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SERGEY BORONIN
Amazon Listing Specialist | SEO & Catalog Optimization
Kharkiv, Ukraine | [open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section) | Telegram: @murkator
SUMMARY
Amazon Listing Specialist with 5+ years creating, optimizing, and maintaining product listings across US and EU marketplaces (Amazon, OTTO, Temu). Strong track record in Amazon SEO, keyword research, and listing content that drove a 16% year-over-year sales increase. Experienced across the full listing lifecycle — from A+ Content and catalog audits to competitor analysis and cross-functional coordination with PPC, logistics, design, and purchasing teams — with a consistent focus on visibility, accuracy, and conversion.
KEY SKILLS & COMPETENCIES
• Listing Optimization & SEO: keyword research, titles/bullets/descriptions, backend search terms, A+ Content & Brand Story.
• Catalog Management & Compliance: listing quality audits, flat file basics, stranded inventory and suppression resolution.
• Marketplace Operations: Seller Central, inventory & FBA coordination, competitor analysis (Buy Box, pricing, BSR).
• Collaboration & Reporting: cross-functional work with PPC, logistics, and design teams; data-driven reporting.
• Tools: Helium 10, Sellerboard, Keepa, SellerSprite, Lingxing OMS, Excel, Google Sheets.
WORK EXPERIENCE
Amazon Listing Specialist — E-Gate Germany GmbH (Amazon / OTTO / Temu)09/2025 – 03/2026
• Created and optimized product listings across Amazon, OTTO, and Temu, maintaining a catalog of 500+ SKUs with consistent content quality across all three platforms.
• Conducted keyword research and competitor analysis to improve product discoverability and search ranking.
• Optimized product titles, bullet points, descriptions, and backend search terms for maximum visibility.
• Maintained listing quality and catalog accuracy across multiple marketplaces, minimizing content errors.
• Coordinated listing updates with logistics, purchasing, and design teams to keep product data accurate.
• Monitored inventory availability and prepared FBA shipments to maintain stock levels.
• Supported PPC optimization through search term and listing performance analysis.
Account Manager, PL — AmzProfessional (Amazon)09/2023 – 10/2024
• Created and optimized Amazon listings using keyword research and SEO best practices.
• Increased annual sales by 16% through continuous listing optimization and marketplace improvements.
• Audited existing listings and implemented content improvements based on performance metrics.
• Conducted competitor analysis — Buy Box, pricing, BSR, ratings, and reviews — to inform content strategy.
• Collaborated with PPC specialists to improve organic ranking and advertising efficiency.
• Managed Amazon Seller Support cases related to listings and catalog issues.
• Controlled inventory and coordinated product availability across operational teams.
Account Admin — Nextdoor Store (Amazon)04/2022 – 05/2023
• Uploaded and maintained product images, A+ Content, and Brand Story.
• Conducted keyword research using Helium 10 and competitor analysis to inform listing content.
• Managed product variations and catalog updates.
• Supported promotional campaigns, including Coupons, Prime Discounts, and Lightning Deals.
• Resolved catalog issues, stranded inventory, and listing suppression cases.
• Processed reimbursement claims and marketplace compliance documentation.

Customer & Technical Support Manager, PL — EASYFEET (Amazon)09/2021 – 01/2022
• Maintained listing accuracy across titles, bullet points, descriptions, pricing, and A+ Content, minimizing catalog errors.
• Improved search visibility by indexing relevant keywords across the catalog.
• Tracked listing changes using Helium 10 and Sellerboard to catch unauthorized edits early.
• Maintained Account Health by monitoring and resolving listing-related support cases.
• Protected brand integrity by removing unauthorized sellers (hijackers) via Brand Registry tools.
• Tracked Voice of the Customer metrics and return reasons to flag recurring listing issues.
• Responded to customer inquiries through Amazon Messaging.
EDUCATION
Kharkiv Polytechnic Institute — Department of Physical Engineering, Diploma with Honors
Business Study Program — Cincinnati, Ohio, USA
LANGUAGES
English — Upper-Intermediate (B2)