Ірина

Iryna Pankiv
UI/UX Designer

Phone: [open contact info](look above in the "contact info" section) | Email: [open contact info](look above in the "contact info" section) | Telegram: t.me/iryna_pan

LinkedIn: [open contact info](look above in the "contact info" section) | Behance: behance.net/IrenePankiv | Location: Uzhgorod, Ukraine

Summary
UI/UX designer with 5 years of commercial experience designing landing pages, e-commerce sites, and corporate websites at a
Canadian web studio. I independently manage projects from brief to development, quickly generate multiple design options under
tight deadlines, and am able to refine a product based on incomplete requirements — for example, I expanded partial wireframes into
~50 screens with complete UX logic for a healthcare app project. In the summer of 2026, I supplemented my practical experience with
structured UX education (GoIT) and applied it to real client projects: I conducted research and competitive analysis, developed user
personas, JTBDs, and user flows, applied and expanded the existing design system, and created interactive prototypes for the brands
Foxtrot, Old Lion Publishing House.

Hard Skills
Research and Strategy: Analysis of the target audience, Competitor Analysis, Jobs to be Done (JTBD), User Person, Design Concept
Development, UX Research, UX Strategy

UX — logic and structure: User Flow / UX Logic, Wireframing

UI — interface design: Typography, Design Systems & UI Kits, Components, AutoLayout, Variables, Prototiping / Animation, Adaptive
Design

Web design by product type: Landing page design, Corporate website design, E-commerce website design, SaaS Product Design,
Mobile applications, Redesing

Brand and visual identity: Visual Identity, Branding Design

Tools
Design software: Figma, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, PowerPoint

AI tools: ChatGPT, Claude, Gemini, Reve

Languages
Ukrainian: Native

English: Pre-Intermediate

Soft Skills
Attention to details, User-centered thinking, Ability to work independently, Adaptability in asynchronous workflows, Openness to
feedback and iterative improvement, Responsibility, Continuous learning mindset, Empathy, Emotional intelligence, Helpfulness, Task
prioritising, Conscientiousness, Reliability, Lifelong Learning, Information seeking, Logical thinking, Critical thinking, Kindness

Project Experience
Healthcare app — an MVP product in the healthcare and AI sectors (under NDA)

UI/UX design, product development based on partial wireframes
I received wireframes for three separate screens from the client (created by another designer) and developed eight UI options for
each of these three screens due to the client ’s uncertainty regarding the style.

Communication with the client took place via comments directly in Figma

After the direction was approved, I expanded the partial wireframes into a full-fledged product: I developed detailed mockups for
all missing screens

Structured the overall UX logic and created a cohesive UX and UI for two scenarios — user and administrator

Prepared an interactive prototype; in total, developed about 50 additional screens on an extremely tight deadline during the
investor outreach phase

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a Canadian brand of sunglasses

Long-term, direct collaboration with the brand's stakeholders
Designing eyewear, packaging, and pouches for collaboration projects with other brands

Establishing the brand’s product design standards

Annual catalogs featuring the full product line and catalogs for individual collections

Presentations, email campaigns, and banner ads (web, mobile, pull-up), as well as branded merchandise

Foxtrot Merch Concept & Landing page
https://www.behance.net/gallery/255201683/Foxtrot-Retail-Merch-Digital-Experience
The goal was to rethink what brand merchandise can be for a major Ukrainian electronics retailer — and create a digital experience
that goes beyond a standard product catalogue. Instead of placing the logo on apparel, the concept uses Foxtrot's own retail artifacts
— warranty cards, receipts, and yellow tape — as the foundation for both the collection and the landing page.

The scope of work included:

Conducting competitor and market research across 8 direct and indirect benchmarks

Developing the merch concept, collection of 4 items, and visual direction

Designing the full landing page structure and information architecture

Creating product page, basket, checkout, and personal account flows

Building an interactive desktop prototype with scroll-triggered animations

Designing mobile adaptation for all key screens

Developing UI Kit and design system components

Tools: Figma, ChatGPT, Reve

Result: A concept that repositions Foxtrot beyond traditional retail communication — turning everyday brand artifacts into culturally
relevant objects people want to wear and share. The landing page functions as an extension of the collection itself, combining an
experimental visual identity with clear e-commerce logic and full user flow coverage.

Old Lion Publishing House Landing Page
https://www.behance.net/gallery/248753211/Old-Lion-Publishing-House-Landing-Page
The main objective was to develop a dedicated landing page that would help users become more familiar with the audio format and
simplify the process of listening to audiobooks on various platforms. The project is aimed at a modern audience that values
convenience, mobility, and high-quality Ukrainian content.

The scope of work included:

Analyzing the competitive landscape and user behavior
Developing the landing page structure and information architecture
Designing interaction scenarios and key CTAs
Creating a visual concept that conveys the atmosphere of books and coziness
Adapting the design for mobile and desktop devices

Tools: Figma

Result: A landing page that not only presents the product, but also generates interest in a new format for consuming Ukrainian
content.

Old Lion Publishing House Saas
https://www.behance.net/gallery/250306515/Old-Lion-Publishing-House-SaaS-UXUI-Design
The goal of the project was to create a convenient and personalized experience for interacting with books, from searching and
selecting to reading and listening to content. The platform allows users to preview book excerpts before purchasing, listen to
audiobooks directly within the service, or download them to their own devices.

Conducted competitor analysis and user research
Developed User Flow, User Personas, and JTBD
Designed wireframes and key user scenarios
Expanded the brand’s existing design system
Created a responsive UI for the web platform

Tools: Figma, FigJam

Result: Created a scalable SaaS platform with personalized recommendations, an AI assistant, a quiz, and convenient access to content.

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MealSense Mobile App
https://www.behance.net/gallery/251731451/Mobile-App-Meal-Sense
The goal of the project was to design a mobile app that removes the daily stress of checking product ingredients and planning a safe
diet for people with food allergies and special dietary needs. What was done:
Target audience research, user persona development, and user flows for key scenarios (meal planning, in-store product scanning)
UI design based on Material Design 3: onboarding, meal planner, health statistics journal, product scanner with shopping list
Designed the meal planner flow: menu generation, dish swaps, auto-generated shopping list
Set up the team workflow: task distribution, regular progress reviews, coordination between two designers
Tools: Figma, FigJam
My role: Led the team throughout the entire project — from research to final UI — owning key design decisions, creative direction,
and quality control. Personally designed the flow and interface for the meal planner, the app's core functional area.
Result: The team designed an end-to-end experience from meal planning to in-store product scanning with automatic safe-alternative
suggestions. Delivered a meal personalization system and a UI component library ready for further development.

Work Experience
Web Designer, Web Studio “Magenta Design”

October 2021 - Present (September 2026)
Achievements:

Designing landing pages, e-commerce sites, and corporate websites based on a brief, references, and a target audience description
provided by the PM

Developing an average of 3 design options for the homepage within 3–4 days

Coordinating the feasibility of layouts directly with the specialist building the site on Wix / Tilda / WordPress, and making revisions
to simplify implementation

Maintaining multi-page websites after the homepage is approved, ensuring stylistic consistency

Redesigning existing websites and landing pages

Building and populating pages with content in Elementor / WordPress

Periodically refining the mobile version and assisting non-technical developers with adaptation

Web Designer, Web Studio “Dizair ”

May 2021 - September 2021 | Part-time
Designed and refined web interfaces, including a website for selling modular homes.

Improved UX and usability of existing interfaces.

Designed several screens for a desktop application and created interactive prototypes in Figma.

Prepared UI designs and design specifications for developers.

Created responsive layouts for different screen sizes.

Collaborated with developers throughout the implementation process

Education
IT School GoIT

UI/UX Design

June 2026

Way Up

UI/UX Design

April 2019

Uzhgorod National University

Geodesy, mapping and land management

2005- 2010

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