Юлія

Yuliia Kovalchuk
Phone: [open contact info](look above in the "contact info" section) / [open contact info](look above in the "contact info" section) | Email: [open contact info](look above in the "contact info" section)

Professional Summary
My name is Yuliia, 21, currently a master's student in communications and journalism. I am a
dedicated specialist in strategic communications with a strong focus on social media, PR and
copywriting. I am experienced in social campaigns, developing brand tone of voice and managing
multiple tasks. Highly skilled in keyword research and currently developing my expertise in Google
Ads and performance tracking.

Employment History
SMM Specialist — NGO Uniia
Oct 2024
• Launched the social media campaign for the NGO.
• Created the publication style and developed the tone of voice of the brand.
• Managed the tasks, content plan, and development strategy.
• Organized social media campaigns for event popularization.

PR Manager — ESN Lund
Sep 2024

• Developed and implemented successful public relations campaigns to popularize the activity of the
organization.
• Created content plans to manage and organize the activity on social media.

Copywriter — Livepage
Jul 2025 – Mar 2026

• Created various texts for a wide range of clients of the company.
• Focused primarily on implementing products on websites to popularize client brands.
• Adjusted the tone of voice and style to fit individual client requirements.

Education
Bachelor in International Communications
Kyiv Taras Shevchenko University (IIR), Kyiv | Sept 2021 – Jun 2025
• Predominantly media and communication courses.
• Analysis technologies, basics of statistics, advertising.

Exchange Semester
Lund University, Lund | Aug 2024 – Jan 2025
• Specialization in Media and Communication Studies.

• Additional courses in communication technologies, PR, and marketing/advertising.

MA in Journalism and Communication Studies
Vienna University, Vienna | Oct 2025
• Program specializes in preparing specialists in the field of media and communications.
• Major focus on advertising, marketing, and communication strategy.
• Combination of theoretical material with real-life practical cases, often showcased by experienced
invited specialists.

Certifications & Courses
Online Course in Google Ads
May 2026 – Jun 2026

• Mastered how to find and select specific words/phrases people type into Google, controlling keyword
match types.
• Learnt to write compelling headlines, descriptions, and CTAs structured for effective campaign
building.
• Developed an understanding of the Ad Rank Formula, analyzing bid assets, quality thresholds, and
real-time user context.
• Practiced skills by analyzing real-world cases to see application in professional settings.

Skills & Languages

Professional Skills Languages
• Social Media Strategy • Ukrainian (Native)
• Pay-Per-Click (PPC) Basics • English (Fluent)
• Performance Tracking • German (Advanced)
• Ad Copywriting • Polish (Intermediate)
• Keyword Research • Swedish (Conversational)
• Content Creation
• Performance Metrics