Contact information

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Work experience

Content manager

from 08.2022 to 03.2026 (3 years 8 months)
Chauvet & Sons LLC, Other countries (Marketing, advertising, and PR)

U.S.-based
Senior Content Manager
• Led multi-channel content strategy across a portfolio of global lighting brands, aligning messaging across diverse vertical markets
• Produced and directed high-impact content including landing pages, campaigns, video scripts, and product narratives
• Managed a team of content specialists and coordinated with cross-functional product, marketing and creative teams
• Delivered hundreds of product narratives and thousands of digital assets while maintaining brand consistency and technical accuracy

New business manager

from 01.2021 to 07.2022 (1 year 7 months)
Chromateq, Other countries (Wholesale, distribution, imports, and exports)

U.S.-based
North American Business Development Manager | Lighting Control
• Drove North American market growth for a European lighting control software company
• Delivered technical training, client onboarding, and ongoing support to expand programmer and user base
• Represented company at major international trade shows (LDI, ISE, EXPO-SCÈNE), generating leads and strengthening brand presence

New business manager

from 05.2020 to 07.2020 (3 months)
Adam Hall Group, Remote (Wholesale, distribution, imports, and exports)

Germany-based
Business Development Manager | Lighting Technology
• Supported global expansion of the Cameo lighting brand across rental, installation, theatre, and broadcast sectors
• Contributed to international sales strategy during a period of significant market disruption

Marketing director

from 06.2015 to now (11 years 3 months)
Kaleidomotix Advisory LLC, Remote (Marketing, advertising, and PR)

Principal Consultant
• A niche consultancy that supports strategic business initiatives within the professional lighting industry.

Sales director

from 06.2015 to 04.2020 (4 years 11 months)
EK Lights, Remote (Mechanical engineering)

China-based
• Directed regional and international sales outside EU/U.S. markets for a leading LED lighting manufacturer
• Expanded and managed global distribution networks while aligning strategy with internal teams
• Produced technical sales enablement materials that equipped resellers and distributors to specify, position, and deliver complex lighting solutions

Sales Executive

from 01.2014 to 06.2015 (1 year 6 months)
RGB Lights, Other countries (Construction, architecture, interior design)

U.S.-based
• Developed new business and managed client relationships in architectural and event lighting markets
• Supported specification and deployment of custom LED solutions for commercial and large-scale installations

Sales director

from 01.2012 to 12.2013 (2 years)
American Lighting, Other countries (Wholesale, distribution, imports, and exports)

U.S.-based
• Built and led a newly formed entertainment lighting division
• Managed internal team and external sales network to drive market entry and revenue growth

General manager

from 10.2004 to 02.2012 (7 years 5 months)
Fender Musical Instruments, Other countries (Wholesale, distribution, imports, and exports)

Taiwan-based
• Led Taiwan-based sourcing office with full P&L responsibility
• Managed international sales, logistics, quality control, and supplier relationships across Taiwan and China
• Strengthened financial controls and reporting through multiple ownership transitions

General manager

from 10.2003 to 10.2004 (1 year)
Cerwin-Vega!, Other countries (Mechanical engineering)

China-based
• Managed a newly established China representative office and regional sales
• Led hiring, local operations, and alignment with global sales and marketing strategy

Sales director

from 02.2003 to 10.2003 (9 months)
Alkalite, Other countries (Mechanical engineering)

China-based
• Directed sales and market development for early-stage LED lighting innovator

General manager

from 10.2001 to 02.2003 (1 year 5 months)
Neo-Neon LED Lighting International Ltd, Other countries (Mechanical engineering)

China-based
Contributed to product development and global export sales at a major manufacturing complex

Operation manager

from 02.1999 to 10.2001 (2 years 9 months)
ADJ Distribution Asia Pte Ltd, Other countries (Wholesale, distribution, imports, and exports)

Singapore-based
• Established regional distribution hub and built multi-country dealer network across Asia
• Managed logistics, warehousing, and partner relationships

Sales Executive

from 10.1996 to 02.1999 (2 years 5 months)
Antari Lighting & Effects Ltd., Other countries (Mechanical engineering)

Taiwan-based
• Expanded global distributor network and executed international marketing campaigns
• Contributed to significant export sales growth and brand development

Education

New York University

Comparative Literature, Other countries
Higher, from 1990 to 1992 (2 years)

Brigham Young University

Music, Other countries
Unfinished higher, from 1988 to 1990 (2 years)

Knowledge and skills

• Business planning
• Content marketing
• Digital marketing
• Development of export sales

Language proficiencies

• English — fluent
• Portuguese — average
• Chinese — average
• Ukrainian — beginner