Kateryna

Tbilisi, Georgia
KATERYNA YENAKIIEVA Remote
Growth & Performance Marketing Manager [open contact info](look above in the "contact info" section)
Growth | Performance (Meta Ads) | CRM & Lifecycle | Funnels & CRO | AI Automation [open contact info](look above in the "contact info" section)
Messenger
[open contact info](look above in the "contact info" section)

PROFILE
Multilingual, full-stack Growth and Performance marketer with 6+ years owning the whole funnel - paid acquisition, CRM and lifecycle -
end to end, across both B2B and B2C. Strongest on Meta Ads, CRM automation and the journey from first click to repeat purchase, with
an engineering degree for the data side and AI automation built into how I work. I run on unit economics - CAC, LTV, retention - not
vanity metrics.
LANGUAGES, EDUCATION & TOOLS
Languages: English (B2, Upper-Intermediate) · Polish (B2, Upper-Intermediate) · Ukrainian (native) · Russian (fluent) · Georgian (A2)
Education: MSc, Electrical Engineering - Lodz University of Technology / PSTU, 2012-2018 · MSc, Marketing - PSTU, 2017-2019
Certifications: AI-Powered Performance Ads, Google Skills (2026) · Modern Digital Marketing & SEO (2026) · AI for Business (2025) ·
Project Management International System (2022)
Tools: HubSpot, Make, n8n, Zapier, GA4, PostHog, Meta Ads, Google Ads, Apollo, Instantly; AI tools & agents
EXPERIENCE
Ad Geeks Agency - Growth & Performance Marketing Lead (project-based / contract) | 2026
● Owned the acquisition and lifecycle funnel end-to-end across paid, organic and CRM; launched lead generation in new organic
channels (X, Reddit) and built the non-paid acquisition stack (organic + cold outbound)
● Built 25 live HubSpot workflows - a full lifecycle engine (auto-segmentation, scoring, routing, form-to-SQL, deal creation, sales
handoff, 90-day auto-disqualification, engagement tracking) - and owned marketing automation that auto-builds a clean CRM
database
● Integrated all channels into HubSpot with full attribution to power 5 dashboards (Acquisition, Email Nurture, Sales / Deals,
Social Traffic, Cold Outreach); built the cold-outbound CRM integration via Make automation (working around HubSpot plan
limits)
● Ran ABM on 44 target companies (from 284) with personas and 14 buyer signals; on HubSpot Buyer Intent + Apollo, built a
warm-outbound agent targeting companies that visited the site; ran A/B testing in warm outbound
● Ran a full client audit (website, social, forms, CRM), optimized the lead form for higher-quality leads, and owned technical
deliverability and sender reputation for two domains; launched a new-customer email campaign
● Rebuilt a 34,000-contact CRM database via filters and workflows (validated 33,865 addresses, reclassified 9,889 false MQLs,
coverage 38% to 81%); analyzed site UX (Clarity, PostHog), tracked conversions and analyzed data in GA4 and ad accounts,
recovering 806 miscounted visitors via a UTM fix
Chern & Co Limited - Brand & Growth Strategy Lead | 2024 - 2026
● Grew annual customer value from €250 to €8,600 (34x) for a corporate-services firm (€1M+ revenue; company registration,
tax, banking, accounting, reporting) - through positioning, rebuilt scripts, re-packaged tiers, retainer and annual contracts,
redesigned onboarding, value-based selling, account management and referrals
● Served B2B clients from sole proprietors to mid-market and enterprise companies (€20-40M+ revenue, including an Alibaba
group subsidiary I ran marketing and retention for)
● Built a Mailchimp onboarding flow for new clients around their pains and triggers, and ran a targeted email campaign at 92%
response and 14.3% conversion; held 85% retention and 90% repeat purchase across 250 managed clients
Freelance / Remote - Performance & Growth Marketing (Wellness, Beauty, E-commerce, Real Estate) | 2022 - 2024
● Wisdom Gardens (wellness, B2C): CTR 4-5% vs 1-2% benchmark, lead conversion 10-11% vs 3-8% norm, cost per lead cut 44%,
+44% leads MoM, +65% reach; 17+ creatives tested to winners
● Cosmetology clinic (Warsaw, B2C): built ads and brand from scratch - CTR 3-4%, lead conversion 11-12%, cost per lead cut
35%, +40% leads MoM
● Heritage Island Estates (luxury real estate): built GTM and positioning across 4 international markets in 3 weeks - competitor
analysis, 34-slide strategy, $0.16 CPC
● Saquella (e-commerce, B2C): built brand, funnel and a bilingual EN/GE chatbot from scratch; 58K+ reach
Mariupol City Council - Project & Stakeholder Manager | 2018 - 2022
● Managed infrastructure and development projects within a €103M+ international-financing portfolio - the communication
bridge between the mayor's office, contractors, utility providers (beneficiaries) and lenders (EIB, EBRD, French Treasury /
FASEP, USAID, UNDP)
● Owned stakeholder reporting, analytics and presentations, and brand consistency and communications for a 560,000-resident
audience