Антоніна

Antonina Potapova
Tel.: [open contact info](look above in the "contact info" section)
E-mail: [open contact info](look above in the "contact info" section)
Business & Marketing Director
Supply Chain Management | Business development | Consulting
Business developer equipped with a Master’s degree in Marketing, able to leverage extensive professional experience that includes strategic planning, strong analytical skills, high results orientation and self-motivation.
WORK EXPERIENCE
06/09/2020-2023 SALES & CUSTOMER SERVICE MANAGER, Black Owl, Steel Doors New Yorker
2019 - 06/09/2020BUSINESS CONSULTANT, Denmark
Freelance
Served a variety of businesses within Supply Chain Management, Operations Management and New Business Development with sourcing new suppliers and partners. Both of strategic, tactical and operational character.
2010 – 2016PANDORA, Ukraine
Country Manager
Tasks and responsibilities:
• Launched and developed Pandora business, as a part of a team.
• Prepared and implemented Brand strategy, Supply Chain, procurement, sales, pricing and strategic Marketing planning.
• Organized, consulted and negotiated multiple projects and work-streams.
Achievements:
• Opened 35 Pandora Concept stores with annual budget $15 million and 300 employees.
• Was awarded as “Best Manager”, holding MTI LLC.
• Reached 40% annual growth of LFI during 2013-2016.
2009 – 2010PUBLICIS GROUPE HERTA, Ukraine
Business Develoment Director
• Led a cross-functional advertising agency team to develop, coordinate and support existing international and local clients.
• Planned and controlled the budget and operations of the agency business.
• Developed and implemented strategic action plan (for hard crises period) and identified various new business opportunities.
2008 – 2009MITSUBISHI, ACURA, Ukraine
Commercial Director
• Supervised and consulted heads of departments about product development and market opportunities.
• Partnered with sales’ leaders to ensure content development, supported their strategic direction and provided capacity forecast and analytical support.
• Worked closely with the Sakes team, Journalists and Board of Directors to help them reach their financial goals.
• Prepared Standard Operating Procedures in Marketing and Sales to ensure deadlines and budgets.
• Built a strong Marketing team.
1997 – 2006VOKSWAGEN, Ukraine
Marketing and Start-Up Manager
• Developed a new business strategy for a new VW dealer.
• Built distributor operations and Supply Chain Process for a new Chinese cars’ project.
• Organized clients’ feedback and implemented the system of periodical evaluation of clients’ satisfaction.
• Developed system of collecting and processing Marketing data and monitored Marketing effectiveness.
EDUCATION
2006 – 2007Certificate of NIMA Marketing Management (B. EQF 6), Netherlands Institute of Marketing
2004 – 2006Authorized coach and trainer, International Erickson College
1991 - 1996MSc in Economical International Business Management/Marketing, Kiev National Aviation University
PERSONAL DEVELOPMENT
2016 – 2020Danish language: Dansk PD3, FVU-læsning, Matematik, CLAVIS & KØBENHAVN Sprog center
SKILLS
▪ IT skills, advanced level
• SAP, experienced
• ERP, experienced
• CRM, experienced
• Google Analytics, experienced
• Mailchimp, experienced
LANGUAGES
Russian (native), English (proficient), Danish (proficient)
ADDITIONAL INFORMATION
Driving license B
INTERESTS
Aromatherapy and phytotherapy literature, Art documentaries, Classical music, Archaeology, Sports: snowboarding, badminton, tennis, Travelling, Photography, Psychology, baking