Viktoriia

Viktoriia Novak [open contact info](look above in the "contact info" section)

Senior UX/UI Designer LinkedIn Profile

Varna, Bulgaria
Portfolio Case Study

About Me
Senior UX/UI Designer with 7 years experience in SaaS, Fintech, Marketing and AI for B2B and B2C. Increased
engagement rate by 23% after optimizing table views and simplifying information preview in a Fintech platform.
Upgraded design system and cut development time by 25%.

Work Experience
Senior UX/UI Designer, Exactius USA

March 2025 - Jan 2026

Violet is the AI-powered growth platform (B2B SaaS-like) built by Exactius. The company delivers capital-efficient,
fast-scaling digital performance marketing solutions for businesses of all sizes.

Developed and optimized a full-scale design system for the platform, reducing development time by 25%, cutting
design time by 30% and lowering component-related bugs by 90%.
Conducted audits of existing components to eliminate inconsistencies, improved platform-wide UI quality and
reduced QA issues across releases on 20%.
Organized Figma libraries, cutting design review time by 35% and improving cross-team collaboration.
Collaborated with product, engineering and marketing teams to align flows and requirements, accelerating
feature delivery and improving release quality.
Improved accessibility by aligning color tokens with WCAG AA standards, reducing compliance risks.
Provided detailed implementation feedback to engineering, reducing post-release fixes and increasing release
stability.
Strengthened cross-team processes by establishing a component review flow, boosting consistency and
reducing rework.

UX/UI Designer, Freelance
Sep 2022 - Nowadays

Designed and delivered mobile and web products from scratch, increasing user satisfaction by 15% through
usability improvements and iterative testing.
Developed a scalable design system for a SaaS product, reducing design and development time by 25% for new
features.
Created wireframes, storyboards, user flows and sitemaps to communicate product direction, improving
alignment with stakeholders and developers.
Optimized marketing app interfaces using UX analysis, boosting engagement and conversion across key user
journeys.
Product Designer, VYBZ United Kingdom

Aug 2024 - Dec 2024

VYBZ is a social platform connecting local communities through live group chats and social feeds, fostering high
daily engagement among thousands of users.

Conducted user and market research to identify behavioral patterns, informing product decisions.
Improved and optimized app flows based on data insights, enhancing usability and user retention.
Maintained consistency with IOS design guidelines, ensuring a polished and native user experience.
Leveraged reusable design system components to speed up delivery and maintain visual consistency.
Collaborated with cross-functional teams to align product goals, improving delivery speed.

Product Designer, Respaid USA

May 2023 - Feb 2024

Respaid is an AI-powered SaaS platform serving B2B debt collection, generating $3.8M revenue in 2024. Optimizes
communication, recovery rates, and payment efficiency.

Designed 5+ features improving user efficiency and simplifying complex workflows.
Improved debt recovery workflows, cutting design/dev cycles by 25% and boosting usability scores by 15%.
Enhanced website UX using best practices, boosting interaction quality on key pages.
Organized and expanded the design system, improving team collaboration efficiency by 20%.
Collaborated with marketing, engineering and product teams to ensure cohesive product delivery.

Middle UX/UI Designer, Ponee Ukraine

Apr 2021 - Nov 2022

Ponee is a design agency specialising in innovative digital products, including SaaS, E-Commerce, Fintech, AI, and
more. I have contributed to projects in these sectors, creating user-centric solutions.

Conducted UX research that led to a 28% increase in conversions for a marketing product.
Performed competitor and market analysis to define personas and user needs, strengthening product strategy.
Developed high-fidelity wireframes and prototypes for web and app flows, improving clarity for stakeholders and
developers.
Created usability improvements that enhanced user experience across multiple products.
Mentored junior designers, improving team capability and design quality.
Collaborated with cross-functional teams to deliver optimized solutions on time.

UX Designer, GBSFO Ukraine USA
Aug 2020 - Feb 2021

GBSFO is a custom software development company. Working with clients like Cisco, Yahoo! and LinkedIn and
specializing in cybersecurity, data science, and software solutions. Here, I worked directly with Cisco.

Updated and optimized application services for cybersecurity and data-driven products, improving performance
and usability.
Worked with Cisco’s UI library to design new components that aligned with strict brand and security guidelines.
Analyzed user behavior and conducted testing, informing design iterations and improving user satisfaction.
Developed prototypes using InVision, Craft and Moqups, speeding up validation of design concepts.
Collaborated with international Cisco teams to deliver UX solutions that supported global product goals.
Skills
UX Research Storyboard User and App flows Personas A/B Testing Concepts Usability Testing

Prototyping Problem Framing Responsive Business Value Focus User Interviews Accessibility

Data-Driven Hypothesis Mobile-First UI Patterns Emotional Design Design System Interaction Design

Tools
Figma Adobe Creative Cloud Invision Miro Notion Mixpannel Jira ClickUp

Languages
English - Advanced Ukrainian - Advanced Bulgarian - Advanced Spanish - Intermediate

Education
Master's Degree in Marketing Bulgaria Master's Degree in Marketing Ukraine

University of National and World Economy Odessa National Academy of Food Technologies
Sept 2018 - Jan 2020 Sept 2012 - Jun 2018

Certificates
Product Design & Analytics UX Design for Mobile Applications
Skvot | Achieved 1st place out of 40 students Interaction Design
Jul 2025 - Nov 2025 Dec 2021 - Feb 2022

Websites Design Graphic Design
A. Svyrydova Projector
Jul 2020 - Sept 2020 Jun 2018 - Sept 2018

Contact Me
[open contact info](look above in the "contact info" section) LinkedIn Profile