Contact information

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Work experience

Product analyst

from 12.2023 to 04.2026 (2 years 5 months)
Igaming, Дистанційно (IT)

- Conducted product and promotional performance analyses using Funnel
Analysis, Retention Analysis, Revenue Analysis, and Performance
Analysis; identified growth opportunities and delivered data-driven
recommendations to improve business outcomes.
- Monitored key product and business KPIs, performed root cause analysis
of metric fluctuations, identified performance drivers, and provided
actionable insights to support timely decision-making.
- Designed, developed, and maintained a comprehensive BI dashboard
ecosystem for monitoring product performance, user behavior, and
operational metrics, primarily using Metabase.
- Performed forecasting, scenario modeling, and business impact
assessments to support strategic initiatives, including loyalty program
launches and large-scale product assortment changes.
- Established a structured analytics framework and recurring reporting
processes aligned with business priorities, standardizing analytical
workflows and improving stakeholder communication efficiency.
- Automated and optimized marketing workflows through advanced
Google Sheets solutions, complex formulas, and analytical calculations,
reducing manual effort and increasing operational efficiency.
- Conducted ad-hoc analyses to support management discussions, business
reviews, and strategic decision-making.
- Collaborated closely with product, marketing, and management teams to
translate business questions into analytical insights and actionable
recommendations.

Education

ХНУ імені В. Н. Каразіна

Економічний, економічна кібернетика, Харків
Higher, from 2019 to 2023 (4 years)

Knowledge and skills

• MS SQL Server
• DataGrip
• Funnel analysis
• Marketing analysis
• Metabase
• MS Power BI
• Pandas
• Аналітичне мислення
• Аналіз даних
• Робота з базою даних
• Візуалізація даних

Language proficiencies

English — above average