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Product manager
- Considering positions:
- Product manager, Business analyst, Project-менеджер
- City of residence:
- Kyiv
- Ready to work:
- Remote
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MARIIA SHULIAK
Product Manager | Product Owner | Digital Product Manager
Kyiv, Ukraine | [open contact info ](look above in the "contact info" section) | [open contact info ](look above in the "contact info" section) | LinkedIn
PROFESSIONAL SUMMARY
Product Manager and Business Analyst with a technical background in digital product development, product
discovery, product strategy, business process automation, CRM/ERP systems, system integrations, and
e-commerce.
Experienced in managing the end-to-end product lifecycle from discovery, business requirements, product
requirements and roadmap planning through development, rollout, adoption, product analytics and continuous
improvement. Strong at translating business problems and user needs into actionable product requirements and
coordinating delivery between business stakeholders and engineering teams.
Ex-Web Developer and Master of Computer Science with hands-on experience working across web products,
CRM/ERP platforms, third-party integrations and cross-functional teams. Data-driven approach using GA4, Microsoft
Clarity, Looker Studio, CRM analytics, A/B testing, conversion rate optimization, RICE and WSJF prioritization.
CORE SKILLS
Product Management
Product Strategy and Product Vision · Product Discovery · Product Lifecycle Management · Product Roadmap Development
· Product Backlog Management · Backlog Prioritization · MVP Definition and Validation · Product Requirements · User and
Market Research · Hypothesis Validation · Product Analytics · Conversion Rate Optimization · A/B Testing · Continuous
Product Improvement
Business Analysis
Requirements Gathering and Analysis · Business Requirements · Functional Requirements · Non-Functional Requirements ·
PRD · User Stories · Use Cases · Acceptance Criteria · Business Process Analysis · Business Process Optimization · Workflow
Design · Business Logic · Data Flows · Integration Requirements
Delivery and Collaboration
Cross-Functional Team Coordination · Stakeholder Management · Product Delivery · Agile · Scrum · Kanban · Change
Management · Risk Management · Release and Rollout Coordination
Technology and Systems
CRM · ERP · System Integrations · Web Applications · E-commerce · API / Data Exchange · Process Automation · CRM/ERP
Workflow Optimization
PROFESSIONAL EXPERIENCE
Product Manager / Business Analyst
Automotive Holding | 07/2025 – 04/2026
• Identified a major e-commerce conversion funnel issue where only 9.27% of visitors reached checkout; analyzed
user behavior through GA4 and Microsoft Clarity and translated findings into a prioritized optimization backlog for
development and design.
• Scaled a PeopleForce-to-web integration across 23+ company websites, centralizing recruitment data and
eliminating recurring manual duplicate posting work across the holding.
• Designed a used-car subscription product from concept to launch-ready specification, including business
requirements, subscription logic, CRM data model, filtering rules and Infobip notification flows; the business
subsequently deprioritized the launch.
• Redesigned the Nova Poshta cash-on-delivery (COD) process after a change in the 1C ERP integration disrupted the
existing payment flow, restoring the business-critical order-processing workflow and reducing operational delays.
• Automated 3 CRM/ERP workflows covering subscriptions, lead forms and catalog filters, reducing manual data-entry
work by up to 8 hours per week across Creatio, Oracle, 1C and Dolibarr.
• Led rollout and adoption of new digital workflows through stakeholder training, feedback loops and iterative process
improvements.
• Created and maintained product documentation for 7 digital initiatives, including PRDs, User Stories, Use Cases,
functional requirements and non-functional requirements.
• Built and maintained a multi-year product roadmap across multiple brands and locations, using RICE and WSJF to
prioritize initiatives and align short-term improvements with long-term business objectives.
• Worked with 10–15 stakeholders across business, product, CRM, ERP and engineering functions to align
requirements, priorities and delivery scope.
• Monitored conversion rate, CTR and retention using GA4, Microsoft Clarity and CRM analytics to support data-driven
prioritization and product optimization.
Mariia Shuliak — Product Manager 1
Project Manager
Digital Marketing Agency | 03/2024 – 10/2024
• Managed 6 digital marketing projects end-to-end, with a combined monthly portfolio budget of approximately $15K.
• Maintained project roadmaps, delivery plans and KPI reporting while aligning scope and execution with client
business objectives.
• Achieved an average 9–10% improvement in conversion-related KPIs through A/B testing, hypothesis validation and
implementation of winning variants.
• Managed up to 7 concurrent projects, coordinating marketers, designers and developers while maintaining delivery
schedules, stakeholder communication and risk management.
• Coordinated large accounts with teams of up to 10 people and smaller engagements with teams of 3–4.
Project Manager
Digital Marketing Agency | 05/2023 – 02/2024
• Managed 6–7 concurrent digital marketing projects, coordinating project roadmaps, scope, delivery and stakeholder
communication.
• Coordinated cross-functional teams of marketers, designers and developers across multiple client projects.
• Translated client business objectives into actionable project requirements and delivery plans.
• Monitored project KPIs and communicated progress, risks and results to stakeholders.
• Applied Agile delivery practices to manage changing requirements and maintain alignment between teams and
clients.
Web Developer
Private Business | 05/2020 – 07/2021
• Developed and maintained client websites and web functionality across frontend and backend.
• Worked with web technologies and technical implementation of digital solutions.
• Gained hands-on understanding of web application development, technical constraints and software delivery.
• Built the technical foundation that now supports realistic product scoping, requirements definition and effective
communication with engineering teams.
Mariia Shuliak — Product Manager 2
SELECTED PRODUCT EXPERIENCE
E-commerce and Conversion Optimization
E-commerce catalog development · Checkout funnel analysis · Conversion rate optimization · User behavior analysis
· GA4 and Microsoft Clarity · A/B testing and hypothesis validation · Customer journey optimization
CRM and ERP
Creatio · Oracle · 1C · Dolibarr · CRM/ERP workflow optimization · Data-entry automation · Business process
automation · Data exchange between web platforms and enterprise systems
Product Integrations
PeopleForce-to-web integration · Nova Poshta COD / payment integration · CRM and ERP integrations · Web server
data exchange · Infobip communication workflows · Viber and email notification flows
Digital Products
Automotive used-car digital products · Subscription and notification services · E-commerce accessories catalog ·
Personal cabinet · Online leasing calculator · Leasing website · Replacement vehicle functionality · Dealer-center
page constructor · Recruitment/vacancy aggregation · Lead generation forms · Customer communication workflows
PRODUCT MANAGEMENT METHODS
Product Discovery · Product Strategy · Product Roadmapping · Product Backlog Management · RICE Prioritization ·
WSJF Prioritization · MVP Definition · Hypothesis Validation · A/B Testing · Agile Product Development · Scrum ·
Kanban · Stakeholder Management · Change Management · Risk Management
PRODUCT ANALYTICS
Google Analytics 4 (GA4) · Microsoft Clarity · Looker Studio · CRM Analytics · Excel · Google Sheets · Conversion Rate
(CR) · Click-Through Rate (CTR) · Retention · Funnel Analysis · A/B Testing · Hypothesis Validation
TECHNICAL SKILLS
Web Development · Frontend / Backend fundamentals · CRM Systems · ERP Systems · System Integrations · API /
Data Exchange concepts · Web Servers · Business Process Automation · Data Modeling · Technical Requirements ·
Functional and Non-Functional Requirements
EDUCATION
National Transport University — Master of Computer Science | 2016 – 2021
TARGET ROLE
Product Manager / Product Owner / Digital Product Manager
Digital Products · B2C Products · Web Products · E-commerce · Digital Transformation · Business Process Automation
· CRM/ERP Products · Product Discovery · Product Analytics · System Integrations
Mariia Shuliak — Product Manager 3
Product Manager | Product Owner | Digital Product Manager
Kyiv, Ukraine | [
PROFESSIONAL SUMMARY
Product Manager and Business Analyst with a technical background in digital product development, product
discovery, product strategy, business process automation, CRM/ERP systems, system integrations, and
e-commerce.
Experienced in managing the end-to-end product lifecycle from discovery, business requirements, product
requirements and roadmap planning through development, rollout, adoption, product analytics and continuous
improvement. Strong at translating business problems and user needs into actionable product requirements and
coordinating delivery between business stakeholders and engineering teams.
Ex-Web Developer and Master of Computer Science with hands-on experience working across web products,
CRM/ERP platforms, third-party integrations and cross-functional teams. Data-driven approach using GA4, Microsoft
Clarity, Looker Studio, CRM analytics, A/B testing, conversion rate optimization, RICE and WSJF prioritization.
CORE SKILLS
Product Management
Product Strategy and Product Vision · Product Discovery · Product Lifecycle Management · Product Roadmap Development
· Product Backlog Management · Backlog Prioritization · MVP Definition and Validation · Product Requirements · User and
Market Research · Hypothesis Validation · Product Analytics · Conversion Rate Optimization · A/B Testing · Continuous
Product Improvement
Business Analysis
Requirements Gathering and Analysis · Business Requirements · Functional Requirements · Non-Functional Requirements ·
PRD · User Stories · Use Cases · Acceptance Criteria · Business Process Analysis · Business Process Optimization · Workflow
Design · Business Logic · Data Flows · Integration Requirements
Delivery and Collaboration
Cross-Functional Team Coordination · Stakeholder Management · Product Delivery · Agile · Scrum · Kanban · Change
Management · Risk Management · Release and Rollout Coordination
Technology and Systems
CRM · ERP · System Integrations · Web Applications · E-commerce · API / Data Exchange · Process Automation · CRM/ERP
Workflow Optimization
PROFESSIONAL EXPERIENCE
Product Manager / Business Analyst
Automotive Holding | 07/2025 – 04/2026
• Identified a major e-commerce conversion funnel issue where only 9.27% of visitors reached checkout; analyzed
user behavior through GA4 and Microsoft Clarity and translated findings into a prioritized optimization backlog for
development and design.
• Scaled a PeopleForce-to-web integration across 23+ company websites, centralizing recruitment data and
eliminating recurring manual duplicate posting work across the holding.
• Designed a used-car subscription product from concept to launch-ready specification, including business
requirements, subscription logic, CRM data model, filtering rules and Infobip notification flows; the business
subsequently deprioritized the launch.
• Redesigned the Nova Poshta cash-on-delivery (COD) process after a change in the 1C ERP integration disrupted the
existing payment flow, restoring the business-critical order-processing workflow and reducing operational delays.
• Automated 3 CRM/ERP workflows covering subscriptions, lead forms and catalog filters, reducing manual data-entry
work by up to 8 hours per week across Creatio, Oracle, 1C and Dolibarr.
• Led rollout and adoption of new digital workflows through stakeholder training, feedback loops and iterative process
improvements.
• Created and maintained product documentation for 7 digital initiatives, including PRDs, User Stories, Use Cases,
functional requirements and non-functional requirements.
• Built and maintained a multi-year product roadmap across multiple brands and locations, using RICE and WSJF to
prioritize initiatives and align short-term improvements with long-term business objectives.
• Worked with 10–15 stakeholders across business, product, CRM, ERP and engineering functions to align
requirements, priorities and delivery scope.
• Monitored conversion rate, CTR and retention using GA4, Microsoft Clarity and CRM analytics to support data-driven
prioritization and product optimization.
Mariia Shuliak — Product Manager 1
Project Manager
Digital Marketing Agency | 03/2024 – 10/2024
• Managed 6 digital marketing projects end-to-end, with a combined monthly portfolio budget of approximately $15K.
• Maintained project roadmaps, delivery plans and KPI reporting while aligning scope and execution with client
business objectives.
• Achieved an average 9–10% improvement in conversion-related KPIs through A/B testing, hypothesis validation and
implementation of winning variants.
• Managed up to 7 concurrent projects, coordinating marketers, designers and developers while maintaining delivery
schedules, stakeholder communication and risk management.
• Coordinated large accounts with teams of up to 10 people and smaller engagements with teams of 3–4.
Project Manager
Digital Marketing Agency | 05/2023 – 02/2024
• Managed 6–7 concurrent digital marketing projects, coordinating project roadmaps, scope, delivery and stakeholder
communication.
• Coordinated cross-functional teams of marketers, designers and developers across multiple client projects.
• Translated client business objectives into actionable project requirements and delivery plans.
• Monitored project KPIs and communicated progress, risks and results to stakeholders.
• Applied Agile delivery practices to manage changing requirements and maintain alignment between teams and
clients.
Web Developer
Private Business | 05/2020 – 07/2021
• Developed and maintained client websites and web functionality across frontend and backend.
• Worked with web technologies and technical implementation of digital solutions.
• Gained hands-on understanding of web application development, technical constraints and software delivery.
• Built the technical foundation that now supports realistic product scoping, requirements definition and effective
communication with engineering teams.
Mariia Shuliak — Product Manager 2
SELECTED PRODUCT EXPERIENCE
E-commerce and Conversion Optimization
E-commerce catalog development · Checkout funnel analysis · Conversion rate optimization · User behavior analysis
· GA4 and Microsoft Clarity · A/B testing and hypothesis validation · Customer journey optimization
CRM and ERP
Creatio · Oracle · 1C · Dolibarr · CRM/ERP workflow optimization · Data-entry automation · Business process
automation · Data exchange between web platforms and enterprise systems
Product Integrations
PeopleForce-to-web integration · Nova Poshta COD / payment integration · CRM and ERP integrations · Web server
data exchange · Infobip communication workflows · Viber and email notification flows
Digital Products
Automotive used-car digital products · Subscription and notification services · E-commerce accessories catalog ·
Personal cabinet · Online leasing calculator · Leasing website · Replacement vehicle functionality · Dealer-center
page constructor · Recruitment/vacancy aggregation · Lead generation forms · Customer communication workflows
PRODUCT MANAGEMENT METHODS
Product Discovery · Product Strategy · Product Roadmapping · Product Backlog Management · RICE Prioritization ·
WSJF Prioritization · MVP Definition · Hypothesis Validation · A/B Testing · Agile Product Development · Scrum ·
Kanban · Stakeholder Management · Change Management · Risk Management
PRODUCT ANALYTICS
Google Analytics 4 (GA4) · Microsoft Clarity · Looker Studio · CRM Analytics · Excel · Google Sheets · Conversion Rate
(CR) · Click-Through Rate (CTR) · Retention · Funnel Analysis · A/B Testing · Hypothesis Validation
TECHNICAL SKILLS
Web Development · Frontend / Backend fundamentals · CRM Systems · ERP Systems · System Integrations · API /
Data Exchange concepts · Web Servers · Business Process Automation · Data Modeling · Technical Requirements ·
Functional and Non-Functional Requirements
EDUCATION
National Transport University — Master of Computer Science | 2016 – 2021
TARGET ROLE
Product Manager / Product Owner / Digital Product Manager
Digital Products · B2C Products · Web Products · E-commerce · Digital Transformation · Business Process Automation
· CRM/ERP Products · Product Discovery · Product Analytics · System Integrations
Mariia Shuliak — Product Manager 3
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The candidate's resume is posted at https://www.work.ua/resumes/17420001/