Jun 2012 – Aug 2015
• Built keyword lists and implemented negative keywords to improve relevance.
• Managed bids and budgets, ensuring optimal ad spend efficiency.
• Enhanced campaign performance using Google Analytics reports.
• Created engaging ad copy and headlines to improve CTR.
• Conducted campaign performance analysis for continuous improvement.
HARD SKILLS
• Campaign Strategy & Planning • Conversion Rate Optimization (CRO)
• A/B Testing & Optimization • Marketing Funnel Optimization
• Budget Management & ROI Growth • AI Marketing Automation
• Audience Targeting & Segmentation • Traffic Filtering & Cloaking Systems
• Data Analysis & Performance Tracking • Google Ads & Google Analytics
• Landing Page Development (HTML/CSS)
• Affiliate Marketing & Funnel Management
SOFT SKILLS
• Problem-Solving & Decision Making • Communication Skills
• Collaboration & Teamwork • Creative Thinking
• Adaptability & Stress Resistance • Goal-Oriented
• Attention to Detail
EDUCATION
Kyiv University of Tourism, Economics and Law 2006 – 2010
• Bachelor's Degree in International Economic Relations / Translator
ADDITIONAL INFORMATION
• Languages: Ukrainian, English
• Certifications: Google Ads Certification, Google Analytics Certification (Google), HTML Course Graduate
MEDIA BUYER
[
SUMMARY
Performance-driven Media Buyer with 10+ years of experience creating and scaling profitable ad campaigns across EU,
US and AU markets. Skilled in paid traffic strategy, creative testing and funnel optimization to consistently deliver strong
ROI. Experienced in AI-powered marketing automation, workflow building and custom tool development. Detail-oriented,
adaptable and results-focused.
PROFESSIONAL EXPERIENCE
Media Buyer, Undisclosed Company (NDA) Nov 2025 – Present
• Launch and manage Facebook Ads campaigns for gambling vertical.
• Test creatives and ad copies to identify top-performing variations.
• Optimize campaigns daily to improve ROI and reduce CPA.
• Analyze performance metrics and scale winning campaigns.
Media Buyer, UnlimClicks Jun 2025 – Nov 2025
• Plan, launch, and manage Facebook Ads campaigns for sweepstakes offers.
• Conduct audience research and segmentation to maximize campaign performance.
• Create and test multiple ad creatives and copies to identify top-performing variations.
• Optimize campaigns daily to improve ROI and reduce CPA.
• Monitor performance metrics and adjust targeting, bids, and budgets as needed.
• Ensure compliance with Facebook Ads policies to maintain account health.
Media Buyer, SearchSkills Jul 2024 – Dec 2024
• Created and managed advertising campaigns in Meta platforms, achieving consistent positive ROI.
• Selected and tested target audiences, improving conversion rates through precise targeting.
• Conducted A/B tests of creatives, audiences, and GEO targeting to optimize performance.
• Designed and implemented static and dynamic creatives for various campaigns.
• Worked with tracking tools and analytics systems to refine strategies.
Media Buyer, Freelancer Jan 2020 – Jun 2024
• Researched products and partnerships, driving profitable campaigns in multiple verticals.
• Managed ad campaigns across various platforms, consistently maintaining positive ROI.
• Conducted A/B tests for creatives and landing pages, improving conversion rates.
• Built AI-powered marketing automation workflows to streamline campaign operations.
• Developed custom landing pages and multi-step conversion funnels.
• Implemented traffic filtering and cloaking systems for campaign optimization.
• Managed affiliate campaigns across gambling, health and digital product verticals.
Media Buyer, OfferWall Jul 2017 – Jul 2019
• Planned and managed ad campaigns in the gambling and binary options verticals.
• Developed creatives and tested various ad formats to maximize engagement.
• Optimized campaigns to achieve ROI targets while controlling CPL and CPA.
• Conducted competitor research and market analysis to improve targeting.
• Ensured compliance with advertising regulations in high-risk verticals.
Head of Marketing Department, SORP.AE Jul 2016 – Jul 2017
• Led the marketing department, optimizing workflows and team performance.
• Expanded traffic sources and improved cost efficiency, reducing CPL.
• Achieved and exceeded KPI targets through data-driven strategies.
Freelancer — PPC Specialist Apr 2015 – Jun 2016
• Set up and optimized Google Ads and Facebook Ads campaigns to maximize ROI.
• Built keyword lists and negative keyword sets, improving targeting precision.
• Managed bids and budgets to improve cost efficiency.
• Created compelling ad copy and headlines, enhancing click-through rates.
• Conducted A/B testing and audience optimization for better results.
PPC Specialist, SeoProfy Jun 2012 – Aug 2015
• Built keyword lists and implemented negative keywords to improve relevance.
• Managed bids and budgets, ensuring optimal ad spend efficiency.
• Enhanced campaign performance using Google Analytics reports.
• Created engaging ad copy and headlines to improve CTR.
• Conducted campaign performance analysis for continuous improvement.
HARD SKILLS
• Campaign Strategy & Planning • Conversion Rate Optimization (CRO)
• A/B Testing & Optimization • Marketing Funnel Optimization
• Budget Management & ROI Growth • AI Marketing Automation
• Audience Targeting & Segmentation • Traffic Filtering & Cloaking Systems
• Data Analysis & Performance Tracking • Google Ads & Google Analytics
• Landing Page Development (HTML/CSS)
• Affiliate Marketing & Funnel Management
SOFT SKILLS
• Problem-Solving & Decision Making • Communication Skills
• Collaboration & Teamwork • Creative Thinking
• Adaptability & Stress Resistance • Goal-Oriented
• Attention to Detail
EDUCATION
Kyiv University of Tourism, Economics and Law 2006 – 2010
• Bachelor's Degree in International Economic Relations / Translator
ADDITIONAL INFORMATION
• Languages: Ukrainian, English
• Certifications: Google Ads Certification, Google Analytics Certification (Google), HTML Course Graduate
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The candidate's resume is posted at https://www.work.ua/resumes/11927050/