Contact information

You can get this candidate's contact information from https://www.work.ua/resumes/18417189/

Work experience

Chief Marketing Officer

from 01.2026 to 03.2026 (3 months)
SEC Group, Київ (Охорона, безпека)

Led the marketing function and an 11-person team, covering marketing and product strategy, communications, budgets and external partners.

Developed a long-term 360° marketing strategy across digital, PR, social media, partnerships and events.
Developed Assortment Policy and Product Strategy.
Redesigned the marketing team structure and optimized the external contractor portfolio.
Developed a new SMM strategy with differentiated roles and content approaches across platforms.

Global MarCom Manager

from 02.2019 to 10.2025 (6 years 9 months)
ASBIS Enterprises PLC, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

Led international product and brand marketing across 24 markets, coordinating a matrix of 50+ marketing, sales and commercial stakeholders.

Launched Canyon in Poland and Ukraine and led the brand rebranding and repositioning.
Drove expansion across Western Europe, the Middle East and Africa following the exit from Russia and Belarus.
Led GTM for new product categories, including smartwatches, kids’ watches, gaming chairs, wireless audio and charging solutions.
Contributed to product development through market and competitor analysis, product lineup, functionality and positioning recommendations.
Shifted cooperation with local markets from on-demand support to regular proactive planning and performance monitoring.
Managed seven-figure annual marketing investments; selected category shares reached ~16% in Romania and ~7% in Ukraine.

Trade Marketing Manager (Modern Trade)

from 08.2015 to 12.2018 (3 years 5 months)
JV Vitmark, Київ (Харчова промисловість)

Delivered +7 p.p. market share growth in Modern Trade.
Managed trade marketing strategy, budgets, market analytics and promotional profitability.
Shifted Sales KPI focus from revenue toward profitability, improving pricing and promotional investment decisions.
Managed a team of 2 analysts.
Improved process of TMA planning and approval

Trade Marketing Manager (Modern Trade)

from 03.2015 to 07.2015 (5 months)
LVN Limited (Nemiroff), Київ (Харчова промисловість)

Managed trade marketing planning, budgets, sales forecasting, Key Account activities and profitability analysis.

Trade Marketing Manager (Modern Trade)

from 12.2011 to 10.2014 (2 years 11 months)
OLYMP Alcohol Company, Київ (Харчова промисловість)

Managed Modern Trade strategy, budgets, sales planning and market analytics; led 8 direct reports plus a regional matrix structure.

Demonstration and Sales School Manager

from 11.2008 to 09.2011 (2 years 11 months)
Group SEB Ukraine, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

Led a 22-person team; transformed the function into a proactive sales model, increasing effectiveness by up to 200% and introducing ROI-based performance evaluation.
Temporary execution of PR coordinator and Trade promo coordinator

Marketing coordinator

from 01.2007 to 06.2008 (1 year 6 months)
Red Bull Ukraine Llc., Київ (Харчова промисловість)

Administrative support of marketing operations, coordination of projects and timelines, communication with vendors and internal teams, and management of marketing documentation and processes.

Merchandising Administrator

from 06.2006 to 01.2007 (8 months)
Ukrainian Mobile Communications, Київ (Телекомунікації, зв'язок)

Managed merchandising administration processes, including schedules, reporting, supplier communication, and operational coordination across retail teams.

Consumer Programs Administrator

from 04.2004 to 06.2006 (2 years 3 months)
JTI Ukraine, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

Supported consumer marketing programs, coordinating promotional activities and cross-functional execution to strengthen brand engagement and support business objectives.

Education

Київський економічний інститут менеджменту ЕКОМЕН

Менеджмент зовнішньо-економічної діяльності, Київ
Higher, from 1996 to 2001 (5 years)

Knowledge and skills

• Стратегічний маркетинг
• Бренд-менеджмент
• Запуск нових брендів
• Комплексні маркетингові комунікації
• Creative Strategy & Content Development
• Consumer Insights & Market Analytics
• PR & Reputation Management
• Digital Marketing & Performance Campaigns
• Brand Positioning & Growth Strategy
• Team Leadership & Cross-functional Management

Language proficiencies

English — advanced