Ірина

IRYNA PANKIV
UI/UX DESIGNER
Phone: [open contact info](look above in the "contact info" section) | Email: [open contact info](look above in the "contact info" section) | Telegram: t.me/iryna_pan
LinkedIn: [open contact info](look above in the "contact info" section) | Behance: behance.net/IrenePankiv | Location: Uzhgorod, Ukraine

SUMMARY
UI/UX designer with 5 years of commercial experience in web design, creating landing pages, e-commerce sites, and corporate
websites at a Canadian web studio. I independently manage projects from brief to development, quickly generate multiple design
options under tight deadlines, and am able to refine a product based on incomplete requirements — for example, I expanded
partial wireframes into ~50 screens with complete UX logic for a healthcare app project. In the summer of 2026, I supplemented my
practical experience with structured UX education (GoIT) and applied it to real client projects: I conducted research and competitive
analysis, developed user personas, JTBDs, and user flows, applied and expanded the existing design system, and created
interactive prototypes for the brands Foxtrot, Old Lion Publishing House.

HARD SKILLS
Research and Strategy: Analysis of the target audience, Competitor Analysis, Jobs to be Done (JTBD), User Persona, Design
Concept Development, UX Research, UX Strategy
UX logic and structure: User Flow / UX Logic, Wireframing
UI — interface design: Typography, Design Systems & UI Kits, Components, AutoLayout, Variables, Prototyping / Animation,
Adaptive Design
Web design by product type: Landing page design, Corporate website design, E-commerce website design, SaaS Product
Design, Mobile applications, Redesign
Brand and visual identity: Visual Identity, Branding Design

TOOLS
Design software: Figma, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, PowerPoint
AI tools: ChatGPT, Claude, Gemini, Reve

LANGUAGES
Ukrainian: Native
English: Pre-Intermediate

SOFT SKILLS
Attention to Detail, User-Centered Thinking, Ownership & Independence, Adaptability (async workflows), Critical Thinking,
Openness to Feedback

PROJECT EXPERIENCE
Healthcare app — an MVP product in the healthcare and AI sectors (under NDA)
UI/UX design, product development based on partial wireframes
♦ I received wireframes for three separate screens from the client (created by another designer) and developed eight UI options
for each of these three screens due to the client’s uncertainty regarding the style.
♦ Communication with the client took place via comments directly in Figma
After the direction was approved, I expanded the partial wireframes into a full-fledged product: I developed detailed mockups for
all missing screens.
♦ Structured the overall UX logic and created a cohesive UX and UI for two scenarios — user and administrator.
♦ Prepared an interactive prototype; in total, developed about 50 additional screens on an extremely tight deadline during the
investor outreach phase.

Foxtrot Merch Concept & Landing page
www.behance.net/gallery/255201683/Foxtrot-Retail-Merch-Digital-Experience
The goal was to rethink what brand merchandise can be for a major Ukrainian electronics retailer — and create a digital experience
that goes beyond a standard product catalogue. Instead of placing the logo on apparel, the concept uses Foxtrot’s own retail
artifacts — warranty cards, receipts, and yellow tape — as the foundation for both the collection and the landing page.
The scope of work included:
♦ Conducting competitor and market research across 8 direct and indirect benchmarks
♦ Developing the merch concept, collection of 4 items, and visual direction

♦ Designing the full landing page structure and information architecture
♦ Creating product page, basket, checkout, and personal account flows
♦ Building an interactive desktop prototype with scroll-triggered animations
♦ Designing mobile adaptation for all key screens
♦ Developing UI Kit and design system components
Tools: Figma, ChatGPT, Reve
Result: A concept that repositions Foxtrot beyond traditional retail communication — turning everyday brand artifacts into culturally
relevant objects people want to wear and share. The landing page functions as an extension of the collection itself, combining an
experimental visual identity with clear e-commerce logic and full user flow coverage.

MealSense Mobile App
www.behance.net/gallery/251731451/Mobile-App-Meal-Sense
The goal of the project was to design a mobile app that removes the daily stress of checking product ingredients and planning a safe
diet for people with food allergies and special dietary needs. What was done:
♦ Target audience research, user persona development, and user flows for key scenarios (meal planning, in-store product
scanning)
♦ UI design based on Material Design 3: onboarding, meal planner, health statistics journal, product scanner with shopping list
♦ Designed the meal planner flow: menu generation, dish swaps, auto-generated shopping list
♦ Set up the team workflow: task distribution, regular progress reviews, coordination between two designers
Tools: Figma, FigJam
My role: Led the team throughout the entire project — from research to final UI — owning key design decisions, creative direction,
and quality control. Personally designed the flow and interface for the meal planner, the app’s core functional area.
Result: The team designed an end-to-end experience from meal planning to in-store product scanning with automatic safe-
alternative suggestions. Delivered a meal personalization system and a UI component library ready for further development.

WORK EXPERIENCE
Web Designer, Canadian Web Studio “Magenta Design”
October 2021 - October 2026
Achievements:
♦ Designing landing pages, e-commerce sites, and corporate websites based on a brief, references, and a target audience
description provided by the PM
♦ Developing an average of 3 design options for the homepage within 3–4 days
♦ Coordinating the feasibility of layouts directly with the specialist building the site on Wix / Tilda / WordPress, and making
revisions to simplify implementation
♦ Maintaining multi-page websites after the homepage is approved, ensuring stylistic consistency
♦ Redesigning existing websites and landing pages
♦ Occasionally assisting developers with page assembly and content population in Elementor / WordPress under tight deadlines
♦ Periodically refining the mobile version and assisting non-technical developers with adaptation

Web Designer, Web Studio “Dizair”
May 2021 - September 2021 | Part-time
♦ Designed and refined web interfaces, including a website for selling modular homes.
♦ Improved UX and usability of existing interfaces.
♦ Designed several screens for a desktop application and created interactive prototypes in Figma.
♦ Prepared UI designs and design specifications for developers.
♦ Created responsive layouts for different screen sizes.
♦ Collaborated with developers throughout the implementation process

EDUCATION
IT School GoIT
UI/UX Design
June 2026

Way Up
UI/UX Design
April 2019
Uzhgorod National University
Geodesy, mapping and land management
2005- 2010