Ксения

SEO specialist, 40 000 UAH

Employment type:
full-time, part-time
Age:
40 years
City of residence:
Other countries
Ready to work:
Other countries, Remote

Contact information

The job seeker has provided: Phone numberEmail

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Work experience

Seo

from 07.2022 to now (4 years 4 months)
https://notabenepolska.pl/, Варшава (Юриспруденція)

• Developed and executed comprehensive SEO strategies
• Devised and managed content plans for website and digital outreach
• Optimized website content and meta-data
• Added and edited textual content on WordPress
• Implemented and modified microdata and tags in WordPress
• Configured and maintained Google Analytics 4

SEO specialist

from 05.2022 to 12.2022 (8 months)
https://www.bestcustomwriting.com/, Київ (Освіта, наука)

- development of satellite network, search of drop-domains in a specified theme (PNB)
- linkbuilding
- text and meta-data optimization
- control and management of SEO department

SEO specialist

from 11.2019 to now (7 years)
Delfast INC, Київ (Автобізнес та автосервіс)

- promotion strategy development and realization
- text and meta-data optimization
- monitoring of technical optimization
- linkbuilding

SEO outsource

from 05.2019 to 01.2020 (9 months)
IQ-Option, Другие страны (Фінанси, банки, страхування)

Provision of outsourcing services to the company
- search drops, renewal drops
- WP website development
- a quick change of site domain (mirror) because of its blocking for such countries as Turkey, Indonesia, Thailand, countries of Latin America (Colombia, Mexico)
- website development and website promotion, sattelites for Spanish-speaking countries in Latin America
- search of drop-domains in a specified theme for Asia and Latin America

Head of SEO Department

from 04.2014 to 10.2018 (4 years 7 months)
Advertising agency Rusklick, Sant Petersburg (Gambling)

- Development of SEO website promotion strategy, management and promotion implementation.
- Website promotion to the top (Google, Yandex, Mail.ru, Rambler, Bing).
- Lifting of search engines sanctions (Google penalty, penalties for plagiarized and re-optimized content).
- Linkbuilding
- PNB building
- Market promotion (managing and planning of advertising campaigns for contextual advertising, ATL advertising, social networks, branding).
- Website usability analysis and audit. Drawing-up of the Product Requirements Document/the brief/technical statement for usability optimization.
- Web-analytics.

Contextual advertising specialist

from 01.2014 to 12.2014 (1 year)
avada.ru, Moscow (Маркетинг, реклама, PR)

- Matching keywords on the client’s website (Direct)
- Creating textual and media advertising (Google Adwords, Yandex Direct)
- Setting-up and managing of the advertising campaign
- Analytics and reporting
- Elaboration of negative keywords

SEO, contextual advertising specialist

from 01.2013 to now (13 years 10 months)
Spa-kamin.ua, Киев (Роздрібна торгівля)

- Complete management of advertising campaigns for Google Adwords for:
- SEO project promotion (spa-kamin.ua, e-kamin.com.ua) for Google
- Copywriting
- Linkbuilding
- Market promotion

Project-manager

from 01.2012 to 02.2013 (1 year 2 months)
winauto.ua, Киев (Retail)

- Contextual advertising management (Google Adwords, Yandex Direct, trade platforms) – placing advertisements, optimizing expenses, statistics analysis, advertising budgeting.
- Copywriter, content-manager (creating unique SEO texts for auto electronics promotion, filling the online store with goods – description, characteristics).
- Forum manager (setting-up, SEO optimization, forum filling(phpbb3))

Technical support manager

from 06.2010 to 02.2012 (1 year 9 months)
ucoz.ru, Cherkassy (IT)

- Managing the support team. The main task was to organize and automate the work of client support service.
- Composing and implementing standardized answers for written communication with clients.
- Composing and managing the schedule and quality of answers given to clients.
- Searching for and recruiting new staff.
- Training staff for business communication with customers.

Project-manager

from 10.2007 to 06.2012 (4 years 9 months)
Mclaut ISP, Cherkassy (Телекомунікації, зв'язок)

- Developing and managing the realization of Product Requirements Document/the brief/technical statement for the provider’s local network (content resources websites with videos, tv shows, animation movies, audiobooks, etc).
- Initiator and subsequently manager of the project on IPTV service invagination to the local network, which was realized as part of provider’s local resources.
- Moderator of the forum – forum.ck.ua

Briefer

from 03.2006 to 07.2007 (1 year 5 months)
http://mavpabasket.com/, Cherkassy (Краса, фітнес, спорт)

- Briefer (organizing and leading press-conferences, organizing media accompaniment of the team).
- Project-manager.
- Copywriter and content-manager.

Education

Cherkasy National University of Bohdan Hmelnytskyy

Aculty of Ukrainian philology and journalism, journalist, Cherkassy
Higher, from 2003 to 2008 (5 years)

Additional education and certificates

2012, 4 month

Knowledge and skills

  • MS Office
  • Adobe Photoshop
  • MS Excel
  • Google Analytics
  • MS Word
  • WordPress
  • Google Ads
  • Joomla!
  • Windows
  • CMS
  • Bitrix24
  • Google Tag Manager
  • Умение анализировать
  • Ability to analyze
  • Google
  • Webasyst
  • Direct
  • Metrika
  • Специалист Google Adwords
  • Yandex Direct
  • Бегун
  • Axure RP
  • uCoz
  • Google Adwords Specialis

Language proficiencies

  • English — advanced
  • Italian — beginner

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