Kateryna

Kateryna Shkarbul​ [open contact info](look above in the "contact info" section)
Graphic UI Visual Designer Telegram | Linkedin | Behance

SUMMARY ​
​
Graphic Designer with 3+ years of experience creating visual solutions for digital products, marketing,
and print. Focused on building consistent and scalable visual systems that support product goals,
brand identity, and user engagement. Experienced in delivering end-to-end design assets across web,
social media, and offline formats. Strong understanding of visual hierarchy, usability principles, and
conversion-focused design. Collaborate with cross-functional teams to ensure visual consistency,
clarity, and business impact across all touchpoints.​
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KEY ACHIEVEMENTS

●​ Improved visual clarity and accessibility by 29.6% via WCAG 2.1 (AA)
●​ Designed 100+ digital and print assets across product and marketing channels
●​ Created 50+ conversion-focused creatives for e-commerce (Amazon)
●​ Scaled visual system across 10+ touchpoints improving brand consistency
●​ Reduced cognitive load by 12.5% through better visual hierarchy
●​ Delivered high-quality assets under tight deadlines, including MVP in 5 days
●​ Used AI tools to speed up workflows and improve ideation

SKILLS​
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Design: Graphic Design, Visual Communication, Digital & Print Design, Marketing Creatives​
Brand & Visual Systems: Brand Identity, Visual Consistency, Typography, Color Theory, Composition​
Product & UX Awareness: Usability Principles, Visual Hierarchy, Conversion-focused Design, Accessibility​
Design: User Flows, Information Architecture, Interaction Design, Design Systems, AI-assisted design​
Accessibility: WCAG 2.1 AA, Inclusive Design​
Collaboration: Agile, Scrum, Working with Briefs, Feedback Iteration, Cross-functional Collaboration​

TOOLS

Figma, FigJam, Adobe Photoshop, Illustrator, Canva​
AI-assisted design, Google Analytics, Microsoft Clarity, Google Search Console​
Maze, Miro, Jira, Confluence

LANGUAGES

●​ Ukrainian - Native
●​ English - В2 - Upper Intermediate
●​ Polish - В1 - Conversation
EXPERIENCE ​
Marketing & Product Visual Assets | 2024 - Present

●​ Designed visual assets for digital products and marketing channels ensuring alignment ​
between UI and brand communication
●​ Created adaptive creatives across web, product, and social media platforms
●​ Applied usability and accessibility principles to improve clarity and visual perception
●​ Used AI tools to optimize workflow and speed up ideation

UI Visual Designer | 2019 - 2024

●​ Led a team of designers and coordinated visual production across multiple projects
●​ Managed production of print and digital marketing materials
●​ Designed marketing and product visuals for digital platforms, including e-commerce (Amazon)
●​ Created conversion-focused creatives using AI-assisted tools
●​ Ensured brand consistency across product and marketing channels
●​ Prepared layouts for print and collaborated with vendors to ensure high-quality results
●​ Maintained visual standards and reviewed design deliverables
●​ Collaborated with stakeholders to deliver clear and effective visual solutions
●​ Managed timelines and ensured on-time delivery

EDUCATION

●​ Mate academy UI/UX Design
●​ PhD Studies (Cinematography), Kyiv National University of Theatre, Cinema and Television​
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