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Work experience

Chief Marketing Officer

from 01.2026 to now (7 months)
SEC Group, Київ (Охорона, безпека)

Development and implementation of the company’s and brands’ marketing strategy
Organization and development of the marketing team
- Audit of the current team structure
- Formation of a new department structure
- Recruitment and training of new employees
Marketing budget management
Work with contractors and partners
- Audit of current marketing service providers
- Identification of the need to engage marketing service providers, conducting tenders, and establishing contractual agreements
Marketing communications
- Development of a long-term communication strategy for corporate and product brands — PR, website content, social media, partnerships, and events
- Coordination of brand campaigns, media relations, and influencer collaborations
- Ensuring consistency of communications across all platforms

Global MarCom Manager

from 02.2019 to 10.2025 (6 years 9 months)
ASBIS Enterprises PLC, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

New product launches, including the creation and localization of marketing content for all markets in EU, ME, Africa.
Collaboration with category managers on product development: provided recommendations on product lineup, functionality, and color palette selection.
Supervised marketing and brand promotion activities across 24 countries and 5 regions (Middle East, Western Europe, Africa, Caucasus, Baltics), ensuring alignment with annual and quarterly plans.
Managed budgets, analyzed performance, and monitored the execution of marketing strategies. Contributed to the development of social media strategies and ensured successful implementation.
Coordinated cross-functional teams to align marketing efforts with business goals and market trends.
Conducted market research and competitive analysis to identify opportunities and enhance the product portfolio and brand positioning.

Achievements:
Successfully launched the brand in two new markets (Poland and Ukraine). Enhanced the regional support function from the Central Team, transitioning from an "ondemand" approach to regular support and performance monitoring. Led a successful rebranding effort in 2020 and developed a strategy for brand repositioning

Trade Marketing Manager (Modern Trade)

from 08.2015 to 12.2018 (3 years 5 months)
JV Vitmark, Київ (Харчова промисловість)

Development and control of execution of Annual Trade Marketing Activity Plan; ensure alignment of Annual TMA Plan across Marketing Strategy, Channel and category development strategy
Setting market share and profitability targets for Channel according to Annual TMA Plan
Manage Trade Marketing budget, evaluation of profitability of TM expenses
Analysis of Market Data: Distribution, Sales, Market Share reports and Competitors’ activity analysis

Achievements:
Market share growth +7% 1H 2018 vs. 1H 2015
Improved process of TMA planning and approval

Trade Marketing Manager (Modern Trade)

from 03.2015 to 07.2015 (5 months)
LVN Limited (Nemiroff), Київ (Харчова промисловість)

Development and control of execution of Annual Trade Marketing Activity Plan; ensure alignment of Annual TMA Plan across Marketing Strategy, Channel and category development strategy
Sales forecast according to Annual TMA Plan
Negotiation with KA chains regarding conduction of TM activities
Evaluation of profitability of TM activities (P&L of trade marketing activities)
Analysis of Market Data: Distribution, Sales, Market Share reports and Competitors’ activity analysis

Trade Marketing Manager (Modern Trade)

from 12.2011 to 10.2014 (2 years 11 months)
OLYMP Alcohol Company, Київ (Харчова промисловість)

Development of Annual Trade Marketing Strategy for Key Retail Chains.
Planning of Channel’s Sales Volumes according to all activities planned
Planning of Annual Promo Budget (both coop-budgets of Retail chains and additional trade Marketing Budget) for channel
Control execution of Key Account Plans and coop-budgets expenditure
Track Sales, Distribution and Share of Market reports for efficient coordination of Promo Plan.
Monitoring of competitors’ activities in Retail chains
Analyze quantitative and qualitative results of trade marketing programs (P&L of promo activities); share insights for further promo programs Personal contribution:
Applied system approach to Annual Key Retail Chain Plans
Worked out automatic forms for internal approval of discount activities and BTL activities
Applied optimization mechanic for GWP activities in order to simplify logistics and control

Demonstration and Sales School Manager

from 11.2008 to 09.2011 (2 years 11 months)
Group SEB Ukraine, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

mplementation of efficient motivation for consultants; Sales Consultants Project Launch
Implementation of effective training program for consultants for Sales Skills
Departments structure change and effectiveness growth up to 200% as result
Temporary execution of PR coordinator and Trade promo coordinator

Marketing coordinator

from 01.2007 to 06.2008 (1 year 6 months)
Red Bull Ukraine Llc., Київ (Харчова промисловість)

Marketing Coordinator responsible for administrative support of marketing operations, coordination of projects and timelines, communication with vendors and internal teams, and management of marketing documentation and processes.

Merchandising Administrator

from 06.2006 to 01.2007 (8 months)
Ukrainian Mobile Communications, Київ (Телекомунікації, зв'язок)

Managed merchandising administration processes, including schedules, reporting, supplier communication, and operational coordination across retail teams.

Education

Київський економічний інститут менеджменту ЕКОМЕН

Менеджмент зовнішньо-економічної діяльності, Київ
Higher, from 1996 to 2001 (5 years)

Knowledge and skills

• Стратегічний маркетинг
• Бренд-менеджмент
• Запуск нових брендів
• Комплексні маркетингові комунікації
• Creative Strategy & Content Development
• Consumer Insights & Market Analytics
• PR & Reputation Management
• Digital Marketing & Performance Campaigns
• Brand Positioning & Growth Strategy
• Team Leadership & Cross-functional Management

Language proficiencies

English — advanced