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Ryan Alexander Hennesy

CHIEF REVENUE OFFICER | COMMERCIAL LEADER
GTM Strategy | Revenue Growth | Enterprise Sales | Strategic Partnerships | RevOps

Kyiv, Ukraine
[open contact info](look above in the "contact info" section)
[open contact info](look above in the "contact info" section)

LinkedIn Profile

EXECUTIVE PROFILE
Commercial leader and founder with 15+ years of experience building revenue and
go-to-market functions across SaaS, AI, FinTech, Web3, Cloud, Automotive, Fitness, and
Professional Services.

$8M+ in closed and influenced revenue across industries, with experience spanning
enterprise sales, strategic partnerships, market expansion, pricing, GTM strategy, pipeline
development, forecasting, RevOps, and commercial team building.

I operate across the full revenue lifecycle — from identifying where growth should come from, to
defining the market and proposition, building distribution, acquiring customers, developing
partnerships, and creating the systems required to make revenue predictable and scalable.

My approach is simple: find the highest-value growth opportunities, build the commercial
system to capture them, and align the organization around the revenue outcome.

CORE COMMERCIAL EXPERTISE
● Commercial & Revenue Strategy
● Go-to-Market Strategy & Market Expansion
● Enterprise & Strategic Sales
● Strategic Partnerships & Channel Development
● Revenue Operations & Forecasting
● Pipeline Architecture & CRM
● Pricing & Commercial Models
● ICP & Market Segmentation
● Customer Acquisition & Expansion
● Sales & Business Development Leadership
● Cross-Functional GTM Alignment
● Founder-Led to Scalable Revenue
● Team Building & Commercial Hiring
● AI, SaaS, FinTech, Web3 & Cloud

PROFESSIONAL EXPERIENCE
BANDERA AI
Founder & CEO / Commercial Strategy

2025 – Present

AI-native B2B SaaS platform focused on live buyer signals, intent intelligence, and revenue
infrastructure.

● Founded and led the company across commercial strategy, product positioning,
GTM, pricing, customer acquisition, partnerships, and early revenue.
● Developed the company's commercial thesis around replacing static prospect databases
with live, signal-driven revenue intelligence.
● Defined ICP, positioning, pricing, GTM roadmap, and early customer acquisition strategy.
● Translated customer and market feedback into product priorities and commercial
requirements.
● Built early traction and market validation while operating with a lean, bootstrapped team.
● Developed strategic relationships across AI, technology, startup, and business
ecosystems.
● Built the company from the intersection of AI, sales infrastructure, buyer intent, and
autonomous revenue workflows.

LEADBUDS
Founder & CEO / Commercial Strategy

2017 – Present

B2B revenue and GTM company helping businesses build scalable customer acquisition and
commercial systems.

● Founded and built a B2B commercial services business focused on GTM strategy,
demand generation, outbound, sales infrastructure, and revenue growth.
● Designed GTM strategies across multiple industries, from ICP definition and market
segmentation through acquisition, pipeline management, and conversion.
● Built repeatable commercial systems combining outbound, partnerships, CRM,
automation, and performance management.
● Helped companies transition from founder-dependent sales to structured and
measurable commercial processes.
● Developed SDR playbooks, sales processes, CRM architecture, pipeline stages, KPIs,
and performance-management systems.
● Personally closed and influenced enterprise and mid-market opportunities across IT,
Automotive, Fitness, and Professional Services.
● Built revenue strategies designed to generate a predictable pipeline while allowing
clients to transition capabilities in-house.

DYSNIX
Chief Business Development Officer

2023 – 2024

Blockchain infrastructure and technology services company.

● Led business development and commercial process transformation across the Web3
ecosystem.
● Redesigned the sales process from Lead → Discovery → Solution → Proposal →
Close.
● Introduced structured CRM tracking, pipeline reporting, qualification, and revenue
planning.
● Developed market segmentation and commercial targeting across Web3 infrastructure
opportunities.

● Built and managed a commercial structure of 3 SDRs and 2 Sales Managers.
● Aligned Sales, Marketing, and Delivery around a more structured revenue process.
● Generated $300K+ in revenue.
● Closed high-value business with organizations including PancakeSwap, Nansen,
Ledger, Trust Wallet, and zkSync.
● Improved pipeline visibility, forecasting, qualification, and sales efficiency.

ADVASCALE
Chief Business Development Officer

2022 – 2023

Cloud, DevOps, and blockchain infrastructure services company.

● Led commercial expansion beyond the company's traditional market focus.
● Identified and opened opportunities across FinTech, AI/ML, EdTech, RegTech,
Insurance, and E-commerce.
● Built 5 new sales channels to diversify revenue acquisition.
● Built and managed a cross-functional commercial team of SDR, Sales Managers, and
Marketing.
● Led strategic AWS partnership initiatives and developed cloud ecosystem
opportunities.
● Generated $500K in revenue.
● Strengthened market positioning around cloud and infrastructure solutions through the
AWS ecosystem.
● Expanded the company's commercial reach through new industries, channels, and
partnerships.

LOIO
Head of Business Development & Sales

2021 – 2022

AI-powered LegalTech SaaS company.

● Designed and executed go-to-market strategy for an early-stage SaaS product.
● Built outbound and partnership channels to expand customer acquisition.

● Worked closely with Marketing on demand generation, positioning, and market
development.
● Developed commercial positioning for legal professionals in a competitive AI market.
● Helped establish stronger market positioning and industry visibility for the product.
● Contributed to recognition across industry platforms including Crozdesk and Welp
Magazine.

ONEFITSTOP
Sales & Marketing Manager

2017 – 2021

Fitness SaaS platform serving gyms and fitness businesses.

● Led a 10-person sales team across customer acquisition and commercial growth.
● Built sales automation and structured sales processes to improve team performance.
● Developed partnership strategies to expand distribution and customer acquisition.
● Generated approximately $1.5M in revenue.
● Closed enterprise deals including 25 UFC Gym locations in Australia and 30 Gold's
Gym locations.
● Combined Sales and Marketing initiatives to improve demand generation and
commercial execution.
● Built repeatable processes that increased team efficiency and supported revenue
growth.

EARLIER CAREER
Automotive & Transportation Sales Leadership

● Built a foundation in enterprise and high-pressure sales beginning at a Nissan
dealership.
● Generated $3M+ in automotive sales.
● Increased market share and improved representative productivity by approximately 40%.
● Consistently exceeded sales targets by 25%+.
● Developed deep experience in negotiation, relationship management, enterprise selling,
closing, and customer trust.

SELECTED REVENUE & COMMERCIAL
IMPACT
$8M+ — closed and influenced revenue across industries

$3M+ — automotive revenue

$1.5M — fitness SaaS revenue

$500K — cloud/AWS-related revenue

10+ — revenue teams built or structured

5 — new commercial channels opened at Advascale

10-person — sales team managed at OneFitStop

Enterprise — UFC Gyms, Gold's Gym, PancakeSwap, Nansen, Ledger, Trust Wallet, zkSync
and other strategic accounts

TECHNOLOGY & COMMERCIAL STACK
AI & Automation: Claude Code | OpenAI | n8n | AI Agents & Workflows | MCP | Workflow
Automation

Sales & GTM: Salesforce, HubSpot | LinkedIn Sales Navigator | Snov.io | Crunchbase |
LinkedHelper | Reply.io | Outreach | SendGrid and more.

Cloud & Infrastructure: AWS, Azure, Google Cloud

CERTIFICATIONS
● AWS Cloud Practitioner
● AWS Partner Sales Accreditation
● AWS Technical Accreditation

LANGUAGES
English — Fluent
Ukrainian — Fluent

COMMERCIAL LEADERSHIP PHILOSOPHY
I build commercial engines, not simply sales teams.

Revenue growth is not a Sales problem alone. The strongest commercial organizations connect
market opportunity, product, positioning, distribution, acquisition, partnerships,
operations, customer success, and expansion into one system.

My role as a commercial leader is to determine where the next stage of growth should come
from, what capabilities are required to capture it, and how to make that revenue
predictable, scalable, and profitable.