Ніна

Nina Lazarieva
UX/UI Designer
@NinaLazarieva (Telegram) • [open contact info](look above in the "contact info" section) • Behance Portfolio
Remote only • Based in Batumi, Georgia

SUMMARY
UX/UI Designer with 3+ years of experience across B2B SaaS, CRM, e-commerce, and websites – end-to-end:
research, wireframes, high-fidelity UI, and design systems in Figma. Core project: shipped a B2B wholesale
platform from 0 to 1 as solo designer, design system, post-launch iteration based on analytics. Looking to join a
team where good design and attention to detail actually matter.

PROFESSIONAL EXPERIENCE

UX/UI Designer | 02/2023 – Present
Freelance
Delivery-based freelance projects across SaaS, e-commerce, and websites – research, IA, wireframes,
high-fidelity UI, and design systems for handoff. Last projects:
• Designed end-to-end UX/UI for a marketplace SaaS platform (expert review service, NDA) – research,
user flows, high-fidelity prototypes, and design system
• Led full redesign of two e-commerce projects – UX audit, new information architecture, wireframes, and
visual design
• Designed and delivered a multi-page website for a business incubator from concept to launch

Product Designer | 03/2024 – 07/2025
Luxor Ukraine LLC – B2B wholesale platform (shop.luxor-ukraine.com.ua)
Designed and shipped a B2B wholesale platform (shop.luxor-ukraine.com.ua) from 0 to 1, replacing the
company's manual ordering process (phone calls, spreadsheets, 1C ERP) with a self-service platform. Worked
as solo designer end-to-end.
• Conducted audience research and competitive analysis to inform product strategy and feature prioritization
• Used Google Analytics and Microsoft Clarity to analyze user behavior and identify friction points in flows
• Formulated design hypotheses using the JTBD framework and validated them through analytics and
iteration
• Designed information architecture and user flows for complex B2B scenarios – multi-role access (HoReCa
clients, sales managers, management, logistics), debt limits, post-payment terms, pricing agreements, and
order templates for repeat purchases
• Owned end-to-end UX/UI design across 200+ screens, making design decisions independently and
coordinating with the development team through implementation
• Built a scalable design system from scratch in Figma (atomic design, design tokens, auto-layouts)
• Iterated on flows post-launch based on behavioral analytics and feedback from sales team and clients
• In parallel, owned marketing function for Luxor and 4 sub-brands as Head of Marketing – strategy,
campaigns, budget management, and partner coordination (SMM agency, PPC specialist)

Recruiter & Agency Owner | 06/2017 – 02/2022
Agency Bright – Driver recruitment agency for Europe
• Founded and managed a recruitment business for 5 years – developed deep understanding of user needs,
decision-making logic, and client communication across international markets.

Technical Consultant | 10/2015 – 10/2017
Samsung R&D
• Worked on image processing within an ML project, developing strong analytical thinking and a systematic
approach to visual data.

SKILLS
UX Research & Analytics: user needs identification, user flows, CJM, behavioral scenarios, competitor and
market analysis

UI Design: interface design with clear logic and visual structure; composition, color, typography, Material Design
& Apple HIG
Design Systems: scalable UI kits, components, auto-layouts, and design tokens in Figma (atomic design)
Tools: Figma, FigJam, Adobe Photoshop, Google Analytics, Microsoft Clarity, Useberry
AI-assisted workflows: Claude, ChatGPT, Gemini (research, UX copy, ideation), Nano Banana, Krea (image
generation), Relume (wireframing, no-code prototyping)
Additional skills: HTML/CSS foundations, Branding & visual identity, marketing design (landing pages,
banners, email), accessibility, micro-animations.

LANGUAGES
Ukrainian: Native Russian: Native English: B1