Contact information

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Work experience

Managing Partner

from 02.2022 to now (4 years 5 months)
Bronx, Fitness Group (Краса, фітнес, спорт)

Chief Marketing Officer

from 06.2020 to now (6 years)
Дубок, меблева компанія, Дистанційно (Роздрібна торгівля)

Brand development: crafted marketing strategies for two brands in the retail furniture niche.

• Consumer and market analysis: adjusted assortment policies based on research.
• Developed strategic and tactical plans for the Marketing Department.
• Built and managed a 12-person marketing team across brand awareness, e-commerce marketing, and showroom network promotion.
• Established processes and systematized departmental workflows.
• Executed high-level category management and structured assortment governance.

Key Achievements:

• Expanded the retail network from 5 to 38 locations.
• Elevated the brand to the #1 recognized position in the pure furniture retail segment.
• Conducted in-depth consumer research and implemented a communication strategy from 2022 to 2024.
• Implemented processes from scratch: PR and communications, PPC, SMM, new location openings, digitalization of showroom promotion, and AI integration, assortment governance.
• Improved marketing budget efficiency and reduced its share of the company's turnover.

Marketing Consultant

from 10.2018 to 11.2022 (4 years 2 months)
Freelance, Дистанційно (IT)

• Helped IT startups and service companies organize and systematize their marketing activities.
• Launched five IT projects, including:
prospectors.io
dapplica.io
darkcountry.io

• Organized marketing team operations and product marketing development.
• Systematized and implemented lean communication strategies.
• Set up analytics, reporting systems, and AARRR funnel frameworks.
• Managed community engagement and drove hypothesis generation for product and marketing initiatives.

Head of marketing

from 08.2017 to 10.2018 (1 year 3 months)
Ярич, кондитерська фабрика, Львів (Харчова промисловість)

• Managed the Yarych and Rozalini brands.
• Developed, prepared, and launched new products for the Ukrainian and international markets.
• Organized and participated in international trade shows in the UAE, Germany, Singapore, China, and the Netherlands.
• Systematized departmental workflows and strategic marketing plans.
• Planned and executed digital and media campaigns.
• Conducted and analyzed marketing research.

Head of marketing

from 12.2014 to 03.2017 (2 years 4 months)
Ензим, ДП, Київ (Хімічна промисловість, фармацевтика)

Marketing manager

from 05.2013 to 12.2014 (1 year 8 months)
Vega Telecom, Київ (Телекомунікації, зв'язок)

Trade Marketing Specialist

from 12.2011 to 04.2013 (1 year 5 months)
lifecell, Київ (Телекомунікації, зв'язок)

Education

Kyiv National Economic University named after Vadym Hetman

Marketing, Київ
Higher, from 2007 to 2011 (4 years)

Knowledge and skills

• Vibecoding
• Управління командою
• Performance marketing
• Стратегічний маркетинг
• PPC

Language proficiencies

• English — above average
• Ukrainian — fluent

Additional information

A T-shaped specialist with foundational knowledge across a broad spectrum of business management areas and deep expertise in process development and strategic marketing.

I combine strategic vision with practical skill. As a team player, I adapt quickly to change, from long-term planning to launching marketing campaigns and optimizing analytics.

Applying an analytical approach, I transform complex data into clear recommendations and eliminate the superfluous. I draw ideas from books, media, and industry experts to stay current with trends.

I believe in focus and systematization: formalizing and implementing sustainable processes, from global strategic directions to weekly task audits and daily KPI monitoring.

I’m responsible and straightforward: I’m unafraid to take on major challenges but know when to delegate. My style centers on clear goals, transparent processes, and high productivity in dynamic environments.

I am a person of action and movement, both at work and beyond. A practicing hybrid athlete, I actively engage in CrossFit and marathons. I regularly practice cold-water immersion and monitor my nutrition and recovery. I love all sports activities and organize runs, tournaments, and mountain hikes.

My key traits include responsibility, directness, and empathy. I often take on more than seems possible, but I understand clearly when to delegate or rest. I’m inspired by a systematic approach: in personal life as in work, I plan my training, rest, and reading to avoid burnout.