Аріна

ARINA KIZ

PPC / Performance Marketing Specialist

Location: Krakow, Poland

Phone: [open contact info](look above in the "contact info" section)

Email: [open contact info](look above in the "contact info" section)

SUMMARY

Performance Marketing Specialist with experience managing a total monthly ad spend of
$50,000+ across 23 US client accounts simultaneously (individual project budgets up to
$10,000/mo) in B2B and B2C sectors. Skilled in Google Ads (Search, PMax, GDN, Display)
and Meta Ads, with full-funnel tracking setup (GTM, GA4, Meta Pixel) to drive data-backed
decisions. Experienced in fixing underperforming accounts, achieving 300% conversion
volume growth, and cutting CPL by 72.5% through account restructuring. Proficient in CRO,
competitor audits, A/B testing hypotheses, and collaborating with cross-functional creative
teams and PMs.

WORK EXPERIENCE

PPC / Performance Marketing Specialist | SMOL Agency Google Ads & Meta Ads
Specialist

2025 - 2026

● Managed and optimized 23 US client accounts simultaneously with a total monthly
spend of $50,000+ (individual project budgets up to $10,000/mo).

● Launched and scaled campaigns across Google Ads (Search, PMax, Display, GDN)
and Meta Ads to build strong lead generation and sales funnels.

● Built event tracking from scratch in GTM, GA4, and Meta Pixel using custom events
to get real, clear data across all key metrics.

● Conducted competitor research (Meta Ads Library, Google Transparency) to develop
strong USP positioning, drafted clear creative briefs for designers/video editors, and
systematically A/B tested ad creatives (statics, video, UGC).

● Conducted full CRO and landing page audits, running structured A/B tests on site
elements to improve conversion rates and user journeys.

● Worked across B2B & Tech niches (Cybersecurity, IT Consulting,Outsourcing,
Electrical Services, Commercial Construction, Marketing agency) as well as
B2C services (Custom Home Building, Move-out Cleaning, Outdoor Living &
Hardscaping, Сustom Pond Installation).

● Key Optimization Achievement: Reduced CPL by 72% and increased overall
conversion volume by 300% on a project while keeping the same budget limit.

● Maintained daily account routine - adding negative keywords, cutting trash traffic, and
blocking non-converting placements.

FEATURED CASE

Move Out Cleaning Service (Google Ads)

● Situation & Task: A Move-out Cleaning project was using an informational strategy
(articles, Reddit, Q&A sites) with keywords like should I, where I, can I. This
approach spent the entire monthly budget, resulting in a high $22.12 CPC, an
extreme $2,499 CPL, and only 1 conversion per month. The main task was to
completely rebuild the account for high-intent target traffic, while also showing the
client why shifting away from their initial idea was necessary.

● Action: Ran competitor and landing page audits, calculated potential CPC and CPL
metrics, and presented a new strategy to the client. Shifted the target focus directly to
people who needed professional move-out cleaning services. Rebuilt the account
with high-intent keywords, created tightly themed ad groups with localized copy to
improve Quality Score, and fixed GTM tag errors while setting up custom GA4 events
for calls and forms.

● Results (Achieved in 1 month):
○ Cut Cost per Lead (CPL) by 72.5%.

○ Increased conversion volume by 300% within the same budget.

○ Reduced average CPC by 52.4%

○ Boosted CTR to 1.53% and grew targeted clicks by 130%

SKILLS

● Hard Skills: Google Ads Campaign Management, Meta Ads Manager, Meta Pixel,
Meta Ads Library, CRO & Landing Page Audit, Google Ads Editor, GA4, GTM,
Performance Metrics Analysis (CPA, CPL, CPC, ROAS, ROI), Microsoft Clarity,
ChatGPT, Gemini, Canva, Google Sheet, Ms Excel, Ms Word,
● Soft Skills: Teamwork, Analytical Mindset, Adaptability, Stress Resilience, Strong
Communication, Results-Oriented (ROI Focus), Meeting Deadlines, Ability to Work
with Multiple Projects, Problem Solving.

EDUCATION

● Bachelor of Business Management | Andrzej Frycz Modrzewski Krakow University
(2022–2025)

COURSES

● Google Ads Implementation & Optimization | Anton Sokolovskiy (Search
architecture, semantic research, GTM tracking, smart bidding)
PDF
● Meta Ads Targeted Advertising | Anton Sokolovskiy (Funnel building, pixel
configuration, TA profiling, creative testing)

CERTIFICATIONS

● Certifications: Google Ads Search Certification, Google Ads Measurement
Certification

LANGUAGES

- English - B2, Polish - C1, Ukrainian - C1