Contact information

You can get this candidate's contact information from https://www.work.ua/resumes/20074444/

Work experience

SEO & TECHNICAL SEO SPECIALIST

from 11.2022 to now (3 years 11 months)
Growex, Дистанційно (Оптова торгівля, дистрибуція, імпорт, експорт)

• CRM Data Integration: Migrated all leads from the CRM system to Google BigQuery, consolidating lead data for centralized storage, analysis, and further integration with analytics and reporting workflows.
• Analytics & Tracking Deployment: Integrated and customized Google Analytics 4 (GA4), Facebook Pixel, TikTok Pixel, and server-side Facebook Conversion API for precise cross-platform user behavior tracking and full-funnel e-commerce attribution.
• Technical SEO & Site Audits: Conducted comprehensive technical audits, fixed indexing, crawl budget, and canonicalization errors, and resolved duplicate content issues across large e-commerce catalogs.
• Core Web Vitals & Page Speed: Optimized LCP, INP, and CLS metrics on Nginx/Debian servers by refactoring front-end assets, image loading, and server caching, achieving green PageSpeed scores (90+).
• On-Page SEO & Semantic Strategy: Collected and clustered semantic cores, composed searchoptimized Meta tags (Title, Description, H1-H3), and expanded category/filter architecture for highintent queries.
• Structured Data & Multilingual SEO: Implemented Schema.org (JSON-LD) for rich snippets (Products, Breadcrumbs, FAQs) and configured multilingual hreflang architecture across all company domains.

SEO CONSULTANT

from 02.2019 to 11.2022 (3 years 10 months)
ENTREPRENEUR, Дистанційно (IT)

- Analytics & Pixel Setup: Deployed and configured Google Analytics 4 (GA4), Facebook Pixel, and Google Ads tracking across client online stores to capture custom e commerce events and conversion goals.
- Keyword Research & Structure Expansion: Built semantic cores for niche e-commerce platforms, optimizing faceted navigation and filter pages to capture mid-tail and long-tail organic search traffic.
- Competitor & Off-Page Analysis: Analyzed competitor backlink profiles and keyword gaps using Ahrefs and Serpstat to evaluate donor domain authority and formulate link-building strategies.
- Zero-Loss SEO Migrations: Executed server, hosting, and domain migrations for client e-commerce stores with 100% preservation of organic rankings, traffic, and URL structures.

Knowledge and skills

• WordPress
• OpenCart
• Google Analytics
• Google Search Console
• Google Ads
• Google Analytics 4
• Google Tag Manager
• Користувач Shopify
• Google PageSpeed
• Weblium
• Tilda
• HTML
• CSS
• JavaScript
• Horoshop
• Google Keyword Planner
• Google Trends
• TikTok Pixel
• Facebook Pixel
• XML
• REST APIs
• Адміністрування Apache
• Nginx
• Google BigQuery
• Facebook Conversions API
• Google Sheets
• PHP
• Netpeak Spider
• Screaming Frog SEO Spider
• GTmetrix
• Schema.org
• Robots.txt
• Serpstat
• MS Excel
• SEO
• Уміння аналізувати
• Самостійність
• Розробка контент-плану
• Збір семантичного ядра
• Ahrefs
• Hreflang

Language proficiencies

• English — average
• Ukrainian — fluent

Additional information

PROFESSIONAL SUMMARY
SEO Specialist with 7 years of hands-on experience in organic search optimization, specializing in Technical SEO, e-commerce SEO, website architecture, semantic strategy, and organic growth. Experienced in conducting comprehensive SEO audits, improving crawlability and indexation, optimizing Core Web Vitals, implementing structured data and multilingual hreflang, and developing SEO-friendly category and filter architectures for e-commerce websites. Strong expertise in keyword research, semantic core clustering, onpage optimization, Google Search Console, GA4, Google Tag Manager, Ahrefs, Semrush, and Serpstat.
Proven track record of improving PageSpeed scores to 90+, expanding organic keyword coverage, implementing full-funnel analytics, and executing server, hosting, and domain migrations while preserving organic traffic and rankings.

CORE COMPETENCIES & ACHIEVEMENTS

• Technical SEO & Architecture: Expert in site audits, crawl budget optimization, indexation control, XML Sitemaps, Robots.txt, and Schema.org (JSON-LD) structured data implementation.
• Core Web Vitals & Speed Optimization: Proven track record in LCP/INP/CLS optimization, caching, asset minification, and server tuning (Nginx/Debian) — boosted key e-commerce PageSpeed scores to 90+.
• Semantic Strategy & Catalog Expansion: Skilled in keyword research, intent clustering, and category/filter architecture expansion — scaled organic keyword coverage across multiple e-commerce stores.
• Analytics & Full-Funnel Attribution: Deployed end-to-end tracking connecting GA4, GTM, custom events, Facebook Pixel, server-side Conversion API, and CRM systems for precise ROAS attribution.
• Multilingual SEO & Zero-Loss Migrations: Engineered hreflang architecture for multi-region projects and executed seamless server/domain migrations without organic traffic loss.
• Data Processing & Automation: Proficient in processing large datasets in Excel/Google Sheets (VLOOKUP, REGEX, Pivot Tables) and leveraging custom scripts for SEO task automation.