Юлія

YULIIA NIKOLAIEVA
Doha, Qatar | [open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section)
Instagram: @yulashkin

BEAUTY & WELLNESS OPERATIONS DIRECTOR | GENERAL MANAGER | MULTI-UNIT BUSINESS LEADER

EXECUTIVE PROFILE

Results-driven Beauty & Wellness Operations Director with 6+ years of senior leadership experience managing multi-location salon and spa businesses across Qatar, Oman, Iraq and Ukraine. Proven expertise in multi-unit operations, P&L management, team leadership, luxury guest experience, operational excellence, and business growth. Experienced leading teams of up to 60 employees, optimizing performance, improving profitability, and maintaining premium service standards.

CORE COMPETENCIES

• Multi-Unit Operations
• P&L Management
• Team Leadership
• Revenue Growth
• Operational Excellence
• Recruitment & Training
• Luxury Guest Experience
• CRM Systems (Altegio, Fresha, Beauty Pro)

PROFESSIONAL EXPERIENCE

General Manager
Coconut Salon and Spa, Doha, Qatar | 2024–Present

• Lead operations across 2 locations with a team of 60 employees
• Oversee daily operations, profitability, staffing and performance management
• Partner with marketing, reception and finance teams to support business growth
• Manage reporting, expense control and operational efficiency
• Maintain Altegio CRM system and service standards

Manager
Jellybon Beauty Salon, Muscat, Oman | 2021–2024

• Managed 3 salon locations and a team of 25 employees
• Oversaw operations, staffing, scheduling and profitability
• Improved service delivery and supported revenue performance
• Managed Fresha CRM and operational reporting

Salon Manager
Salon Beauty Moon, Irbil, Iraq | 2019–2020

• Managed full salon operations, recruitment and team performance
• Oversaw financial reporting, customer experience and inventory control

Salon Manager
Beauty Bar, Kyiv, Ukraine | 2018–2019

• Managed daily operations, staffing, payroll coordination and service quality
• Supported marketing and social media promotions

Salon Manager
Beauty Studio True Colours, Kyiv, Ukraine | 2017–2018

• Managed team operations, scheduling, sales and customer retention initiatives

Earlier Experience

Nail Specialist — Beauty Studio True Colours
Nail Specialist — Viva Beauty Salon

EDUCATION

Degree in Psychology
University of Economics, Rivne, Ukraine

Additional Professional Education:
• Cosmetology Clinic & Spa Management
• Beauty Boss for Manager
• Only Top Business Conferences
• Nail Specialist Certification
• Hairstylist Certification
• Accounting

LANGUAGES

English
Ukrainian
Russian