Аліна

Portfolio

Alina Harbera LinkedIn
Vinnytsia, Ukraine
Product / UI-UX Designer [open contact info](look above in the "contact info" section)
FinTech • PropTech • Complex systems [open contact info](look above in the "contact info" section)

Summary
Product / UI-UX Designer with 3+ years of experience designing complex, high-stakes B2B2C and FinTech products — including a
unified billing platform serving 200,000+ users and a B2B2C property management platform with 600+ organizations onboarded. I
turn ambiguous requirements into validated, scalable interfaces through end-to-end UX: discovery, wireframing, prototyping, and
usability testing. Background also spans corporate/e-commerce web design, branding, and freelance client work, with hands-on
experience owning design end-to-end as a sole designer on live products and mentoring junior designers.

Core Skills
UX Research: Product Design: Product Thinking: UI Design:
● User interviews ● Complex workflows ● HADI ● Visual hierarchy
● Usability testing ● Information ● A/B test logic ● Typography
● Wireframing architecture ● Funnels ● Component-based UI
● CJM ● Prototyping (Figma) ● Product metrics basics ● Responsive UI
● JTBD ● User flows ● Mobile-first design
● Competitor analysis ● Design systems ● Accessibility basics
● Design handoff ● Branding & graphic
design

Tools
Figma, Miro, Jira, Confluence, ClickUp, Notion, Google Analytics (basic), Sheets/Excel, Adobe Photoshop, Adobe Illustrator, Looker
Studio, AI tools (for more information, check out my portfolio), HTML / CSS (basic)

Experience
2024–2025
Product Designer — Soft Generation
B2B2C Property Management Platform (HOA/OSBB) | Web + Mobile
Product for housing associations to manage buildings - residents, meetings, payments, requests, and operations. 600+ housing
associations (HOAs) onboarded.
● Joined at an early stage and helped define product scope, core workflows, and UX direction across web and mobile.
● Conducted 12+ user interviews with association heads and residents to map real operational workflows and pain points.
● Designed the hybrid HOA meeting flow with Diia.Signature integration, enabling legally valid online voting: replacing
paper-based in-person meetings.
● Synthesized research into product requirements and feature concepts, and validated core flows through interactive
prototypes and usability testing.
● Contributed to the product roadmap and supported launch with validated designs and discovery outputs.
2023–2024
Product Designer — Soft Generation
B2C FinTech Payment Platform (unified billing) | Web + Mobile
Unified billing platform aggregating utility, tax, and other local providers in one product - 200,000+ regular users.
● Redesigned the core payment flow so users pay all bills in a single transaction instead of paying each provider separately:
cutting a multi-step, repetitive process down to one checkout.
● Designed the Taxes & Fees payment module end-to-end: from research to production-ready screens and integrated it into
the existing product structure.
● Redesigned checkout, transactions, and payment cart; usability testing showed users completed the core payment task
noticeably faster and with fewer errors on critical steps.
● Built and maintained a design system of reusable components, ensuring consistency across web and mobile and speeding
up handoff with engineers.

● Created marketing and graphic materials that strengthened brand recognition by 35% and increased target-audience
engagement.
● Mentored a junior designer on UX decisions, design-system usage, and Figma workflows — shortening their onboarding
ramp-up time.
2023
FinRep: Campaign finance reporting system | Web
Reporting system used by political committees to track contributions, expenditures, and debts and file compliant reports on
deadline.
● Sole designer on a live product; owned UX end-to-end from discovery to dev-ready specs.
● Interviewed treasurers and stakeholders to map real reporting workflows and compliance constraints.
● Designed real-time compliance guardrails that flag rule violations during data entry and explain how to fix them: reducing
errors before submission.
● Designed a 3-step CSV import flow (upload → column mapping → validation preview) to replace manual re-entry of large
datasets.
● Designed a dedicated Debts module and improved the design system (tokens, components, patterns); ran usability testing
before release.
2022–2023
Web Designer — One Smile Corporation
● Designed corporate and e-commerce websites, growing clients' online presence and improving sales conversion.
● Built marketing kits for ad campaigns that strengthened brand recognition and supported sales growth during promotional
periods.
2021–2024 (part-time, alongside employment)
Web Designer — Freelance
● Designed websites of varying complexity end-to-end, from user research through final testing, ensuring responsive design
and accessibility standards.
● Designed logos and branding systems, establishing recognizable identities for clients.
● Produced digital and print materials that met clients' marketing goals.
2012–2020
Primary School Teacher
● Built structured lesson plans tailored to different learning styles — directly analogous to designing user flows and journey
maps around varied user needs.
● Translated complex information into simple, accessible explanations, and communicated daily with students, parents, and
administration — skills that carry directly into UX writing and stakeholder collaboration.

Education & Professional Development
Apr 2026 – Jul 2026 Genesis Academy — Strategy & Operations School 2.0
Oct 2025 – Mar 2026 Projector Institute — Product management
Jan 2025 – Apr 2025 Projector Institute — UX Design Medium
2024 Ministry of Digital Transformation of Ukraine — Generative AI Certification
2023 with Alice K. — UI/UX Designer for Websites and Apps
2022 DESIGNWITHLOVE by Kris Anfalova — Web Design UI/UX
2021 New IT School — Advanced Graphic Design; Web Design UI/UX
Sep 2009 – May 2013 Vinnytsia Mykhailo Kotsiubynskyi State Pedagogical University — Master's degree in Primary Education,
specialization in Practical Psychology

Languages
Ukrainian (native)
English (B2)