Марта

Marta Shumkovska
Lviv, Ukraine | [open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section)

SUMMARY
Creative Producer, Content Developer, and Communications Professional with 20+ years of experience delivering and
managing content, communication, media production, and learning projects. Experienced Broadcast Director,
Producer, Videographer, and Video Editor with my own professional equipment.
I combine strategic thinking with hands-on execution - from needs analysis and concept development to delivering
high-quality final products. I actively use AI as a productivity tool while relying on strong creative thinking, practical
expertise, and professional judgment.
My background spans media production, corporate learning, HR, and marketing communications. I understand the
fundamentals of marketing campaigns, branding, audience analysis, stakeholder communication, and cross-functional
collaboration. At SoftServe, I worked closely with Global Marketing and HR Marketing teams, while independently
leading communications and promotional activities for cultural and social initiatives.
I excel at structuring processes, coordinating multidisciplinary teams, onboarding and mentoring specialists,
developing communication strategies, and creating compelling copy, scripts, and messaging. A fast learner with a
systematic mindset, I am equally comfortable leading projects and contributing as an individual expert.

EDUCATION
Lviv Polytechnic National University
Master of Science in Information Technology

EXPERIENCE
L&D Specialist / Instructional Designer / Creative Producer 2017 – 2026
SoftServe
• Developed learning, communication, and multimedia content.
• Designed onboarding programs and corporate learning materials.
• Built and launched an internal media studio from the ground up.
• Collaborated with Global Marketing and HR Marketing teams.
• Coordinated subject matter experts, creative teams, and production workflows.
Producer / Broadcast Director / Video Editor 2012 – 2018
24 Channel (Lux Media Holding)
• Produced television programs and media projects.
• Built and coordinated creative production teams.
• Managed production workflows and ensured content quality.
Video Editor 2005 – 2012
Suspilne Broadcasting (Channel 12)
• Edited television content.
• Coordinated production processes and ensured timely project delivery.

TECHNICAL SKILLS
Creative & Content Production
Project Management
Marketing Collaboration
Event Promotion & Communications

Content Strategy & Storytelling
Audience & Needs Analysis
Branding Fundamentals
Briefing & Stakeholder Management
Team Building, Onboarding & Mentoring
Cross-functional Collaboration
Process Improvement
Scriptwriting & Copywriting
Instructional Design & E-learning
Full-Cycle Video Production

ADDITIONAL EXPERIENCE
Marketing and promotion of cultural events and festivals (including Tustan). Communication strategy development.
Brand positioning, mission, vision, brand guidelines, and tone of voice development. Scriptwriting, presentation
development, and persuasive communication. Onboarding process design and team development. Training, mentoring,
and knowledge sharing.

TOOLS
Adobe Premiere Pro • After Effects • Photoshop • Illustrator • Audition • Articulate Storyline • Rise • Microsoft 365

LANGUAGES
Ukrainian — Native English — Upper Intermediate (B2)