Ikram

MOHAMMED IKRAMUL AMEEN
Performance Marketing & Media Buying Specialist
Bengaluru, India • [open contact info](look above in the "contact info" section) • [open contact info](look above in the "contact info" section) • [open contact info](look above in the "contact info" section) • Telegram: @ikramameen
PROFILE
Performance marketing specialist with hands-on media buying experience across Meta Ads, Google Ads, and programmatic DSPs (DV360, CM360). Skilled in campaign setup, audience targeting, creative testing, and budget/bid optimization to drive CPA, ROAS, and CTR targets. Certified in Google Ads, Meta, DV360/CM360, LinkedIn, and TikTok Ads. Combines a data-driven approach to scaling paid traffic with 2 years of frontline customer-facing experience, bringing strong communication and problem-solving to fast-moving media buying teams. Comfortable working remotely across time zones and reporting on daily campaign performance.
PROFESSIONAL EXPERIENCE
Media Buyer | Promptitude LLC 6 months
• Planned, launched, and managed paid traffic campaigns across Meta Ads and Google Ads, allocating and adjusting daily budgets to hit CPA and ROAS targets.
• Ran creative and audience split-tests, analyzing CTR, CPC, and conversion data to pause underperforming ad sets and scale winning ones.
• Monitored campaigns daily in Google Ads Manager, Meta Ads Manager, and DV360, adjusting bids and placements to control spend efficiency.
• Built UTM-tagged tracking links and used Google Analytics to validate conversion tracking and attribution across funnels.
• Prepared daily and weekly performance reports covering spend, CPL, CTR, and ROAS, and shared optimization recommendations with the team.
• Researched and tested new ad accounts, audience segments, and landing pages to keep campaigns compliant and cost-efficient.
Customer Care Executive | Promptitude LLC 2 years
• Handled customer inquiries through calls, emails, and chat support professionally.
• Resolved customer complaints and provided timely solutions to improve satisfaction.
• Maintained accurate customer records and follow-ups using CRM tools.
• Collaborated with internal teams to ensure smooth customer experience and consistently met satisfaction targets.
CORE SKILLS
Paid Media: Meta Ads, Google Ads, Paid Search, Paid Social, Retargeting, Lead Generation
Programmatic: DV360, CM360, Oracle BlueKai, Audience Segmentation, Real-Time Bidding
Optimization: A/B Testing, Creative Testing, Conversion Rate Optimization, Bid & Budget Management
Analytics: Google Analytics, Performance Reporting, Funnel Analysis, UTM Tracking, Conversion Tracking
Key Metrics: CPC, CPL, CAC, CTR, ROAS, CPA
Tools: Google Ads Manager, Meta Ads Manager, DV360, CM360, Oracle BlueKai, Google Analytics, Excel
CERTIFICATIONS
• Google Ads Search Certification — Google
• Meta Certified Digital Marketing Associate — Meta
• Programmatic Advertising Certification
• Performance Marketing Certification
• LinkedIn Marketing Labs Fundamentals — LinkedIn
• TikTok Ads Fundamentals — TikTok
• Google Analytics Certification — Google (In Progress)
EDUCATION
Bachelor of Commerce (B.Com) — Bangalore University, First Class, CGPA 6.13 (2020)
12th Grade — ICPEM School of Higher Grade Qualification, Bangalore (2015–2017)
10th Grade — National Institute of Open Schooling (NIOS), 2015