Віталій

VITALII ROTOV

Product Lead | Founder Experience | 0→1 | EdTech SaaS | Spec-Driven Development | AI-First Execution

Poland | Open to Hybrid & Remote | [open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section)

Career Profile
Product and business leader with 10+ years of experience building 0→1 and scaling SaaS products. My
entrepreneurial background has shaped a strong ownership mindset and the ability to connect product decisions
with business outcomes. My core strength is building teams from scratch and helping early-stage products
move from idea and chaos to structure, execution, and measurable growth. I am most effective in startup-like
environments that require hands-on leadership and cross-functional thinking. My experience spans Content
Creation, EdTech, TravelTech, FinTech, AR/VR, and Web3.

Career Highlights
● Built and scaled an EdTech subscription platform to 15K+ paid users in LatAm
● Founded and scaled a motion design studio serving 100+ clients across the EU and the US
● Launched a 0→1 MVP VR TravelTech product for the Paris tourist guide market

Life Academy (LatAm) Full Time, Remote
January 2023 – Present
Subscription-based EdTech platform for finance education in the LatAm market
Product Lead
● Owned product strategy and roadmap for a subscription-based EdTech platform
● Built education-led acquisition and activation systems for a partner CFD broker
● Planned and prioritized product initiatives based on KPI impact assessment, ensuring team focus
● Built a Python KPI dashboard with Claude Code for daily tracking of key business metrics
● Led a team of 6 across SMEs, design, and sales, owning hiring, mentoring, and performance management
● Increased partner broker account-opening conversion by 38% through onboarding optimization
● Built AI-first workflows across the team, using LLM, Claude Code and GenAI to improve time-to-market
● Set up a sales enablement process for 100+ sales reps across 15 countries
● Supported cross-functional execution from the product side, aligning product, sales, and marketing teams

Weway (UAE) Full Time, Remote
April 2022 – December 2022
Web3 community-driven ecosystem
Senior Product Marketing Manager
● Owned product positioning, messaging, and go-to-market execution including value proposition and pricing
● Increased webinar landing page conversion by 15% by refining the hero section through A/B testing
● Improved course monetization by integrating reward-based learning mechanics and the project’s native token

Financial Academy Aktiv (Ukraine) Full Time, Hybrid
September 2021 – March 2022
Product Owner
● Led the end-to-end development of a custom LMS platform from scratch, owning PRD and backlog
● Facilitated the work of a 5-person growth team (Sales, Marketing, Methodology, and Career Consulting)
● Introduced Agile workflows and improving cross-functional execution across product and experimentation

Founder Experience
● WeeDesign (2017- 2021) Personally recruited, trained, and led a 10-person team, supported by a freelance
network. Owned P&L, business development, and team leadership at WeeDesign (Showreel)
● X2R (2019 - 2021) Created the concept for a TravelTech VR product for tourist guides in Paris, led MVP
development and testing, and executed a product pivot based on early user feedback (Promo Video)
● EQLab(2026 - present) Founded EQLab, an education-led acquisition and activation service focused on
funnels and learning journeys; used AI-powered tools to build web funnels (Lovable and Make) (Website)

Education
National Technical University “Kharkiv Polytechnic Institute”
Bachelor’s and Master’s degrees in Management, summa cum laude, 2004–2010
Genesis Startup Academy 2.0 with Meta, Genesis Academy, 2022
English (B2), Polish (B2), Ukrainian (Native), Russian (Native),Spanish (A1, currently learning)