Ніна

Nina Lazarieva
Product Designer
Behance Portfolio • LinkedIn • @NinaLazarieva (Telegram) • [open contact info](look above in the "contact info" section)
Remote only • based in Batumi, Georgia

SUMMARY
Product Designer with hands-on experience shipping a B2B SaaS platform from 0 to 1 as solo designer
end-to-end: audience research, JTBD, behavioral analytics, and a design system in Figma.
Additional 3 years of freelance UX/UI across SaaS, CRM, e-commerce, and websites.
Now looking for a Product Designer role on a team with strong design culture and real feedback loops.

PROFESSIONAL EXPERIENCE

UX/UI Designer | 02/2023 – Present
Freelance
Delivery-based freelance projects across SaaS, e-commerce, and websites – research, IA, wireframes,
high-fidelity UI, and design systems for handoff. Last projects:
• Designed end-to-end UX/UI for a marketplace SaaS platform (expert review service, NDA) – research,
user flows, high-fidelity prototypes, and design system
• Led full redesign of two e-commerce projects – UX audit, new information architecture, wireframes, and
visual design
• Designed and delivered a multi-page website for a business incubator from concept to launch

Product Designer | 03/2024 – 07/2025
Luxor Ukraine LLC – B2B wholesale platform (shop.luxor-ukraine.com.ua)
Designed and shipped a B2B wholesale platform (shop.luxor-ukraine.com.ua) from 0 to 1, replacing the
company's manual ordering process (phone calls, spreadsheets, 1C ERP) with a self-service platform. Worked
as solo designer end-to-end.
• Conducted audience research and competitive analysis to inform product strategy and feature prioritization
• Used Google Analytics and Microsoft Clarity to analyze user behavior and identify friction points in flows
• Formulated design hypotheses using the JTBD framework and validated them through analytics and
iteration
• Designed information architecture and user flows for complex B2B scenarios – multi-role access (HoReCa
clients, sales managers, management, logistics), debt limits, post-payment terms, pricing agreements, and
order templates for repeat purchases
• Owned end-to-end UX/UI design across 200+ screens, making design decisions independently and
coordinating with the development team through implementation
• Built a scalable design system from scratch in Figma (atomic design, design tokens, auto-layouts)
• Iterated on flows post-launch based on behavioral analytics and feedback from sales team and clients
• In parallel, owned marketing function for Luxor and 4 sub-brands as Head of Marketing – strategy,
campaigns, budget management, and partner coordination (SMM agency, PPC specialist)

Recruiter & Agency Owner | 06/2017 – 02/2022
Agency Bright – Driver recruitment agency for Europe
Founded and ran a recruitment agency placing drivers across European markets for 5 years.
• Conducted 1000+ structured candidate interviews and built evaluation processes
• Managed B2B client relationships across multiple European countries
• Built and ran agency operations end-to-end from sourcing to placement to client management
• This experience shaped my approach to user research, stakeholder communication, and operational
thinking in product design

Technical Consultant | 10/2015 – 10/2017
Samsung R&D
• Worked on image processing within an ML project, developing strong analytical thinking and a systematic
approach to visual data

SKILLS
Product Design: End-to-end UX/UI design · User flows · Information architecture · Wireframing · High-fidelity
prototyping · Audience and competitive research · Hypothesis-driven design · JTBD · Behavioral analytics ·
Stakeholder communication · Design-to-dev coordination
Design Systems: Figma (atomic design, design tokens, auto-layouts) · Component libraries · Design-to-dev
handoff
Domains: B2B SaaS · E-commerce · Multi-role platforms · Complex B2B workflows
Tools: Figma, FigJam · Adobe Photoshop · Google Analytics · Microsoft Clarity · Useberry · Relume
AI in workflow: Claude, ChatGPT, Gemini (research, UX copy, ideation) · Nano Banana, Krea (image
generation) · Relume (wireframing)
Additional: HTML/CSS foundations · Branding & visual identity · Marketing design · Web accessibility (WCAG)
· Micro-animations
Marketing & Brand: Marketing strategy · Campaign management · Performance metrics · Vendor
management · Brand identity · Event marketing

LANGUAGES
Ukrainian: Native Russian: Native English: B1