Polina

Rasskazova Polina
Chiasso, Switzerland | [open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section)

Summary
Master's graduate in Digital Fashion Communication with honors and practical experience in marketing, PR, content strategy, and
digital campaigns in luxury fashion, B2B, finance, and media sectors. Eligible to work in Switzerland. Strong analytical and creative
skills, with a record of managing campaigns, coordinating stakeholders, analyzing performance, and driving brand growth in fast-
paced international environments.

Skills
Content strategy & editorial planning • SEO blogging & WordPress publishing • KPI tracking & performance reporting • Paid social
(Meta Ads) & campaign optimization • Social media marketing (LinkedIn, Instagram, X, YouTube) • Competitive benchmarking &
market research • Email marketing (Mailchimp, Streak) • Content creation & video editing • Analytics & web marketing • Microsoft
365 / Google Workspace (advanced) • HTML, CSS

Experience
Strategic Marketing Specialist November 2025 – February 2026
Wellspring USA (remote)
• Owned multi-channel marketing execution across Website, LinkedIn, Instagram/Facebook, and X; built a consistent
publishing calendar system to sustain continuous output across channels.
• Developed KPI tracking and weekly reporting for leadership, shifting measurement from visibility-only metrics to a
structured funnel view (reach- engagement- clicks- conversion readiness).
• Supported paid social ads in Meta Business Suite, coordinating targeting tests, creative iterations, and performance
monitoring to increase reach and audience (meta paid: 166K impressions and ~1.26K engagements over 3 months).
• Produced SEO blog articles and supporting creativities (3–4 articles/week) on budgeting, digital money safety, and treasury
management.
Fashion Marketing Intern October 2024 – May 2025
One30M Paris, France
• Managed and executed social media strategy across multiple channels, defining KPIs, timelines, and deliverables.
• Achieved significant growth within two months: 13.6K accounts reached (+468%), 228 engaged users (+117%), 116
content pieces published, and follower growth to 1.1K (+4.6%).
• Supported go-to-market initiatives (Fashion Loan App, Fashion ReWeek), contributing to B2B partnerships and
sponsorships with luxury, beauty, and tech brands.
• Built and maintained influencer and designer databases; executed email marketing campaigns (Mailchimp, Streak) and
prepared marketing/PR decks.

Public Relations Intern: Paris Fashion Week January 2025 – March 2025
Amghar Associates Paris, France
• Maintained detailed influencer and press databases to support efficient guest management and brand visibility during
Fashion Week.
• Supported international press relations, media handling, and journalist coordination for high-profile luxury events, runway
shows, and in-store activations.
• Assisted event execution and post-event reporting, including media monitoring and visibility analysis
Journalist September 2022 – December 2022
Forbes US USA (remote)
• Researched, wrote, and edited 40 published news digests covering political, business, and cultural topics for an
international audience.
• Supported investigative and research projects using digital tools (Google Workspace), contributing insights on media,
cultural, and market trends.

Education
MSc in Digital Fashion Communication (double degree)
Universita della Svizzera italiana | Universite Paris 1 Pantheon Sorbonne. GPA: 9.1
HEC Paris, Summer School, Luxury Management.
Bachelor in Journalism, V. N. Karazin Kharkiv National University

Languages
Ukrainian (native), Russian (native), English (C1 IELTS), Italian (B2 CELI), French (A2, learning)