Personal information hidden

Vita Kotsur
Date of birth: 26.02.1991
Nationality: Ukrainian
Language skills: Ukrainian (native), English (fluent),
German (basic), Russian (fluent)

CONTACTS:
Phone number: [open contact info](look above in the "contact info" section)
E-mail address: [open contact info](look above in the "contact info" section)

PROFESSIONAL SUMMARY__________

Luxury hospitality, wellness and guest experience leader with international experience across
ultra-luxury resorts, pre-opening destinations and premium wellness operations. Proven success in
leading multicultural teams, strengthening operational performance and delivering exceptional
service in complex, high-expectation environments.
Known for combining commercial awareness with operational discipline to build high-performing
teams, elevate service standards and create guest experiences that strengthen brand reputation,
improve financial performance and support long-term business growth.

CORE COMPETENCIES__________
- Luxury Hospitality Operations
- Wellness & Spa Leadership
- Commercial Performance
- Guest Experience Strategy
- Team Leadership & Development
- Pre-opening Projects
- Operational Excellence
- Stakeholder Management

PROFESSIONAL EXPERIENCE__________

Guest Experience Lead
NEOM Nature Reserve (Saudi Arabia), 2025-2026

- Led the development and delivery of premium guest experiences across NEOM Nature Reserve,
ensuring seamless execution of luxury land and marine activities in collaboration with cross-
functional operational teams.
- Established guest journey frameworks, operational procedures and service standards to support the
launch and continuous development of a high-end nature tourism destination.
- Designed and delivered structured training programs that strengthened luxury communication
standards, operational consistency and team readiness across guest-facing departments.
- Partnered with internal stakeholders to coordinate complex guest itineraries, align operational
workflows and ensure exceptional service delivery across multiple business functions.
- Drove continuous improvement of luxury tourism products by translating guest feedback and
operational insights into practical service enhancements.
- Strengthened destination readiness through SOP development, operational documentation and
implementation of consistent service practices across guest experience operations.
- Represented the guest perspective in cross-department collaboration, ensuring that operational
decisions consistently reflected luxury hospitality standards and commercial objectives.
Guest Relations Lead, Dive Butler International (Pre-opening)
NEOM Sindalah (Saudi Arabia), 2024-2025

- Supported the successful pre-opening of NEOM Sindalah by helping establish operational
frameworks, guest communication standards and service procedures for an ultra-luxury destination.
- Played a key role in designing structured guest communication processes, reservation workflows and
personalized service practices prior to launch.
- Collaborated with operational leaders across multiple departments to ensure service consistency,
operational readiness and seamless guest experiences during critical pre-opening phases.
- Supported the implementation of luxury hospitality standards while contributing to the establishment
of a guest-focused service culture aligned with the destination’s long-term vision.
- Coordinated complex guest requests and operational logistics, maintaining high levels of
personalization, discretion and attention to detail throughout the guest journey.

Spa Supervisor
Anantara Kihavah Maldives Villas (Maldives), 2022-2023

- Directed the daily operations of a luxury spa comprising treatment rooms, hydrothermal facilities,
beauty services and retail operations while leading a multicultural team of 14 spa professionals.
- Consistently exceeded departmental revenue targets through strategic retail leadership, personalized
wellness consultations and premium guest relationship management.
- Became the primary commercial driver of spa retail performance, personally generating up to 90%
of total retail sales through trusted guest relationships and highly personalized wellness
recommendations.
- Managed budgeting, cost control, revenue analysis, inventory planning, procurement, scheduling and
operational reporting to maximize profitability while maintaining exceptional service standards.
- Recruited, onboarded, coached and developed spa professionals, fostering a culture of accountability,
collaboration and continuous learning.
- Designed personalized wellness journeys for royalty, UHNW individuals, senior political figures,
international investors and celebrity guests, delivering highly tailored experiences with discretion and
exceptional attention to detail.
- Led service recovery for complex guest situations, strengthening guest loyalty and protecting brand
reputation through proactive problem resolution.
- Contributed to achieving an LQA audit score above 98%, receiving individual recognition from the
auditor for exceptional contribution to service quality and guest experience.
- Partnered closely with resort leadership to align spa operations with commercial objectives, guest
satisfaction goals and overall resort performance.

International Fashion & Luxury Hospitality Projects
Europe, Asia and Middle East, 2018-2023

- Delivered premium beauty and styling services for VIP guests within luxury hospitality, international
fashion events and private client environments.
- Worked with high-profile clientele during Milan Fashion Week and Ukrainian Fashion Weeks,
providing personalized services in fast-paced, high-expectation settings.
- Supported luxury guest experiences at Anantara Kihavah Maldives Villas through tailored beauty
services for special occasions and premium clientele.
- Built trusted long-term relationships with discerning clients through discretion, attention to detail and
highly personalized service.
Founder & Executive Director of National University Beauty & Talent Competition
Taras Shevchenko National University of Kyiv (Ukraine), 2011-2013

- Founded and led a national university beauty and talent competition, transforming an initial concept
into a large-scale project delivered within one of Ukraine’s leading universities.
- Directed the full project lifecycle, including strategic planning, budgeting, sponsorship acquisition,
stakeholder engagement, marketing and event execution.
- Built partnerships with university leadership, corporate sponsors, media representatives, public
figures and international organizations, including foreign embassies.
- Led cross-functional teams and coordinated multiple external partners, ensuring seamless delivery of
a high-profile public event.
- Negotiated sponsorship agreements and institutional approvals while managing project budgets,
timelines and operational priorities.
- Represented the project in communications with senior stakeholders, strengthening its public
visibility and long-term reputation.

Associate Professor, Lecturer in History
Hryhorii Skovoroda University in Pereiaslav (Ukraine), 2014-2022

- Designed and delivered university-level educational programs while leading academic groups and
mentoring students.
- Developed structured training systems, assessment frameworks and performance evaluation
methodologies.
- Strengthened analytical thinking, public communication and knowledge transfer skills that continue
to support leadership, team development and operational excellence in luxury hospitality.

EDUCATION__________

Master’s Degree, Public Management and Administration
Hryhorii Skovoroda University in Pereiaslav
2022-2023

Doctor of Philosophy (PhD), History
Hryhorii Skovoroda University in Pereiaslav
2011-2014

Master’s Degree, Psychology
Taras Shevchenko National University of Kyiv
2012-2016

Master’s Degree, Pedagogy and Philology
Hryhorii Skovoroda University in Pereiaslav
2008-2011

PROFESSIONAL DEVELOPMENT __________

- Advanced Guest Experience Programs, NEOM (2024–2026)
- Art of Business Negotiation, Yale School of Management (Professor Barry Nalebuff)
- Professional Spa & Wellness Operations Training, Anantara Hotels & Resorts
- Professional Psychology Programs
- Business Communication & Professional Etiquette