Давид

DAVYD VYHOVSKYI
Kyiv, Ukraine | [open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section) | LinkedIn
SUMMARY
Product Analyst with hands-on experience in SQL, Power BI, Excel, customer segmentation, retention
analysis, and loyalty product optimization. During my Product Analyst at YASNO, I worked with large
customer datasets, performed data extraction and cleansing using SQL, built KPI dashboards, and analyzed
loyalty program mechanics. Experienced in translating data into actionable business recommendations and
collaborating with cross-functional teams. Strong background in customer behavior and marketing
analytics, with a focus on product growth, retention, and LTV.
WORK EXPERIENCE

YASNO (D.Solutions; DTEK Group) | Product Analyst (Junior) Dec 2025-Mar 2026
UNIT City, Kyiv

Processed large datasets in a corporate CRM system and Excel (Pivot Tables). Developed dashboards
in Excel to track KPIs and utilized Power BI for data visualization. Applied HTML for CRM formatting.
Segmented and managed customer databases using SQL, performing in-depth qualification and data
cleansing. Subdivided the audience into active and passive pools for further targeted marketing
activities.
Managed the YASNOLOV Loyalty Program system. Integrated new offers and implemented measures
to visually enhance the display of offers on the website (used A/B testing). Oversaw and managed the
mechanics of offer delivery within the loyalty program.
Presented initiatives to improve the loyalty program to top-management. Collaborated directly with
cross-functional teams of marketers and analysts

NDA Web3 | SMM at X (Twitter) Oct 2024 – Dec 2025
Remote work

Formulated SMM strategy and structured content plan by analyzing user engagement metrics and
platform algorithms to directly support business goals and user acquisition.
Crafted targeted text and coordinated visual content creation for a Web3 audience, conducting A/B
testing on messaging formats and evaluating conversion funnels to maximize interaction rates and
audience retention.
EDUCATION

Vadym Hetman’s Kyiv National Economic University
Bachelor of Marketing, Year 2026
GPA: 4.35, Relevant Courses: Marketing, Web Analytics, Marketing Business Analytics, Consumer
Behavior, Marketing Planning, Marketing Communications.

TECHNICAL SKILLS ADDITIONAL SKILLS
Data Analysis & Querying: SQL (Data Extraction, JOINs, Analytical thinking & high attention to detail
GROUP BY, Aggregations), Data Analytics, Statistics. Reporting accuracy & accountability
Strong communication & presentation
BI & Data Visualization: Power BI, Microsoft Excel (Pivot
abilities
Tables, Dashboards), Looker Studio, Google Sheets.
Organizational & team collaboration skills
Product Analytics: A/B Testing, Cohort Analysis, Product Goal-oriented & stress-resistant
Metrics, User Behavior, Funnels, Retention, LTV. Quick learner & effective team player
Web & Marketing Analytics: Google Analytics (GA4), Google Creative thinking & copywriting
Ads, Meta Ads, CRM.
Tools: Microsoft Office Suite, Google Workspace, basic HTML.