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Work experience

Head of export marketing

from 12.2016 to 03.2019 (2 years 3 months)
MHP, Киев (Agriculture, agribusiness)

•Establishment of export marketing from scratch.
•In-depth investigation of markets potential, focusing and prioritization of markets. Markets insights elaboration.
•Market and consumer research.
•Development of marketing strategies for export markets.
•Creation and development of a portfolio of export brands (From 1 TM Y2016 to 4 TM& 2PL Y2019).
•Brand positioning for export brands.
•Product mix policy based on market analysis, consumer needs/insights and production capabilities.
•Obtaining a market share by developing marketing plans and programs for each brand.
•Achievement of brand image KPIs by implementation of marketing and trade marketing support.
•Digital platform creation (website, SMM) and its development strategies.
•Building customers’ loyalty by organizing and developing specific customer-relationship programs; brands support in partnership with distributors.
•Maintenance of partnership relations with customers and attraction of new customers by determining company’s and brands’ presence at international exhibitions (Gulfood, Anuga).
•Preparation and administration of annual marketing budget.
•Team leadership: ensuring efficiency of the team, development of professional and personal qualities of employees.

Marketing Manager (Head of FPP Direction)

from 10.2015 to 12.2016 (1 year 2 months)
MHP, Киев (Agriculture, agribusiness)

•Development of marketing plans for FPP category. Management of P&L.
•Market and consumer research.
•Product mix policy based on market analysis, consumer needs/insights and production capabilities.
•Brands positioning and BVI creation.
•New sales channels development (Fair, HoReCa) and development of specific customer-relationship programs.
•Development and implementation of merchandising standards for different sales channels and points of sale.
•Brand awareness building, trial stimulation provides by marketing and trade marketing activations in points of sale: price promos, POS branding, in-store branding, PR, BTL and at events and fairs.
•Presentations and tastings for sales team.
•Team leadership.

Brand manager "Наша Ряба"

from 12.2014 to 10.2015 (10 months)
MHP, Киев (Agriculture, agribusiness)

•Development and implementation of a marketing plan for TM «Наша ряба».
•Creation and launch of 360 marketing campaign.
•Establishment of a new product development process and launch of new product categories.
•ATL and BTL support for TM «Наша ряба».

Brand manager

from 02.2013 to 03.2014 (1 year 1 month)
AVK Confectionary, Киев (Food industry)

•Development and implementation of a strategy and marketing plan for the product category.
•Full cycle of investment project (from project evaluation to product launch).
•Ensuring achievement of sales and profits.
•ATL and BTL brand support.

Head of Brands and Product Development

from 03.2011 to 01.2013 (1 year 10 months)
Zhytomyr sweets (Житомирские ласощи), Киев (Confectionary)

•Strategic planning of production, sales and profit.
•Development and implementation of a marketing plan for brands.
•Product mix policy based on market analysis, consumer needs/insights and production capabilities.

Brand manager

from 05.2009 to 02.2011 (1 year 9 months)
Zhytomyr sweets (Житомирские ласощи), Киев (Confectionary)

Education

КНЕУ им. В. Гетьмана

ЦМП, маркетинговий менеджмент, Киев
Higher, from 2011 to 2014 (3 years 3 months)

Второе высшее образование

Украинская академия банковского дела Национального банка Украины

Банковских технологий, экономическая кибернетика, Сумы
Higher, from 2003 to 2008 (4 years 9 months)

Диплом магистра

Additional education and certificates

Курсы фотографа «Базовий творчий»

2014, 3 месяца

Language proficiencies

• Russian — fluent
• Ukrainian — fluent
• English — average