Давид

DAVYD VYHOVSKYI
Kyiv, Ukraine | [open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section) | LinkedIn
SUMMARY
Marketing Specialist focusing on Loyalty and Retention, with hands-on experience in customer
segmentation, behavioral analytics, and loyalty program optimization. Proficient in leveraging SQL, Excel,
and Power BI to extract customer insights, segment active and passive audiences, and develop actionable
recommendations for engagement strategies. Adept at bridging marketing strategy and analytics to
improve the customer lifecycle, execute A/B tests, and support retention-focused business objectives.
WORK EXPERIENCE

YASNO (D.Solutions; DTEK Group) | Product Analyst (internship) Dec 2025-Mar 2026
UNIT City, Kyiv

Processed large datasets and developed KPI dashboards using Excel (Pivot Tables) and Power BI to
track customer behavior, evaluate the effectiveness of loyalty offers, and monitor key engagement
metrics.
Segmented and managed customer databases using SQL for data extraction, in-depth qualification,
and data cleansing. Subdivided the audience into active and passive pools to support targeted
marketing activities and lifecycle campaigns.
Managed the YASNOLOV Loyalty Program system. Integrated new offers and implemented measures
to visually enhance the display of offers on the website (used A/B testing). Oversaw the mechanics of
offer delivery within the loyalty program via the corporate CRM system, applying HTML for CRM
formatting.
Developed actionable recommendations for loyalty program improvements based on quantitative data
analysis. Presented strategic initiatives to top management and collaborated directly with cross-
functional teams of marketers and analysts.

NDA Web3 | SMM at X (Twitter) Oct 2024 – Dec 2025
Remote work

Formulated SMM strategy and structured content plan by analyzing user engagement metrics and
platform algorithms to directly support business goals and user acquisition.
Crafted targeted text and coordinated visual content creation for a Web3 audience, conducting A/B
testing on messaging formats and evaluating conversion funnels to maximize interaction rates and
audience retention.
EDUCATION

Vadym Hetman’s Kyiv National Economic University
Bachelor of Marketing, Year 2026
GPA: 4.35, Relevant Courses: Marketing, Web Analytics, Marketing Business Analytics, Consumer
Behavior, Marketing Planning, Marketing Communications.

TECHNICAL SKILLS ADDITIONAL SKILLS
Loyalty & Target Competencies: Retention Marketing, Loyalty Analytical thinking & high attention to detail
Programs, Customer Engagement, Customer Lifecycle, Reporting accuracy & accountability
Customer Segmentation, Customer Experience. Strong communication & presentation
Data Analysis & Querying: SQL, Data Cleansing, abilities
Segmentation Analysis, KPI Analysis. Organizational & team collaboration skills
BI & Data Visualization: Power BI, Microsoft Excel (Pivot Goal-oriented & stress-resistant
Tables, Dashboards), Looker Studio, Google Sheets. Quick learner & effective team player
Product & Marketing Analytics: A/B Testing, Cohort Analysis, Creative thinking & copywriting
Funnels, User Behavior, Google Analytics (GA4), CRM Systems.
Tools: Microsoft Office Suite, Google Workspace, basic HTML