Володимир

VOLODYMYR KRAVCHENKO
SEO & Growth Marketing Specialist | Technical SEO | AEO & GEO | AI Search
📍 Vinnytsia, Ukraine | Open to Remote / International Opportunities
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PROFESSIONAL SUMMARY
SEO & Growth Marketing Specialist with hands-on experience across technical SEO, on-page optimization, search intent research, content strategy, local SEO, AEO/GEO and AI search visibility.
Experienced in building and optimizing websites for both traditional search engines and emerging answer engines, including Google, ChatGPT, Perplexity and Gemini.
My experience combines SEO and digital marketing with practical business experience in B2B, local services, real estate and energy storage. This allows me to connect search strategy with customer intent, lead generation and commercial objectives.
Currently focused on the evolution of search from traditional rankings toward AI-powered discovery, answer engines and generative search, while maintaining strong SEO fundamentals, technical quality and human-centered content.

CORE EXPERTISE
SEO
• Technical SEO
• On-Page SEO
• Keyword Research
• Search Intent Analysis
• Content Optimization
• Content Strategy
• Competitor Analysis
• Content Gap Analysis
• Internal Linking
• Metadata Optimization
• SEO Site Architecture
• Local SEO
AEO / GEO / AI Search
• Answer Engine Optimization (AEO)
• Generative Engine Optimization (GEO)
• AI Search Optimization
• AI Visibility Research
• AI Citation Analysis
• Search-to-Answer Content Strategy
• FAQ & Entity-Oriented Content
• Structured Content for AI Search
• Google AI Overviews Optimization
Growth & Digital Marketing
• Lead Generation
• Conversion Optimization
• Performance Marketing
• Google Ads
• Facebook Ads
• Content Marketing
• Customer & Competitor Research
• B2B Marketing
• Digital Acquisition

SELECTED SEO & GROWTH PROJECTS
StorageRank.agency
SEO / AEO / GEO / B2B Growth
International B2B digital project focused on the Battery Energy Storage System (BESS) market.
Key contributions
• Developed the SEO and AEO information architecture for an international B2B website.
• Conducted keyword research and search-intent analysis for the energy storage market.
• Developed topical clusters and content structures around BESS, EPC, utility-scale storage and related technologies.
• Structured website content for both traditional search engines and AI answer engines.
• Worked on technical SEO, internal linking, metadata and structured content.
• Developed an AI search visibility research and testing methodology across major answer engines.
• Worked with AI citation and visibility analysis for ChatGPT, Perplexity, Gemini and other AI search environments.
• Developed the concept and structure of the StorageRank Index™, an industry ranking and topical authority asset.
• Created ranking and industry content structures designed to strengthen topical authority and commercial search visibility.
• Applied SEO, AEO and GEO principles to B2B content and landing pages.
Focus: Technical SEO · B2B SEO · AEO · GEO · AI Search · Topical Authority · Content Strategy

FreedomSteli.com.ua
Local SEO / Technical SEO / Conversion SEO
SEO project for a local stretch-ceiling installation business in Vinnytsia, Ukraine.
Key contributions
• Conducted SEO and competitor analysis for the local market.
• Developed keyword and search-intent structures around commercial service queries.
• Optimized service-page architecture and content structure.
• Worked on Title, Meta Description and H1 optimization.
• Identified and developed internal-linking opportunities.
• Optimized image SEO and ALT attributes.
• Developed content structures targeting specific customer needs and room types.
• Worked with local search visibility and GEO-oriented content.
• Applied AEO principles to service content and informational sections.
• Analyzed competitors and identified opportunities for additional service and landing pages.
Focus: Local SEO · Service SEO · Search Intent · On-Page SEO · Content Strategy · Local GEO · AEO

PROFESSIONAL EXPERIENCE
VOLTAGE Group — Vinnytsia, Ukraine
Assistant Manager | April 2026 – July 2026
• Supported B2B energy storage and infrastructure projects for industrial and commercial clients.
• Worked with technical product information, customer requirements and commercial documentation.
• Supported projects involving Battery Energy Storage Systems (BESS).
• Coordinated project documentation, logistics and communication between stakeholders.
• Developed practical understanding of B2B technical products and customer requirements.
• Gained hands-on industry knowledge of the energy storage market and its commercial applications.
Relevant to SEO/Growth: B2B · Technical Products · Customer Intent · Market Research · Energy Storage

IcanHelpHost
SEO Volunteer | 2022 – 2024
• Supported website SEO and organic search optimization.
• Conducted keyword research and search-intent analysis.
• Worked on on-page optimization, headings, metadata and content structure.
• Improved internal linking and identified content optimization opportunities.
• Conducted competitor and search-result research.
• Used SEO and AI tools for research, content planning and optimization.
• Supported improvements to organic visibility and user experience.
Focus: SEO · Keyword Research · On-Page SEO · Content · Internal Linking · Competitor Research

Real Estate Agency — Vinnytsia Region, Ukraine
Real Estate Agent | October 2019 – May 2025
• Managed B2B and B2C real estate transactions and long-term client relationships.
• Conducted market, property and competitor research.
• Qualified leads and analyzed customer needs and purchase intent.
• Managed negotiations and guided clients through the complete sales process.
• Worked directly with buyers, sellers, developers and other stakeholders.
• Developed strong understanding of customer behavior, local markets and commercial decision-making.
• Built practical experience in lead generation, sales communication and conversion-oriented customer journeys.
Relevant to SEO/Growth: Customer Intent · Lead Qualification · Local Market Research · B2B/B2C · Sales · Conversion

PROFESSIONAL DEVELOPMENT
Projector Institute
Affiliate Marketing / Performance Marketing | August 2023 – October 2024
Training focused on:
• Affiliate marketing
• Performance marketing
• Traffic acquisition
• Digital growth strategies
• Conversion optimization
• Marketing analytics

Google
Digital Marketing & E-commerce / Google Ads
Training and certifications covering:
• Digital marketing fundamentals
• E-commerce
• Google Ads
• Customer acquisition
• Lead generation
• Customer engagement
• Digital marketing strategy

Hillel IT School
Digital Marketing / SEO
Training covering:
• SEO fundamentals
• Content marketing
• Digital advertising
• Marketing analytics
• Customer acquisition
• Digital marketing strategy

TOOLS & PLATFORMS
SEO & Analytics
Google Search Console · Google Analytics · Ahrefs · Semrush · SimilarWeb · Screaming Frog
CMS & Web
WordPress · Shopify
AI & Search
ChatGPT · Perplexity · Gemini · AI research & content optimization tools
Advertising
Google Ads · Facebook Ads

CERTIFICATIONS
• Google Ads Certification
• Google Digital Marketing & E-commerce
• Foundations of Digital Marketing and E-commerce
• Customer Engagement Online
• From Preferences to Potential Leads
• Sertificate

INDUSTRY EXPERIENCE
B2B & SaaS · Energy Storage / BESS · Real Estate · Local Services · E-commerce · Digital Marketing

LANGUAGES
Ukrainian — Native
English — B1