Олексій

Oleksii Skrypnyk
Senior Creative Strategy Lead | Visual Communications Expert | Creative Event Management
Specialization: Creative Direction (Design & Video/Animation), B2B Tech Marketing, Enterprise AI, MedTech & Strategic Visual Assets
Location: Kyiv, Ukraine (Global Remote Operations)
Contact: [open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section)

PROFESSIONAL SUMMARY
A strategic visionary with 17+ years of experience leading creative processes for Global Fortune 100 corporations. Expert in transforming complex technological concepts (Agentic AI, PLM, MedTech) into high-impact visual systems and comprehensive marketing tools.
I operate as a Manager-Visionary: my focus is on shaping the brand’s creative direction, developing high-level scripts and storyboards, and leading cross-functional teams to execute large-scale projects. I serve as a trusted partner to C-suite executives, providing visual leadership for strategic decision-making and global product launches.

CORE EXPERTISE
• Creative Leadership & Team Management: Shaping brand vision and managing internal/external creative departments.
• B2B Technology Marketing Visual Support: Developing assets and tools for multi-channel campaigns for complex SaaS, AI, and industrial sectors.
• Complex Systems Visualization: Simplifying high-level architectures (AI layers, data flows) for stakeholder engagement and technical storytelling.
• Product & Content Visual Strategy: Crafting narratives, storyboards, and interactive playbooks for global deployment.
• Strategic Event Management: Full-cycle visual asset production for global summits and key corporate events, including end-to-end "on-site" execution.
• Global Cross-Cultural Negotiation: Expert in navigating diverse business environments with a deep understanding of the mindsets, traditions, and communication nuances across the Middle East, China, the US, and the EU. Proven ability to bridge cultural gaps and adapt strategic messaging to align with specific ethnic and social nuances.

PROFESSIONAL EXPERIENCE
Johnson & Johnson (MedTech Division) | Senior Visual Communications Expert
Region: Global (US, UK, EU, MEA, SE Asia; Remote Contractor) | Sep 2014 – Present
• Strategic Visual Communication & Campaign Direction: Directed the large-scale production of diverse visual assets, from high-stakes executive (C-suite) presentations to global advertising campaigns and premium video content.
• Global Ecosystem & DAM Operations: Strategic contributor to the development and implementation of the global Digital Asset Management (DAM) system. Focused on strategic vision, QA/testing protocols, and optimizing cross-functional workflows for a platform serving thousands of global users.
• Visual Strategy for High-Tech Launches: Led the visual execution and creative campaign development for innovative medical devices, including revitalizing technology, next-gen wearable trackers, and robotic surgery/implantation systems.
• Digital Product & Asset Architecture: Conceptualized a partner-facing iOS application and engineered a modular asset library designed to scale digital ecosystems across international markets.
• Corporate Excellence (Burke Awards): Directed and executed 40+ projects for J&J’s premier global event, the Burke Awards. Successfully secured 10 first-place awards in global categories.
• Internal Enablement & Knowledge Systems: Developed interactive training programs and strategic "playbooks" to synchronize internal communications and operational standards across global regions.

Uniphore | Senior Creative Content Lead
Region: USA (Remote Contractor) | Apr 2024 – Present
• AI Visionary Role: Spearheading the development of presentation products for a global leader in Enterprise AI.
• Agentic AI Concepts: Conceptualized and implemented visual frameworks to explain Agentic AI and AI layers, translating invisible AI processes into tangible business value for enterprise clients.
• Advertising & Growth Strategy Visual assets: Leading A/B testing for global ad campaigns, analyzing creative performance, and refining the brand’s visual language.
• Strategic Event Assets: Designing high-level visualization concepts for global industry events, focusing on the simplification of ultra-complex tech ideas.

Centric Software | Senior Creative Strategy Lead
Region: UK & EU (Remote Contractor) | Jan 2021 – Present
• Product Diversification Design Work: Led the creative direction for the launch of a new vertical—PLM for Food & Beverage. Adapted existing visual systems to meet the specific requirements of the new industry.
• AI Platform Launch Visual Support: Directed the production of all presentation and marketing assets for the launch of an innovative AI-driven platform for global partners.
• B2B Marketing Assets & Visual Tools: Developed a comprehensive visual system for international trade shows, resulting in increased lead generation from global tier-1 clients.
• C-Suite Advisory: Preparing strategic service presentations for top management and key stakeholders.

Digicel | Creative Strategy Lead (B2B / B2C)
Region: Caribbean (Remote Contractor) | Oct 2019 – Jan 2022
• Visual Communication & Campaign Direction: Directed the large-scale production of diverse visual assets, from local ads to regional advertising campaigns and video content.
• Sub-brand Oversight: Directed the creative vision for a diverse ecosystem of brands, including the BIP messenger and various music/movie streaming platforms.
• Government Relations (GR): Created strategic visualizations and data-driven presentations for negotiations with Caribbean governments to secure telecommunications and base station licenses.
• Workflow Optimization: Designed and implemented new reporting frameworks for partners, optimizing data collection for sales and market requests.

Play Marketing Agency | Head of Creative Events
Region: Ukraine | Mar 2014 – May 2022
• Operational Leadership: Managed a full-scale creative department, overseeing budgeting, timelines, and final quality control.
• Creative Direction: Developed core ideas and scripts for large-scale events, focusing on high-level vision executed by multi-disciplinary design and technical teams.
• Strategic Planning: Transformed client marketing objectives into actionable creative concepts that drove brand recognition and engagement.

Early Career & Professional Growth | Project Manager to Creative Director
Region: Ukraine | 2008 – 2014
• Progressed through leading Ukrainian marketing and event agencies. Transitioned from operational project management to shaping the overall creative strategy for multi-million dollar advertising campaigns.

GLOBAL NEGOTIATION & CULTURAL INTELLIGENCE
Extensive experience in direct high-stakes negotiation and project management with diverse ethnic and social groups:
• Middle East (GCC): Deep understanding of business etiquette and priorities in presenting high-tech products.
• China & SE Asia: Experience working with manufacturing and tech teams, navigating regional communication nuances.
• USA & EU: Fully integrated into Western corporate culture, operating under Fortune 100 professional standards.

EDUCATION
Kyiv National University of Trade and Economics (KNUTE)
• Master’s Degree in Commercial Activity
• Strong foundation in business process management, marketing strategy, and commercial operations.

ADDITIONAL INFORMATION
• Languages: English (Fluent/Proficient) – all professional operations since 2014 conducted exclusively in English. Ukrainian (Native).
• Driver’s License: Category B (Active).
• Strategic Tech Stack: Expert-level understanding of design tools, video production, and AI services used for task setting, quality control, and creative direction.