Contact information

You can get this candidate's contact information from https://www.work.ua/resumes/1791887/

Work experience

Head of Sales and Business Development

from 01.2026 to now (10 months)
Dimax international GmbH, Київ (Енергетика)

Responsible for the global commercial strategy and sales performance across 11 international markets, leading a team of approximately 30 sales professionals.
Key responsibilities include developing and executing the global sales strategy, driving business growth through distributors, DIY chains, B2B and tender channels, implementing sales planning and forecasting processes, optimizing pricing and profitability, and building high-performing sales organizations.
Leading the transformation of the commercial function by introducing KPI-driven performance management, standardized business processes, sales planning procedures, pricing governance, and cross-functional collaboration between Sales, Product Management, Marketing, Finance, Supply Chain, and HR.
Focused on sustainable growth, operational excellence, and strengthening the global market position of the company's brands.

Head of sales

from 06.2024 to 11.2025 (1 year 6 months)
KIVI, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

Established and expanded partnerships with key national and regional retailers, distributors, and e-commerce platforms. Led pricing, promotion, and go-to-market strategies to enhance product visibility and competitiveness. Analyzed market trends, consumer behavior, and competitor activities to adapt strategies and capture growth opportunities. Collaborated closely with marketing, logistics, and product development teams to ensure a unified commercial approach.

Sales Director

from 06.2021 to 06.2024 (3 years)
Eurotrade LTD, Kyiv (Wholesale, distribution, imports, and exports)

Lead national sales operations for a leading lighting equipment distributor and manufacturer. Expanded domestic market share for 'ULTRALIGHT' and 'DEKORA' brands through strategic partnerships and direct B2B engagement. Managed full sales funnel, from distribution contracts to pricing policy, supply chain coordination, and promotion strategy. Oversaw successful export strategy to CIS and Eastern European markets. Managed exclusive distribution agreements with global brands including LUSTERLICHT and LUTEC.

Regional Sales Manager

from 03.2019 to 03.2021 (2 years)
V-TAC, Kyiv (Wholesale, distribution, imports, and exports)

Built and scaled the Ukrainian sales and distribution network for a major European LED supplier. Introduced V-TAC PRO series featuring Samsung LED chips, significantly improving market perception and quality standards. Collaborated with key retailers and B2B partners to drive penetration of the LED product portfolio.

Sales Director

from 02.2018 to 04.2019 (1 year 3 months)
Quadrobit LLC (Startup), Kyiv (IT)

Directed international sales for a Smart Home technology manufacturer. Developed integrated B2B sales and marketing strategies to penetrate new markets.

Business Development Manager LED, SMART home and batteries

from 01.2014 to 02.2018 (4 years 2 months)
ASBIS Enterprises PLC, Kyiv (Wholesale, distribution, imports, and exports)

Build and managed full product lifecycle for Canyon LED, batteries, and smart home devices in over 15 countries. Negotiated directly with manufacturers and led cross-border sales teams. Successfully introduced new product lines while optimizing pricing, supply chain, and ROI. Responsible for sales, financial result, budgeting, forecasting, inventory across the region.

Consumer channel manager/KAM

from 06.2003 to 04.2013 (9 years 11 months)
Philips Ukraine, Kyiv (Wholesale, distribution, imports, and exports)

Oversaw strategic planning and execution for national retail channel growth. Led product positioning, pricing, and promotional strategies for Philips lighting solutions. Managed top-tier accounts, set pricing policy, drove promotional campaigns, and led cross-functional planning.

Sales representative, sales supervisor

from 12.2000 to 05.2003 (2 years 6 months)
Dandy Distribution, Kyiv (Wholesale, distribution, imports, and exports)

Grew client base by 27 accounts and increased territory sales by 15%. Supervised team of 7–9 sales representatives, improving distribution coverage and team performance.

Manager of the commercial department

from 01.1996 to 07.2000 (4 years 7 months)
Corporation “Energosyntez”, Kyiv (Wholesale, distribution, imports, and exports)

Managed procurement and sales operations in energy, metallurgy, and manufacturing sectors. Reduced operational losses through development of analytical business frameworks.

Manager of the advertising department

from 11.1995 to 01.1996 (3 months)
Ltd “Vse o medicine” – editorial board (Media)

advertisers; organizing advertising campaigns; working out strategies; advertising the newspaper in other media. Earnings increased two times

Education

Kiev National Economic University

Master’s Degree (Economics), Specialty “Financial Management”, Kiev
Higher, from 1997 to 2002 (5 years)

Kiev Medical College N 4

Nurse, Kiev
Specialized secondary, from 1991 to 1994 (3 years)

Knowledge and skills

• Business development
• Accounting management
• Budgeting & P&L Responsibility
• Team Leadership & Mentoring
• Sales Strategy & Execution
• Market & Competitive Analysis
• Product Management & Launches
• Distribution Channel Optimization

Language proficiencies

• English — advanced
• Polish — beginner
• Ukrainian — fluent

Additional information

Dynamic and results-oriented Sales Director with 20+ years of progressive experience in sales leadership, business development, and strategic planning across EMEA markets. Proven track record in driving revenue growth, leading high-performance teams, and executing market entry strategies. Skilled negotiator with strong expertise in B2B sales, channel development, product lifecycle management, and partnership building. Fluent in Ukrainian; professional proficiency in English.

Training and development programs passed: “Art of selling”, “Train the trainer”, “Train in the classroom”, “Selection of the personnel”, “Communication skills”, “Negotiating skills”, “Art of presentation”, “Key account management”, “Store Wars business simulation”, “Channel strategy and management”, “Category management”, “Value proposition house”, “Leading to win training program”, Mercuri international “Development of competencies of KAM”, "Different levels of client resistance and work with manipulations program", "GBP and GBP directives", "Supplyer academy: working with a retailer",