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Work experience

Product-менеджер

from 08.2020 to now (5 years 6 months)
CoStudy OU, Дистанційно (IT)

Core responsibilities
- Lead a team of 2 designers, implementing agile sprint planning and conducting regular one-on-one meetings to ensure balanced workloads and professional development
- Established rigorous review processes ensuring all deliverables meet stakeholder requirements, adhere to UX heuristics and usability standards, and maintain visual and functional consistency across multiple products and websites
- Bridge design, development, and business teams to align product vision with technical execution and business objectives
- Initiated and launched monetized YouTube channels leveraging existing content through fully automated production workflows. Channels now generate sufficient revenue to completely cover the content manager's salary, creating a zero-net-cost content distribution channel with minimal ongoing employee involvement
- Architected logic and UX wireframes for an AI-based website builder that enables rapid deployment with minimal resource investment. Launched 100+ high-converting websites throughout 2025 with a lean team of just 3 editors, reducing dependency on writers and developers while expanding market reach
- Developed comprehensive logic and UX wireframes for a dedicated podcast website, increasing brand presence across multiple podcast platforms and diversifying content distribution channels
- Identified critical gaps in internal communication, documentation practices, and redundant service subscriptions. Designed and implemented the streamlined project tracking and documentation system, ensuring institutional knowledge preservation and operational continuity
- Consolidated multiple overlapping services with duplicate functionality, saving the company $5,000+ in 2025 while improving workflow efficiency
- Created robust documentation frameworks that protect against knowledge loss during employee transitions and enable seamless team scaling.

Owner

from 01.2020 to now (6 years)
MaSandraGifts, Дистанційно (Роздрібна торгівля)

Built a thriving e-commerce business, transforming a personal hobby into a profitable digital shop with a loyal international customer base and sustainable passive income stream.
Key achievements:
- Identified market opportunity during the pandemic and monetized my cross-stitch design hobby, launching MaSandraGifts on Etsy and rapidly building customer base through quality products and exceptional service.
- Earned 1,000+ five-star reviews from satisfied customers, establishing a
strong brand reputation and trust in a competitive marketplace.
Core competencies:
- I create original cross-stitch pattern designs that resonate with diverse
customer segments and drive repeat purchases.
- Manage end-to-end Etsy shop operations, including product listings, SEO optimization, customer service, order fulfillment, and inventory management.
- Leverage Etsy's platform algorithms and marketplace best practices to drive organic traffic and maintain high conversion rates.
- Built a loyal customer base through quality products, clear communication,
and reliable service delivery.

Business Development Manager

from 01.2018 to 08.2020 (2 years 8 months)
CoStudy OU, Дистанційно (IT)

- Conceptualized and launched IvyPanda from the ground up, building a globally-recognized educational platform that serves students worldwide.
- Developed the complete business strategy, brand identity, service architecture, and growth channels that generated sustainable revenue streams with minimal capital investment.

Foundational strategy:
- Defined IvyPanda's brand name, market positioning, and core service offering, establishing the platform's unique value proposition in the competitive edtech market
- Designed a comprehensive service portfolio and the go-to-market strategy that positioned IvyPanda as a trusted educational resource for students globally

My Growth Initiatives:
- Initiated and implemented a strategic content repurposing initiative, transforming thousands of existing written materials into a free database that generates nearly 50% of all customer orders. This zero-acquisition-cost channel dramatically improved organic traffic, strengthened Google search rankings, and created a sustainable lead generation engine
- Identified low-competition opportunities and personally developed logic and low-poly UX wireframes for free online writing tools. Oversaw design and development execution, creating a tool suite that drives 20% of platform orders while establishing IvyPanda as a comprehensive student resource
- Successfully replicated proven growth strategies across multiple company websites in 2020, demonstrating model scalability and multiplying revenue impact across the organization's portfolio
- Designed, planned, and implemented comprehensive email marketing campaigns that maintained high retention rates among existing customers, maximizing customer lifetime value

Managing Editor

from 08.2017 to 01.2018 (6 months)
CoStudy OU, Дистанційно (IT)

- Led content strategy and editorial operations across the company's websites, building and managing a high-performing editorial team while personally contributing to content creation and achieving exceptional organic search visibility.

Key achievements:
- Delivered consistent top 1-5 Google search rankings for published articles through strategic content optimization, keyword research, and quality-focused editorial standards.

Core responsibilities:
- Created comprehensive content guidelines and editorial standards that ensured brand consistency, SEO optimization, and reader engagement across all published materials.
- Developed and executed data-driven content calendars aligned with SEO
opportunities, audience needs, and business objectives.
- Authored high-performing articles demonstrating editorial excellence and establishing quality benchmarks for the team.
- Managed a team of 3 writers, providing onboarding, mentorship, quality assurance, and performance feedback to maintain editorial standards.
- Implemented content review processes, ensuring accuracy, SEO optimization, and alignment with brand voice before publication.
- Oversaw workload distribution, deadline adherence, and payroll administration, maintaining consistent content delivery schedules.
- Monitored content metrics and search performance, providing data-driven feedback to writers for continuous improvement.

CEO

from 02.2016 to 07.2017 (1 year 6 months)
Studymir, Запоріжжя (Освіта, наука)

Led the strategic development and launch of an innovative education agency platform designed to connect international students with top-tier educational institutions overseas, managing cross-functional teams and building institutional partnerships from ground zero.
Key Achievements:
- Directed the complete development cycle of the Studymir platform, overseeing both software engineering and content creation teams to deliver a comprehensive student recruitment solution.
- Established relationships with and secured participation from premium educational institutions, building a curated network of high-quality academic partners for the platform.
- Led multidisciplinary teams across technology, design, content, and business development, ensuring alignment between technical capabilities and business objectives.
Core responsibilities:
- Defined product vision for the international student recruitment platform.
- Managed vendor relationships and coordinated development workflows between technical and content teams.
- Conducted outreach and negotiations with educational institutions to onboard them as platform partners.
- Oversaw content strategy to ensure platform appeal across diverse international markets.

Director of Personnel and Prospective Development

from 07.2010 to 02.2017 (6 years 8 months)
Zaporizhzhya Institute of Economics and Information Technologies, Запоріжжя (Освіта, наука)

Led multi-site HR operations and strategic institutional development for a major educational institution, managing personnel departments across 4 locations (head office and branches in Melitopol, Kryvyi Rig, and Kerch) while driving academic expansion and regulatory excellence.

Key Achievements:
- Initiated and managed the institution's first-ever Level IV accreditation.
- Secured International Education Society (London) certification, establishing the institution's global credibility and opening opportunities for international partnerships.
- Initiated and successfully licensed 3 new strategic specializations (Tourism, Software Engineering, Computer Engineering), diversifying academic offerings and responding to labor market demands.

Government Relations & Research Management:
- Managed institutional participation in government tenders for scientific
research projects focused on the Tax Code of Ukraine development and
implementation.
- Ensured full compliance with tender documentation requirements and
research deliverable standards across all government contracts.
- Organized and facilitated national conferences with key government bodies, including the Ministry of Finance of Ukraine, the Academy of Financial Management, the National Institute for Demographic Research.

Regulatory & Academic Operations:
- Directed comprehensive licensing and accreditation processes for new and existing academic programs, coordinating documentation preparation, faculty development, and regulatory submissions to the Ministry of Education and Science of Ukraine.
- Established standardized workflows for multi-site HR operations, ensuring consistency and compliance across all branch locations.

Education

Zaporizhzhya Institute of economics and IT

Economics, Запоріжжя
Higher, from 2003 to 2009 (6 years)

Additional education and certificates

Beetroot Academy, Professional certificate in UI/UX design

2022, 4 month
Certificate

Knowledge and skills

• MS Office
• Adobe Photoshop
• MS Access
• HTML
• CSS
• WordPress
• CorelDRAW
• Уміння аналізувати
• Управлінські навички
• Організованість
• Управління ІТ-проєктами
• UX-дизайн
• UX-дослідження
• Project coordination
• IT project management
• Project management (production)

Language proficiencies

• English — above average
• Ukrainian — fluent

Additional information

I expect appreciation for creative, resource-efficient solutions, as well as openness to unconventional approaches that deliver results.
I would want to see the flexible working arrangements that respect personal time and absolutely won't tolerate toxic environments from colleagues.