Валерія

VALERIIA ZHMUR
Copywriter, Strategist
Kyiv, Ukraine • [open contact info](look above in the "contact info" section) • [open contact info](look above in the "contact info" section)

My portfolio: https://valeriazhmur.wixstudio.com/portfolio

SUMMARY
I am a determined and passionate writer and strategist, always eager for new opportunities and
knowledge. I quickly adapt to any project, learning the product and execution.
Main character skill: Creativity combined with analytical thinking, allowing me to craft engaging
content and pursue strategies that drive results.

WORK EXPERIENCE
Creative copywriter, LEQB Agency May 2026 - Present
Part-time
LEQB Agency is a creative agency specializing in branding, marketing, and communication.

Brand strategy, messaging, and content development.
Presenting brand communication strategies to clients
Copy for campaigns, websites, social media, and presentations.
Tone of voice creation and brand storytelling.
Creative concepts for branding and marketing projects.
Cross-functional work with designers and marketing teams.
Content tailored to different audiences, platforms, and goals.

Copywriter and strategist, Anex Feb 2025 - July 2026
Full-time

Anex is an international baby stroller and accessories brand with distribution across Europe,
USA and Asia.

Copywriting:
• Writing content for company websites, product descriptions, printed materials (catalogues,
brochures), presentations, video presentation scripts, etc.
• Writing advertising copy: creating various types of advertising content, including banners,
slogans, texts for email newsletters, and targeted advertising.
• Crafting effective ads and email copy.
• Writing informative articles.
• Managing internal company communication.

Strategy:
• Developing unique names, slogans for strollers and colours.
• Developing the product positioning.
• Researching competitor campaigns and market trends to inform creative direction.

SMM Support:
• Reviewing and refining social media content plans.
• Helping to identify influencers and creators.

Translations:
• Coordinating the collection and transfer of texts for translation to contractors.

Freelancer at Word Tonic Feb 2025 - Present
Freelance
Freelance writer at Word Tonic, part of a Gen-Z focused copywriting community.
Write the monthly newsletter to update, inspire, and engage community members.
Share knowledge about writing, creativity, and personal growth through content.

Content writer, AIESEC in Amsterdam Jan 2019 - Mar 2023
Full-time
AIESEC — the world’s largest youth-run organisation focused on leadership development and
international exchange.

Crafted SEO-optimised articles covering diverse themes such as social trends and opportunities
for youth.
Had to stick to strict deadlines, create graphics, and inject personality to gain more members.
Participated in various writing workshops focused on ideation, pitching, editing, and
proofreading.

TRAINING & QUALIFICATIONS
Word Tonic
Achieved in Feb 2025
Course Certificate
• Finished full guided copywriting course that covers all basics of this industry.
Word Tonic Oct 2024 - Present
Member of Gen Z Copywriting Community
• Taking part in competitions, spec work, round tables and masterclasses with Lego,
MacMillan and more.

EDUCATION
University of Amsterdam
June 2025 - July 2025
Creative writing, summer course
• Took part in an inspiring and hands-on creative writing course that helped me explore the art
of storytelling in a fresh and meaningful way.
• Through reading contemporary short stories, engaging in our group discussions, and
completing writing exercises, I gained a deeper understanding of how to craft stronger
characters, build engaging plots, and write with greater vividness.
• Most importantly for me, I discovered new techniques and gained confidence in my own
unique writing voice.
Film and New Media Academy
Sep 2021 - July 2025
Cinematography and Film/Video Production, Bachelor
• A hands-on, creative degree specialising in cinematography, storytelling, and video scripts.

Kyiv-Mohyla Academy Sep 2019 - July 2023
Sociology, Bachelor
• A research-focused degree exploring society, culture, and human behaviour through qualitative
and quantitative analysis.

LCC, Lithuania
June 2020 - August 2020
Summer Intensive Program
• Intensive program focused on refreshing grammar, vocabulary, and writing practice.