Contact information

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Work experience

Internet marketing manager

from 06.2015 to now (8 years 10 months)
Local SEO \ Api Svit, Киев (Маркетинг, реклама, PR)

Digital marketing manager
Since 06.2015 till now 2021
Api Svit, my family honey business + freelance projects as google\facebook ads manager for other businesses in Ukraine, US and UK, including restaurants, food delivery, real estate\construction companies, digital marketing agencies, house painting\remodelling,
Resposibilities in family business http://api-svit.kiev.ua/ :
•General internet marketing strategy, site development
•Writing texts and articles for the site, basic seo for the pages (titles, description, tags)
•Registration in catalogs and search engines (Google, GMB, Yandex, Yandex Maps, Yahoo, Meta, Bing)
•Media planning, managing, results analysis for Google\Facebook ads
•Communication with the clients (meetings, e-mail, phone)
•Managing facebook group and discount news
•Delivery of honey and other bee products to the clients
Responsibilities in freelance projects, mostly Google Ads, GMB and Facebook Ads. My website http://local-seo.com.ua/
•Planning individual google\facebook ads strategies for the businesses directly and via agencies
•Using different types of ads - google search ads, purchase media campaigns, remarketing, display campaigns, you tube video campaigns, brand lift survey.
•Writing ad copy, keywords, minus keywords, placements and geo locations for the ads.
•Using scripts and automatic tools for managing large accounts
•Reaching different types of goals: reducing ppc in two times, improving ROMI for e-shops (up to 300%), offline businesses (100%). Increasing number of clients in 2 times with the same CPA.
•Managing GMB listing, optimization of the listing : adding proper category, keywords, locations, photos etc, automatic and manual registration in directories.
•Month\week media planning and reports for vendors and agencies.
•Managing billing and invoices.

PPC manager

from 01.2015 to 06.2015 (5 months)
SeoMarket, Kyiv (online advertisement (seo and ppc))

-planning of ads campaigns and strategy for new clients
-creation and managing ads campagns in google adwords and yandex direct
-optimisation of bids, conversion rate and price for online client (different tasks for different clients)
-reports in google analytics

PPC manager

from 12.2013 to 08.2014 (8 months)
Ekipazh Service, Kyiv (delivery of food)

-create and manage ads campagns in google adwords and yandex direct
- optimisation of conversion rate and price for online client
- week and month reports
- reports in analytics

PPC manager

from 07.2013 to 11.2013 (4 months)
Emozzi, Киев (intertaining, gift certificates)

launching and managing campaigns in google adwords and yandex direct.

Internet-marketing specialist

from 04.2012 to 10.2012 (6 months)
Portativ - internet-shop of electronics, Kyiv (retail sales of electronics)

•General on-line marketing strategy of the company;
•Marketing report (ROI of different product categories and brands, cost of the consumer, dynamics of the recently launched campaigns etc.);
•Launching and managing campaigns in Google adwords and yandex direct;
•Analysis of different sources of traffic (organic, price generators, adwords, yandex direct etc) using Google analytics and yandex metrika;
•Co-operation with seo company (traffic promotion and search engine keyword promotion) and smm agency (promotion in Facebook);
•Co-operation with the designer and brand managers in creation of special offers;
•Adding content to the site – special offers, news, reviews, articles (translated from the original English text with the link on the source or re-posted in Russian with the link on the original source).

PPC sales manager\ Promoter google maps

from 10.2009 to 09.2011 (1 year 11 months)
Seo Studio, Киев (Marketing, advertising, and PR)

• Working with the leads
• Promotion in google maps: - submission of the company in google maps, - optimization of the listing to the list of key words, - manual and auto submission of the site in the directories, - writing the reviews, - updating the information in the listing, - recommendations to the optimization of the site;
• Making reports on the ranking of the listing in web search and in google maps.
• Presentation of the product, creation the commercial offer, signing contacts;
• Managing the campaigns (only google adwords)
• Making reports

Education

University "Ukraine"

Translation, Kyiv
Higher, from 2001 to 2007 (5 years 8 months)

Language proficiencies

• Ukrainian — fluent
• Russian — fluent
• English — advanced